https://www.snarketing.begenuin.com/video/adam-puchalsky-president-of-blink-49-brand-studio2026-09-01https://media.begenuin.com/uploads/thumbnails/6a92f097f8ba3a1eeeb0ee6e_1788263529252.pngSnarketing PodcastAdam Puchalsky, President of Blink49 Brand Studio, teases two or three projects currently in the works that he says will change how entertainment gets funded, produced, and considered industry-wide. He can't share details yet, but the excitement is real. Matt Wurst and Valerie Vespa try to get him to spill anyway. Catch the rest of the conversation on the Snarketing Podcast, where marketing and entertainment collide.https://media.begenuin.com/temp_video/6a92f097f8ba3a1eeeb0ee6e_1788263529252.mp42026-09-01T11:52:09.995933Znohttps://www.snarketing.begenuin.com/video/blink-49-brand-studio-president-adam-puchalsky2026-09-01https://media.begenuin.com/uploads/thumbnails/6a92f0a22ac4c8b3584daf4b_1788263483790.pngSnarketing PodcastBlink49 Brand Studio President Adam Puchalsky explains how a spinoff of "The Golden Life," Blink49's Real Housewives-adjacent reboot, turned into a vertical micro-drama murder mystery starring an unlikely detective: an Uber Eats driver. Matt Wurst and Valerie Vespa get the full story behind how the deal actually came together, and why it's not your typical brand integration. Full episode of the Snarketing Podcast, for marketers by marketers, with just a touch of snark.https://media.begenuin.com/temp_video/6a92f0a22ac4c8b3584daf4b_1788263483790.mp42026-09-01T11:51:24.440787Znohttps://www.snarketing.begenuin.com/video/forget-the-30-minute-sitcom-adam-puchalsky2026-09-01https://media.begenuin.com/uploads/thumbnails/6a92f0c917c1ef1a6d715198_1788263441230.pngSnarketing PodcastForget the 30-minute sitcom. Adam Puchalsky, President of Blink49 Brand Studio, explains why the fastest growing entertainment format in the world isn't a network show, it's 60 one-minute episodes dropped all at once. He breaks down why China is already watching more micro-dramas than movies, and why the US is next. Matt Wurst and Valerie Vespa push on who's actually asking for this format and whether CMOs even know it exists yet. Full episode of the Snarketing Podcast, for marketers by marketers, with just a touch of snark.https://media.begenuin.com/temp_video/6a92f0c917c1ef1a6d715198_1788263441230.mp42026-09-01T11:50:42.337236Znohttps://www.snarketing.begenuin.com/video/i-want-to-create-a-safe-space-for-brands-to-come2026-09-01https://media.begenuin.com/uploads/thumbnails/6a92f0b2a521af4f0f00f6a4_1788263360767.pngSnarketing Podcast"I want to create a safe space for brands to come and play." Adam Puchalsky, President of Blink49 Brand Studio, lays out his vision for a future where entertainment is fully funded by brands, built collaboratively from day one instead of bolted on after the fact. He explains why saying no to a brand integration is just as important as saying yes. Matt Wurst and Valerie Vespa unpack what this actually means for marketers trying to keep up. More on the Snarketing Podcast, for marketers by marketers, with just a touch of snark.https://media.begenuin.com/temp_video/6a92f0b2a521af4f0f00f6a4_1788263360767.mp42026-09-01T11:49:21.461818Znohttps://www.snarketing.begenuin.com/video/adam-puchalsky-says-brands-accepting-oscars-emmys2026-09-01https://media.begenuin.com/uploads/thumbnails/6a92f0989d2f3abeebbec782_1788263300356.pngSnarketing PodcastAdam Puchalsky says brands accepting Oscars, Emmys, and Grammys isn't a stretch, it's already in motion. As President of Blink49 Brand Studio, he's currently building a film where the brand comes on as executive producer with one goal: award-caliber entertainment first, business results second. Matt Wurst pushes back on whether that structure can actually work without feeling rigged. Valerie Vespa and Matt dig into what it takes for a brand to earn a real seat in the entertainment industry. Watch the full conversation on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a92f0989d2f3abeebbec782_1788263300356.mp42026-09-01T11:48:21.132771Znohttps://www.snarketing.begenuin.com/video/two-years-in-the-making-hes-been-asking-to-be-on2026-09-01https://media.begenuin.com/uploads/thumbnails/6a92f0ad76fbd9e461e945bc_1788263196636.pngSnarketing PodcastTwo Years in the Making : He's been asking to be on the pod for two years, and it finally happened. Meet Adam Puchalsky, President of Blink49 Brand Studio, in the cold open with Matt Wurst before Valerie Vespa even makes it to the mic. Adam walks through his agency alphabet soup career, JWT, BBDO, UM, Wavemaker, before landing where he is now, building the future of brand-funded entertainment. Watch the full episode of the Snarketing Podcast.https://media.begenuin.com/temp_video/6a92f0ad76fbd9e461e945bc_1788263196636.mp42026-09-01T11:46:37.582629Znohttps://www.snarketing.begenuin.com/video/your-neighbors-side-hustle-might-be-a-better-case2026-08-29https://media.begenuin.com/uploads/thumbnails/6a84449d9be2a1649378c3e0_1788014485484.pngSnarketing PodcastYour neighbor's side hustle might be a better case study for how small businesses make for better creators... than creators trying to be a business. In our latest Snark Snack, Matt and Val talk about the guy next door who bakes sourdough, posts it on Instagram, and somehow also designs footwear full time. So how do we channel our creativity into more than just a channel? The advice floating around is to go all in, 100%, no day job, no safety net. But we push back on that. Not everyone building something real is ready to burn the boats, and that's worth saying out loud.https://media.begenuin.com/temp_video/6a84449d9be2a1649378c3e0_1788014485484.mp42026-08-29T14:41:26.145339Znohttps://www.snarketing.begenuin.com/video/programmatic-is-not-a-channel-liane-nadeau-chief2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777b8ccfe57e11fc04cd36_1786531865524.pngSnarketing PodcastProgrammatic is not a channel. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, settles the direct-versus-programmatic debate with a credit card analogy you won't forget, telling Matt Wurst and Valerie Vespa why it's audience and inventory first, buying method second. A great breakdown of how the industry stopped treating programmatic like a dumping ground. Full episode on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a777b8ccfe57e11fc04cd36_1786531865524.mp42026-08-12T10:51:06.303598Znohttps://www.snarketing.begenuin.com/video/in-housing-was-supposed-to-kill-the-agency-it2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777baa79be22eb741e843f_1786531695365.pngSnarketing PodcastIn-housing was supposed to kill the agency. It didn't. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, tells Matt Wurst and Valerie Vespa why an agency's real value is thinking that reaches past any single brand's four walls, from scale to partnerships no one brand can strike alone. A clear-eyed case for why agencies still matter in 2027. Watch the full Snarketing Podcast episode.https://media.begenuin.com/temp_video/6a777baa79be22eb741e843f_1786531695365.mp42026-08-12T10:48:16.159616Znohttps://www.snarketing.begenuin.com/video/your-next-audience-might-not-be-human-liane-eweg2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777b8cfbaadc15b894151f_1786531637399.pngSnarketing PodcastYour next audience might not be human. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, breaks down what it takes to build media that works for people and for the LLMs deciding what those people see, using a Reddit AMA as the example. She, Matt Wurst, and Valerie Vespa get into AEO, GEO, and why AI discoverability can't live in a silo. The future of search is already on the plan. Full episode on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a777b8cfbaadc15b894151f_1786531637399.mp42026-08-12T10:47:18.216305Znohttps://www.snarketing.begenuin.com/video/the-best-targeting-trick-might-be-remembering2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777b6eeb9f73618cd3b157_1786531603072.pngSnarketing PodcastThe best targeting trick might be remembering what people actually care about. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, explains why this year's upfronts and NewFronts finally felt like they were about content and fandom again, and Matt Wurst makes the case that we've entered a post-targeting world. Valerie Vespa keeps it moving. A refreshing take on context beating pure addressability. Full episode on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a777b6eeb9f73618cd3b157_1786531603072.mp42026-08-12T10:46:44.791452Znohttps://www.snarketing.begenuin.com/video/the-media-pie-chart-belongs-in-a-museum-liane2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777b88dad1113ff6e806e7_1786531561631.pngSnarketing PodcastThe media pie chart belongs in a museum. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, tells co-hosts Matt Wurst and Valerie Vespa why channel planning is dead and how networked experiences replace the "30% here, 20% there" model that stopped matching how people actually experience brands. A sharp look at where media strategy is really heading. Catch the full episode of the Snarketing Podcast.https://media.begenuin.com/temp_video/6a777b88dad1113ff6e806e7_1786531561631.mp42026-08-12T10:46:02.572189Znohttps://www.snarketing.begenuin.com/video/the-funnel-isnt-dead-it-just-stopped-standing2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777b9b63fe8feb839aa640_1786531515831.pngSnarketing PodcastThe funnel isn't dead. It just stopped standing still. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, walks Matt Wurst and Valerie Vespa through the fluid funnel and how someone can go from never hearing of a brand to buying it in a single Instagram session. A smart reframe on how to hold media accountable at every stage. Catch the full Snarketing Podcast episode.https://media.begenuin.com/temp_video/6a777b9b63fe8feb839aa640_1786531515831.mp42026-08-12T10:45:16.598351Znohttps://www.snarketing.begenuin.com/video/unpaid-unprompted-extremely-boston-liane-nadeau-2ufs2026-08-12https://media.begenuin.com/uploads/thumbnails/6a777b6a27836db6e0816dbe_1786531454938.pngSnarketing PodcastUnpaid, unprompted, extremely Boston. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, delivers an organic product placement mid-lightning-round, and her Dunkin' order is as no-nonsense as her media takes. Matt Wurst calls the placement alert, Valerie Vespa enjoys the moment. The fun side of the Snarketing Podcast. Watch the full episode.https://media.begenuin.com/temp_video/6a777b6a27836db6e0816dbe_1786531454938.mp42026-08-12T10:44:15.702734Znohttps://www.snarketing.begenuin.com/video/join-our-hosts-for-the-first-ever-snark-snack-a2026-08-04https://media.begenuin.com/uploads/thumbnails/6a6f599fd0d28870077475d4_1785842937319.pngSnarketing PodcastJoin our hosts for the first-ever "Snark Snack," a side dish in between the main courses... a lite bite, if you will... a mini-sode.... should we keep going? These conversations will have no script or plan, recorded before, after, or in-between podcast episodes.. Our first is a mildly chaotic discussion about the 'mango mafia' and the Rise of the Fortune Cookie! This witty banter dives into the challenges of lively conversations while keeping you entertained with unexpected twists. Don’t miss the laughter and insights!https://media.begenuin.com/temp_video/6a6f599fd0d28870077475d4_1785842937319.mp42026-08-04T11:28:58.40691Znohttps://www.snarketing.begenuin.com/video/strawberryfrog-founder-scott-goodson-calls-out2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef33241dc33741544395_1785682120955.pngSnarketing PodcastStrawberryFrog founder Scott Goodson calls out the old agency model's dirty secret: three senior adults and 700,000 24-year-olds doing the actual work. He explains why StrawberryFrog runs on two chief creative officers instead, giving clients direct access to top talent rather than layers of junior staff. Full episode of the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef33241dc33741544395_1785682120955.mp42026-08-02T14:48:42.369014Znohttps://www.snarketing.begenuin.com/video/three-and-a-half-decades-in-the-business-and-szjb2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef0d1e7b0e13b8a8aaff_1785682000006.pngSnarketing PodcastThree and a half decades in the business, and StrawberryFrog founder Scott Goodson's guiding philosophy comes down to two words: OK, next. Learn from the mistake, make the change, and move forward without beating yourself up along the way. Scott shares the mindset he's tried to pass down to new CEO Steve Scutellaro as StrawberryFrog moves into its next chapter. Hear the full conversation on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef0d1e7b0e13b8a8aaff_1785682000006.mp42026-08-02T14:46:41.125629Znohttps://www.snarketing.begenuin.com/video/what-made-strawberryfrog-founder-scott-goodson2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef2853037b1f453d8125_1785681932205.pngSnarketing PodcastWhat made StrawberryFrog founder Scott Goodson confident enough to hand the CEO role to Steve Scutellaro? It wasn't just the résumé. Scott breaks down the one trait he considers non-negotiable for running a company today: the burning desire to keep reinventing it, since what got StrawberryFrog here won't get it to the next five years. A candid moment on succession and trust from the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef2853037b1f453d8125_1785681932205.mp42026-08-02T14:45:33.109759Znohttps://www.snarketing.begenuin.com/video/strawberryfrog-ceo-steve-scutellaro-doesnt-hold-4cki2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef2f38b132473ca15462_1785681911381.pngSnarketing PodcastStrawberryFrog CEO Steve Scutellaro doesn't hold back on what separates an independent agency from the big holding companies. Too many holdcos are selling black box solutions and quietly routing media dollars to businesses they own that never show up on the plan. Steve lays out why staying agnostic, and staying honest about what actually drives outcomes, is the real business case for independence. Full conversation with Steve and StrawberryFrog founder and chairman Scott Goodson on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef2f38b132473ca15462_1785681911381.mp42026-08-02T14:45:12.794825Znohttps://www.snarketing.begenuin.com/video/strawberryfrog-founder-scott-goodson-says-the-old2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef29ebd8549797e47da6_1785681885096.pngSnarketing PodcastStrawberryFrog founder Scott Goodson says the old playbook, where a CEO just mandates change from the top, doesn't work anymore. In a social media world, people need a reason to want to do something, not an order to do it. That's the core of movement marketing, and why Scott says a movement eclipses a mandate every time. Hear more on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef29ebd8549797e47da6_1785681885096.mp42026-08-02T14:44:46.497733Znohttps://www.snarketing.begenuin.com/video/channels-change-fast-and-strawberryfrog-ceo-steve2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef1ce9b232e778fb9efa_1785681870919.pngSnarketing PodcastChannels change fast, and StrawberryFrog CEO Steve Scutellaro says that's exactly why comms planning matters more now, not less. He walks through why a comms plan can't be a static deck, it has to be a living, breathing decision rubric that keeps creative and media in-house teams pointed at the same KPIs. Watch the full episode of the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef1ce9b232e778fb9efa_1785681870919.mp42026-08-02T14:44:31.805267Znohttps://www.snarketing.begenuin.com/video/everyones-getting-access-to-the-same-ai-tools-so2026-08-02https://media.begenuin.com/uploads/thumbnails/6a65ef07719bab9fcdbfd54d_1785681853888.pngSnarketing PodcastEveryone's getting access to the same AI tools, so StrawberryFrog CEO Steve Scutellaro says the real differentiator comes down to people. He shares the metric that actually keeps him up at night: the biannual survey asking whether employees would recommend working there, whether they're clear on the mission, and whether they feel valued. Full conversation on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.https://media.begenuin.com/temp_video/6a65ef07719bab9fcdbfd54d_1785681853888.mp42026-08-02T14:44:14.966361Znohttps://www.snarketing.begenuin.com/video/a-4-hour-sla-in-some-global-markets-24-hour-slas2026-07-15https://media.begenuin.com/uploads/thumbnails/6a5637926798fd3111f9a8cd_1784116035829.pngSnarketing PodcastA 4-hour SLA in some global markets. 24-hour SLAs everywhere else. SharkNinja's Global Head of Media Dave Kersey explains why traditional agencies can't keep pace with a brand launching 20-25 products a year, and what it actually takes to move that fast. Full conversation with Matt Wurst and Valerie Vespa on the Snarketing Podcast. #SnarketingPodcast #SharkNinja #AgencyLife #MediaOps #MarketingSpeed #DaveKerseyhttps://media.begenuin.com/temp_video/6a5637926798fd3111f9a8cd_1784116035829.mp42026-07-15T11:47:17.698158Znohttps://www.snarketing.begenuin.com/video/sharkninjas-global-head-of-media-dave-kersey-has-kr6i2026-07-15https://media.begenuin.com/uploads/thumbnails/6a5637b191d667712531a0ef_1784116035908.pngSnarketing PodcastSharkNinja's Global Head of Media Dave Kersey has one rule for any partner, platform, or startup trying to get in the door: guarantee the business impact or don't bother pitching. On this clip from the Snarketing Podcast, Dave tells co-hosts Matt Wurst and Valerie Vespa why vanity impressions are dead and every dollar of media spend has to work backwards from a promised outcome. Watch the full conversation with Dave Kersey, Global Head of Media at SharkNinja, on the Snarketing Podcast, hosted by Matt Wurst and Valerie Vespa. For marketers, by marketers, talking to marketers, with just a touch of snark. #SnarketingPodcast #SharkNinja #MediaStrategy #Marketing #AdTech #GrowthMarketing #DaveKerseyhttps://media.begenuin.com/temp_video/6a5637b191d667712531a0ef_1784116035908.mp42026-07-15T11:47:16.951508Znohttps://www.snarketing.begenuin.com/video/we-bring-back-the-classic-party-game-pg-13-a5982026-07-15https://media.begenuin.com/uploads/thumbnails/6a5637a2706a86ca4c41f3ec_1784114312425.pngSnarketing PodcastWe bring back the classic party game, PG-13 edition, and puts SharkNinja's Dave Kersey on the spot: TikTok, Retail Media, or CTV, date, marry, or kill? His answer says a lot about where he thinks retail media is headed, and it's not pretty. Global Head of Media Dave Kersey joins hosts Matt Wurst and Valerie Vespa on the Snarketing Podcast for the full lightning round. #SnarketingPodcast #SharkNinja #RetailMedia #CTV #TikTok #DaveKersey #LightningRoundhttps://media.begenuin.com/temp_video/6a5637a2706a86ca4c41f3ec_1784114312425.mp42026-07-15T11:18:33.729171Znohttps://www.snarketing.begenuin.com/video/programmatic-media-isnt-a-set-it-and-forget-it2026-07-15https://media.begenuin.com/uploads/thumbnails/6a5637b234b72818828cfb0d_1784114171039.pngSnarketing PodcastProgrammatic media isn't a "set it and forget it" tool, and SharkNinja's Dave Kersey isn't shy about what it takes to earn his trust. In this clip, the Global Head of Media breaks down the tech fee conversation most brands avoid, and why transparency on cost against ROAS matters more than the discount. Matt Wurst and Valerie Vespa dig into it on the Snarketing Podcast. Full episode with Dave Kersey out now. #SnarketingPodcast #SharkNinja #Programmatic #AdTech #MediaBuying #Marketing #DaveKerseyhttps://media.begenuin.com/temp_video/6a5637b234b72818828cfb0d_1784114171039.mp42026-07-15T11:16:11.869602Znohttps://www.snarketing.begenuin.com/video/asked-for-a-prediction-bold-enough-to-make-a-room-cued2026-07-15https://media.begenuin.com/uploads/thumbnails/6a5637e41b11237469ecf8a2_1784114125534.pngSnarketing PodcastAsked for a prediction bold enough to make a room full of marketers spit out their coffee, SharkNinja's Dave Kersey doesn't hold back: media strategy alone won't save your brand anymore. It's the signal system behind the decisions, run like a hedge fund manager reading real-time data, that separates winners from everyone else playing catch-up. Hear the full breakdown with Global Head of Media Dave Kersey, alongside hosts Matt Wurst and Valerie Vespa, on the Snarketing Podcast. #SnarketingPodcast #SharkNinja #MediaStrategy #MarketingPrediction #DataDriven #DaveKerseyhttps://media.begenuin.com/temp_video/6a5637e41b11237469ecf8a2_1784114125534.mp42026-07-15T11:15:26.451095Znohttps://www.snarketing.begenuin.com/video/sharkninja-doesnt-wait-for-products-to-go-viral-txz72026-07-15https://media.begenuin.com/uploads/thumbnails/6a5637a5726de56c854e6ba4_1784113168412.pngSnarketing PodcastSharkNinja doesn't wait for products to go viral, they engineer it before the product ever hits a production line. Dave Kersey, Global Head of Media, explains "TOV," threshold of virality, the internal framework where product engineers and marketers decide what people will actually talk about and share. Matt Wurst and Valerie Vespa unpack why creators beat third-party ads every time on the Snarketing Podcast. #SnarketingPodcast #SharkNinja #ViralMarketing #CreatorEconomy #ProductMarketing #DaveKerseyhttps://media.begenuin.com/temp_video/6a5637a5726de56c854e6ba4_1784113168412.mp42026-07-15T10:59:29.535957Znohttps://www.snarketing.begenuin.com/video/the-interview-question-nobody-saw-coming-in-a2026-07-15https://media.begenuin.com/uploads/thumbnails/6a56377619bc1c633feacd34_1784035659950.pngSnarketing PodcastThe interview question nobody saw coming: in a fight, who wins, a shark or a ninja? SharkNinja's own Global Head of Media Dave Kersey actually has to think about it, and even says he's stealing the question for his next round of hires. Hosts Matt Wurst and Valerie Vespa get the answer on the Snarketing Podcast. #SnarketingPodcast #SharkNinja #DaveKersey #MarketingHumor #InterviewQuestionshttps://media.begenuin.com/temp_video/6a56377619bc1c633feacd34_1784035659950.mp42026-07-15T11:00:22.5Znohttps://www.snarketing.begenuin.com/video/most-agencies-talk-a-big-game-about-creative-z27z2026-07-01https://media.begenuin.com/uploads/thumbnails/6a357f29cade9da1e37f87fa_1782897963076.pngSnarketing PodcastMost agencies talk a big game about creative courage. Bakery made employees film themselves actually stealing things. Micky Ogando, Founder and CCO of Bakery, tells Matt Wurst and Valerie Vespa about Great Artists Steal, the very off-the-books internal series where the team lifted items from bars and restaurants, brought them back to a trophy shelf, and got a standing offer of bail money if it went sideways. They took it offline for a reason. One of the wilder culture stories we've heard. Hear the rest on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a357f29cade9da1e37f87fa_1782897963076.mp42026-07-01T09:26:03.650943Znohttps://www.snarketing.begenuin.com/video/micky-ogando-founder-and-cco-of-bakery-has-m7fc2026-07-01https://media.begenuin.com/uploads/thumbnails/6a357f723884f376c7769a4f_1782897941092.pngSnarketing PodcastMicky Ogando, Founder and CCO of Bakery, has thoughts about the consultants who deliver the same enterprise research deck again and again and bill a fortune for it. He breaks down the racket for Matt Wurst and Valerie Vespa, complete with a vision of golfing every day while ChatGPT swaps the brand name and spits out another buzzword audience. The bit births a job title nobody asked for: Chief Brief BS Officer. Sharp, funny, and a little too real. Catch the full conversation on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a357f723884f376c7769a4f_1782897941092.mp42026-07-01T09:25:41.80651Znohttps://www.snarketing.begenuin.com/video/bakery-doesnt-interview-for-weird-the-normal-way2026-07-01https://media.begenuin.com/uploads/thumbnails/6a357f5d695534d181716293_1782897920409.pngSnarketing PodcastBakery doesn't interview for weird the normal way. Micky Ogando, Founder and CCO of Bakery, tells Matt Wurst and Valerie Vespa about the agency's used-car race, where teams get a small pile of cash to buy a broken-down car, fix it just enough to race it, and prove they're the right kind of strange. Winners might walk away with cash or the best account in the building. It's a culture filter disguised as a demolition derby. Hear more on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a357f5d695534d181716293_1782897920409.mp42026-07-01T09:25:21.225116Znohttps://www.snarketing.begenuin.com/video/micky-ogando-founder-and-cco-of-bakery-has-spent-zevw2026-07-01https://media.begenuin.com/uploads/thumbnails/6a357f459ae6e4b2894afc8c_1782897886349.pngSnarketing PodcastMicky Ogando, Founder and CCO of Bakery, has spent years building a three-time AdAge Small Agency of the Year, so when Matt Wurst hits him with a lightning-round question about which brand would make him cut his rate, the answer comes back fast and unbothered: none. Valerie Vespa calls it for exactly what it is, knowing your value. A short, sharp lesson in pricing your worth from one of the most respected indie creative leaders in the business. Catch the full conversation on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a357f459ae6e4b2894afc8c_1782897886349.mp42026-07-01T09:24:46.894264Znohttps://www.snarketing.begenuin.com/video/heres-a-confession-you-rarely-get-from-a-founder-8epc2026-07-01https://media.begenuin.com/uploads/thumbnails/6a357f7366a5246e7ce3d44d_1782897859190.pngSnarketing PodcastHere's a confession you rarely get from a founder. Micky Ogando, Founder and CCO of Bakery, tells Matt Wurst and Valerie Vespa that handing over ownership would be the easiest thing in the world, because he never wanted to run anything. He'd rather sit in the bullpen making cool ideas and let smart people steer the company. The catch: Bakery keeps winning, which makes the case for stepping back a lot harder. Matt lands the truth of it, sometimes the thing you're best at is the thing you enjoy least. Full episode on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a357f7366a5246e7ce3d44d_1782897859190.mp42026-07-01T09:24:20.018365Znohttps://www.snarketing.begenuin.com/video/the-austin-agency-scene-runs-on-something-you2026-07-01https://media.begenuin.com/uploads/thumbnails/6a357f38a40760f87b20ed9d_1782897755860.pngSnarketing PodcastThe Austin agency scene runs on something you don't see in most cities: indie shops that actively root for each other. Micky Ogando, Founder and Chief Creative Officer at Bakery, tells Matt Wurst and Valerie Vespa how Austin creatives call each other before a pitch, step aside when a brief fits someone else better, and treat the pie as big enough for everyone. A look at why collaboration beats cutthroat in one of the fastest-growing creative hubs in the country. Full episode out now on the Snarketing Podcast.https://media.begenuin.com/temp_video/6a357f38a40760f87b20ed9d_1782897755860.mp42026-07-01T09:22:36.776703Znohttps://www.snarketing.begenuin.com/video/the-unglamorous-survival-kit-nobody-warns-you-9jij2026-06-17https://media.begenuin.com/uploads/thumbnails/6a2c6a7d7136d178874bc3d1_1781691336909.pngSnarketing PodcastThe unglamorous survival kit nobody warns you about. Val learned the plug-adapter lesson the hard way. Matt packs five adapters across five different bags, because of course he does. Linen, flat shoes, a skincare reset for the heat, and the small stuff that saves your week on the Croisette. This is the 2026 Cannes Lions preview, our shorter half-episode with Matt and Val. Packing neuroses now, predictions and creative-celebration plans later in the full show on YouTube and Spotify.https://media.begenuin.com/temp_video/6a2c6a7d7136d178874bc3d1_1781691336909.mp42026-06-17T10:15:37.853282Znohttps://www.snarketing.begenuin.com/video/predictions-time-val-calls-sports-and-athlete-4i5q2026-06-17https://media.begenuin.com/uploads/thumbnails/6a2c6a935f64fd5bc37e5952_1781691301384.pngSnarketing PodcastPredictions time. Val calls sports and athlete-brand deals as the dominant storyline. Matt calls "agentic" as the buzzword everyone says and almost nobody has shipped. They land on the thing that actually matters underneath all of it: how any of this connects back to humanity, culture, and real life. Part of our 2026 Cannes Lions preview, the short half-episode where Matt and Val map out the week ahead before the chaos starts. More predictions, packing chaos, and Carlton plans in the full show on YouTube and Spotify.https://media.begenuin.com/temp_video/6a2c6a935f64fd5bc37e5952_1781691301384.mp42026-06-17T10:15:02.407908Znohttps://www.snarketing.begenuin.com/video/there-was-a-time-the-creatives-were-the-5v8u2026-06-17https://media.begenuin.com/uploads/thumbnails/6a2c6a97450a8bb0a5ea795e_1781691196036.pngSnarketing PodcastThere was a time the creatives were the celebrities at Cannes. Now the Lion winners are sitting in the corner buying their own Magnum while the actual celebrities pull focus. Matt and Val make a plan: seek out the people holding hardware, congratulate them, and make celebrating creatives a thing at the Carlton again. Our 2026 Cannes Lions preview, the half-length episode with no guest and a promise to put the work back at the center of the week. Full conversation on YouTube and Spotify.https://media.begenuin.com/temp_video/6a2c6a97450a8bb0a5ea795e_1781691196036.mp42026-06-17T10:13:16.916931Znohttps://www.snarketing.begenuin.com/video/for-a-decade-performance-worship-ran-the2026-06-17https://media.begenuin.com/uploads/thumbnails/6a2c6a522e6a703ecacab9d8_1781691112013.pngSnarketing PodcastFor a decade, performance worship ran the conference circuit. Cannes is supposed to be the one room where creativity wins. Matt and Val get into why brand is becoming the real moat again, why "brandformance" keeps creeping into every deck, and why the word moat is about to be everywhere on the Croisette. This is our half-length 2026 Cannes Lions preview. No guest, just two hosts trading predictions, packing strategies, and a promise to celebrate the creatives. Full episode on YouTube and Spotify.#CannesLions #Marketing #BrandStrategy #AdTech #Snarketinghttps://media.begenuin.com/temp_video/6a2c6a522e6a703ecacab9d8_1781691112013.mp42026-06-17T10:11:52.582673Znohttps://www.snarketing.begenuin.com/video/a-lightning-round-detour-fully-worth-taking-amit2026-06-10https://media.begenuin.com/uploads/thumbnails/6a26626527c96c6e0db987b3_1781086713205.pngSnarketing PodcastA lightning-round detour fully worth taking. Amit Sharan, SVP Marketing at Tatari, shares a wine party game that's basically white elephant on steroids: everyone brings two bottles, one gets bagged and numbered, the table scores blind, and the highest-rated bottle wins its owner the entire back room. The twist? He showed up with a sub-$40 bottle called Educated Guess and beat out the $200 showoffs. Matt Wurst and Valerie Vespa start taking notes for the next dinner party.https://media.begenuin.com/temp_video/6a26626527c96c6e0db987b3_1781086713205.mp42026-06-10T10:18:33.88823Znohttps://www.snarketing.begenuin.com/video/if-youre-the-first-marketing-hire-heres-the-part2026-06-10https://media.begenuin.com/uploads/thumbnails/6a26624be77a8a60791231e3_1781086685731.pngSnarketing PodcastIf you're the first marketing hire, here's the part the LinkedIn complaint posts leave out: it's on you to teach the founder and CEO what marketing actually does. Amit Sharan, SVP Marketing at Tatari, learned it firsthand pitching a brand refresh to an executive team that had never fielded a creative question in their lives. "Didn't we hire you for this?" Yes, and explaining why it matters is the job. Matt Wurst and Valerie Vespa get the advice every early-stage marketer needs to hear.https://media.begenuin.com/temp_video/6a26624be77a8a60791231e3_1781086685731.mp42026-06-10T10:18:06.647965Znohttps://www.snarketing.begenuin.com/video/discover-the-secrets-to-unleashing-your-full-vwkn2026-06-10https://media.begenuin.com/uploads/thumbnails/6a2662951150fb23f7276976_1781086658159.pngSnarketing PodcastDiscover the secrets to unleashing your full potential! This video is packed with powerful strategies and inspiring insights that will propel you toward your goals. Don't miss the chance to transform your mindset and elevate your life – watch now!https://media.begenuin.com/temp_video/6a2662951150fb23f7276976_1781086658159.mp42026-06-10T10:17:39.769472Znohttps://www.snarketing.begenuin.com/video/amit-sharan-spent-four-and-a-half-years-at2026-06-10https://media.begenuin.com/uploads/thumbnails/6a26628ab69e4631ac635a28_1781086627296.pngSnarketing PodcastAmit Sharan spent four and a half years at Facebook preaching that TV was dead and mobile was king. Then he sat down with the founder of Tatari and heard the same thing he'd been hearing in partner briefings: conversions slowing on the feed, the same audiences hit over and over, three seconds to grab anyone scrolling. He thought he finally had his ticket out of ad tech. He was wrong. In this clip, the SVP Marketing at Tatari tells Matt Wurst and Valerie Vespa why the right ICP, market, and product pulled him back in to build something again.https://media.begenuin.com/temp_video/6a26628ab69e4631ac635a28_1781086627296.mp42026-06-10T10:17:08.974004Znohttps://www.snarketing.begenuin.com/video/performance-gets-the-headlines-but-you-cant-keep2026-06-10https://media.begenuin.com/uploads/thumbnails/6a2662337de8817eba2e4986_1781086588941.pngSnarketing PodcastPerformance gets the headlines, but you can't keep selling to the same people who are in-market today. Amit Sharan, SVP Marketing at Tatari, makes the case that brands hit a maturation point where they have to do both, and that "old school" metrics like brand sentiment, unaided awareness, and reach and frequency still earn their place at the table. Matt Wurst and Valerie Vespa talk through why the fuzzy stuff still pays off.https://media.begenuin.com/temp_video/6a2662337de8817eba2e4986_1781086588941.mp42026-06-10T10:16:29.582485Znohttps://www.snarketing.begenuin.com/video/everyone-wants-to-tell-you-ai-just-optimized2026-06-10https://media.begenuin.com/uploads/thumbnails/6a26626fca3730c9687024fa_1781086553523.pngSnarketing PodcastEveryone wants to tell you AI just optimized their entire campaign while they slept. Amit Sharan, SVP Marketing at Tatari, calls the bluff on creative and points to where AI is actually earning its keep: media buying. AI doesn't carry the instincts of a twenty-year media buyer, so Tatari built that experience in as a skill, generating outcome-based plans across linear and streaming in seconds, with nothing locked inside a black box. Matt Wurst and Valerie Vespa separate the hype from what's real.https://media.begenuin.com/temp_video/6a26626fca3730c9687024fa_1781086553523.mp42026-06-10T10:15:54.749723Znohttps://www.snarketing.begenuin.com/video/the-creator-trust-score-edelmans-brooks-miller2026-05-19https://media.begenuin.com/uploads/thumbnails/6a08742fa1bc2a31abaf9e87_1779203416812.pngSnarketing PodcastThe Creator Trust Score: Edelman's Brooks Miller breaks down the Creator Trust Score — the agency's vetting protocol for evaluating creators and their affiliates. Because in creator marketing, you really are who you hang out with. She explains why podcast co-hosts, partners, and frequent collaborators all factor into a creator's reputation and risk profile, and why Edelman goes ten years deep on every vet. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a08742fa1bc2a31abaf9e87_1779203416812.mp42026-05-19T15:10:17.66064Znohttps://www.snarketing.begenuin.com/video/creators-are-not-billboards-valerie-asks-what2026-05-19https://media.begenuin.com/uploads/thumbnails/6a0874374bd83bfd3a3db209_1779203416469.pngSnarketing PodcastCreators Are Not Billboards: Valerie asks what agencies and brands are getting wrong about creator mental health and burnout, and Brooks doesn't sugarcoat it. The fix starts with a mindset shift: creators are human beings, not ad buys. She explains why honoring that humanity — sick family members, daycare pickups, tough weeks and all — actually produces better creative output. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a0874374bd83bfd3a3db209_1779203416469.mp42026-05-19T15:10:17.602316Znohttps://www.snarketing.begenuin.com/video/inventing-creator-marketing-at-twitter-before2026-05-19https://media.begenuin.com/uploads/thumbnails/6a0874683a91179cdb90c564_1779203414261.pngSnarketing PodcastInventing Creator Marketing at Twitter: Before "creator economy" was a phrase, Brooks Miller was building it. She tells the story of how a few coffee chats led her to become Twitter's first post-Niche acquisition hire in 2015 — and how a team of tech folks and one advertising brain quietly invented the playbook one of the world's biggest social platforms would use to approach creator marketing. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a0874683a91179cdb90c564_1779203414261.mp42026-05-19T15:10:15.513573Znohttps://www.snarketing.begenuin.com/video/brooks-grew-up-in-dallas-with-a-musician-dad-an2026-05-19https://media.begenuin.com/uploads/thumbnails/6a087420b0cbebbce17f95da_1779203374999.pngSnarketing PodcastBrooks grew up in Dallas with a musician dad, an actor mom, and a house full of creative weirdos. She booked commercial auditions as a kid — and now sits on the other side of the glass, watching Q scores roll in for the same kinds of spots she once auditioned for. A full-circle origin story for one of advertising's most distinctive creator marketing voices. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a087420b0cbebbce17f95da_1779203374999.mp42026-05-19T15:09:35.635Znohttps://www.snarketing.begenuin.com/video/fired-by-the-richest-man-in-the-world-after-seven2026-05-19https://media.begenuin.com/uploads/thumbnails/6a087441bc1db236df2c191a_1779203363643.pngSnarketing PodcastFired by the Richest Man in the World: After seven and a half years at Twitter, Brooks's laptop shut down one day along with 4,000 other people. She talks about following her old boss to Edelman, why going agency-side opened the creative aperture beyond "does it fit in a tweet?", and how she ended up running three jobs at once across Edelman and UEG. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a087441bc1db236df2c191a_1779203363643.mp42026-05-19T15:09:25.371241Znohttps://www.snarketing.begenuin.com/video/the-unsexy-side-of-ai-forget-the-generative-ai2026-05-19https://media.begenuin.com/uploads/thumbnails/6a0873f854045b403d622efc_1779203363572.pngSnarketing PodcastThe Unsexy Side of AI: Forget the generative AI hype — Brooks makes the case for the real win: letting AI handle the unsexy Excel grids and PowerPoint resizes that eat up agency life. Because every stakeholder needs their own special snowflake version of the same idea, and a machine should be doing that work, not the humans. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a0873f854045b403d622efc_1779203363572.mp42026-05-19T15:09:25.160116Znohttps://www.snarketing.begenuin.com/video/only-7-of-followers-see-your-post-instagram-just2026-05-19https://media.begenuin.com/uploads/thumbnails/6a08743ceba6fcb253c5c6f3_1779203361776.pngSnarketing PodcastOnly 7% of Followers See Your Post Instagram just admitted it: roughly 7% of a creator's followers actually see any given post. Brooks explains what that means for brands still buying creators like billboards — and the two-part fix she's pushing clients toward: a tighter paid strategy, plus working with creators whose audiences actually trust them through the AI slop. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.https://media.begenuin.com/temp_video/6a08743ceba6fcb253c5c6f3_1779203361776.mp42026-05-19T15:09:22.823871Znohttps://www.snarketing.begenuin.com/video/nil-arch-manning-game-day-colt-mccoy-never-saw-a2026-05-19https://media.begenuin.com/uploads/thumbnails/6a08748eeea137cf84b17ab3_1779191435395.pngSnarketing PodcastNIL, Arch Manning & Game Day: Colt McCoy never saw a dime from his jersey sales. Arch Manning is cashing checks from Warby Parker. Brooks unpacks how NIL is reshaping college sports marketing — and why local NIL athletes are quietly solving one of the toughest problems in brand work: turning mass awareness into game-day foot traffic at a restaurant in Tuscaloosa. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry. #NIL #SportsMarketing #CreatorMarketing #CollegeFootball #MarketingPodcasthttps://media.begenuin.com/temp_video/6a08748eeea137cf84b17ab3_1779191435395.mp42026-05-19T11:50:36.652671Znohttps://www.snarketing.begenuin.com/video/build-a-brand-from-scratch-tomorrow-whos-your2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c41ae8739b1a29392a9_1777372877924.pngSnarketing PodcastBuild a brand from scratch tomorrow — who's your first hire? Megan Lindstrand, VP of Global Marketing at Combe, doesn't hesitate: creative director. Her philosophy: lead with emotion, justify with fact. You have to stand for something before you can rationalize it with data. In Episode 66 of the Snarketing Podcast, Megan joins hosts Matt Wurst and Valerie Vespa for a wide-ranging conversation on her "Mad Men + Data" approach to marketing, her journey from top creative shops to leading brands like Vagisil, Astroglide, and Just For Men, and why hunger and curiosity matter more than category experience in 2026.https://media.begenuin.com/temp_video/69eb6c41ae8739b1a29392a9_1777372877924.mp42026-05-05T21:00:16.35Znohttps://www.snarketing.begenuin.com/video/astroglide-vagisil-just-for-men-brands-people2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c1e759df2810f16d140_1777372861437.pngSnarketing PodcastAstroglide. Vagisil. Just For Men. Brands people whisper about rather than shout. Megan Lindstrand explains what drew her to Combe's portfolio — the chance to translate storied legacy brands for a generation that simply doesn't carry the same stigma older consumers did. Gen Z and younger millennials, she says, aren't shy-to-buy. In Episode 66 of the Snarketing Podcast, Megan, VP of Global Marketing at Combe, joins hosts Matt Wurst and Valerie Vespa for a conversation on modernizing legacy brands, the "Mad Men + Data" marketing philosophy, AI's limits in creative work, and why hunger matters more than past experience in 2026.https://media.begenuin.com/temp_video/69eb6c1e759df2810f16d140_1777372861437.mp42026-05-05T21:01:06.757Znohttps://www.snarketing.begenuin.com/video/mad-men-data-is-the-shorthand-megan-lindstrand2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c1e0af5f36ec6295f06_1777372860483.pngSnarketing Podcast"Mad Men + Data" is the shorthand Megan Lindstrand uses to describe how she actually works. In this clip, she unpacks what the Mad Men half really means — the irreplaceable magic of a great creative director presenting work in a physical room, and why junior marketers who've only known Zoom presentations are missing something essential. In Episode 66 of the Snarketing Podcast, Megan, VP of Global Marketing at Combe, joins hosts Matt Wurst and Valerie Vespa to discuss the balance of emotion and analytics in modern marketing, leading legacy brands through cultural change, and why hunger and curiosity matter more than past experience in 2026.https://media.begenuin.com/temp_video/69eb6c1e0af5f36ec6295f06_1777372860483.mp42026-05-05T21:01:44.57Znohttps://www.snarketing.begenuin.com/video/ai-is-getting-dramatically-better-megan2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c50ec52d6d139fe3c94_1777372857536.pngSnarketing PodcastAI is getting dramatically better — Megan Lindstrand says the last 12 months alone have been night and day. But she hasn't seen anything yet that convinces her human judgment is replaceable. The real skill in the AI era isn't prompting. It's knowing what good looks like and knowing how to reprompt when it isn't. In Episode 66 of the Snarketing Podcast, Megan, VP of Global Marketing at Combe, joins hosts Matt Wurst and Valerie Vespa for a conversation on AI in marketing, the "Mad Men + Data" approach, leading legacy brands into modern relevance, and why hunger beats category experience in 2026.https://media.begenuin.com/temp_video/69eb6c50ec52d6d139fe3c94_1777372857536.mp42026-05-05T21:02:43.04Znohttps://www.snarketing.begenuin.com/video/the-lightning-round-takes-a-turn-matt-asks-megan2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c0a4834ab11bc34a02f_1777372820945.pngSnarketing PodcastThe lightning round takes a turn. Matt asks Megan what product category she'd never work in no matter the paycheck, and her instant answer — stool softener — kicks off one of the funniest detours of the season, featuring Valerie's mysterious "butt blaster" purchase and Matt's inevitable callback. In Episode 66 of the Snarketing Podcast, Megan Lindstrand, VP of Global Marketing at Combe, joins hosts Matt Wurst and Valerie Vespa for a candid conversation on leading storied legacy brands into modern relevance, the "Mad Men + Data" approach to marketing, and why creative presentation skills still can't be replaced by AI.https://media.begenuin.com/temp_video/69eb6c0a4834ab11bc34a02f_1777372820945.mp42026-05-05T21:03:16.396Znohttps://www.snarketing.begenuin.com/video/if-a-24-year-old-marketer-asks-megan-lindstrand2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c0cf6c93859387c50c4_1777372820316.pngSnarketing PodcastIf a 24-year-old marketer asks Megan Lindstrand to map out their next 20 years.... Her answer: do both sides. Agency and client. That dual perspective, she argues, is the single biggest unlock for communication — and most relationships break down because someone has only seen one side of the table. In Episode 66 of the Snarketing Podcast, Megan, VP of Global Marketing at Combe, joins hosts Matt Wurst and Valerie Vespa for a conversation on career strategy, the "Mad Men + Data" marketing approach, leading legacy brands like Vagisil and Astroglide, and why hunger beats category experience in 2026.https://media.begenuin.com/temp_video/69eb6c0cf6c93859387c50c4_1777372820316.mp42026-05-05T21:04:20.133Znohttps://www.snarketing.begenuin.com/video/category-experience-used-to-be-the-hiring-gold2026-05-05https://media.begenuin.com/uploads/thumbnails/69eb6c1eef57a63e21211153_1777372820458.pngSnarketing PodcastCategory experience used to be the hiring gold standard. Megan Lindstrand argues that's outdated thinking. In 2026, what companies actually need is hunger and curiosity — people who want to be change agents, not just subject-matter experts. Past experience, she says, isn't what's going to get you to the future. In Episode 66 of the Snarketing Podcast, Megan, VP of Global Marketing at Combe, joins hosts Matt Wurst and Valerie Vespa for a conversation on organizational transformation, the "Mad Men + Data" marketing philosophy, and what it takes to steward legacy brands like Vagisil, Astroglide, and Just For Men through a modern cultural landscape.https://media.begenuin.com/temp_video/69eb6c1eef57a63e21211153_1777372820458.mp42026-05-05T21:08:24.686Znohttps://www.snarketing.begenuin.com/video/its-not-cyclical-its-structural-dan-buttling2026-04-15https://media.begenuin.com/uploads/thumbnails/69d7d0773ebde532d90481e6_1776134579922.pngSnarketing PodcastIt's not cyclical. It's structural. Dan Buttling doesn't sugarcoat it: the social mandate to drink alcohol — the one that drove Boomers and Gen Xers to learn brown spirits and call for a brand at the bar — is gone. In this clip, he breaks down why the perfect storm facing BevAlc is something legacy brands can't just wait out.In the full Ep. 65 of the Snarketing Podcast, Dan goes deeper on wellness trends, sober-curious consumers, the rise of RTDs, cannabis competition, and what brands need to do when the market they built their empires on fundamentally shifts.https://media.begenuin.com/temp_video/69d7d0773ebde532d90481e6_1776134579922.mp42026-04-15T00:08:14.161Znohttps://www.snarketing.begenuin.com/video/finance-degree-department-store-inventory-masters2026-04-15https://media.begenuin.com/uploads/thumbnails/69d7d0bce1dcedf4c28730c4_1776134560471.pngSnarketing PodcastFinance degree. Department store inventory. Master's in marketing. Three decades at Diageo. Dan Buttling's path to becoming one of the spirits industry's most seasoned brand builders is anything but a straight line — and in this clip, he traces exactly how he got there, including the advice that changed everything: go get sales experience. In the full Ep. 65 of the Snarketing Podcast, Dan covers his full arc from Schieffelin & Somerset to Stoli CEO to Feast Agency founder, plus the seismic changes in the alcohol industry, what brand experience really means, and why he'd never go back to the corporate world.https://media.begenuin.com/temp_video/69d7d0bce1dcedf4c28730c4_1776134560471.mp42026-04-15T00:10:45.501Znohttps://www.snarketing.begenuin.com/video/five-years-from-now-dan-buttling-may-not-be2026-04-15https://media.begenuin.com/uploads/thumbnails/69d7d069a46036694937e984_1776134560049.pngSnarketing PodcastFive years from now, Dan Buttling may not be running Feast full-time — but he's damn sure building it to outlast him. In this clip, the GM of Feast Agency talks about what legacy actually looks like when you're creating something from scratch with people you genuinely love working with. In the full Ep. 65 of the Snarketing Podcast, Dan reflects on three decades at Diageo, the pivot to entrepreneurship, the hard truths facing the alcohol industry, the power of brand experience, and why culture isn't just a nice-to-have — it's the whole point.https://media.begenuin.com/temp_video/69d7d069a46036694937e984_1776134560049.mp42026-04-15T00:10:17.384Znohttps://www.snarketing.begenuin.com/video/covid-changed-a-lot-of-things-for-dan-buttling-it2026-04-15https://media.begenuin.com/uploads/thumbnails/69d7d077c08a1935ed043ad2_1776134554618.pngSnarketing PodcastCOVID changed a lot of things. For Dan Buttling, it lit a fire. In this clip, the GM of Feast Agency explains how a pandemic-era reckoning pushed him out of the corporate comfort zone he'd occupied for decades — and why the number one regret of people on their deathbeds wasn't going to be his In the full Ep. 65 of the Snarketing Podcast, Dan unpacks his remarkable arc from accountant to alcohol industry executive to agency entrepreneur, the changing dynamics of the BevAlc market, brand experience done right, AI's role in the agency world, and what he's building at Feast for the long haul.https://media.begenuin.com/temp_video/69d7d077c08a1935ed043ad2_1776134554618.mp42026-04-15T00:09:46.404Znohttps://www.snarketing.begenuin.com/video/what-does-a-great-agency-actually-do-according-to2026-04-15https://media.begenuin.com/uploads/thumbnails/69d7d068b3e427835cac347d_1776134540016.pngSnarketing PodcastWhat does a great agency actually do? According to Dan Buttling, GM of Feast Agency, it's not about the flashiest campaign — it's about solving real business problems. In this clip, Dan breaks down the founding vision of Feast: a table where clients and agency partners sit side by side, so focused on the work that you can't tell who's who. In the full Ep. 65 of the Snarketing Podcast, Dan gets into his three decades at Diageo, leading Stoli North America through a global pandemic, the seismic shifts reshaping the alcohol industry, the death of the social mandate to drink, and what it really takes to build brand loyalty when the landscape keeps changing.https://media.begenuin.com/temp_video/69d7d068b3e427835cac347d_1776134540016.mp42026-04-15T00:13:24.503Znohttps://www.snarketing.begenuin.com/video/before-experiential-marketing-was-a-buzzword-dan2026-04-14https://media.begenuin.com/uploads/thumbnails/69d7d077de0e6c82f61fc2d5_1776134539211.pngSnarketing PodcastBefore "experiential marketing" was a buzzword, Dan Buttling was doing it in a kilt. In this clip, he tells the story of the Johnnie Walker Mentor Program — an early-career initiative designed to rescue Scotch from generational irrelevance by literally teaching young adults how to appreciate it, taste it, and drink it like an adult. In the full Ep. 65 of the Snarketing Podcast, Dan explores the full spectrum of brand experience, the decline of the social mandate to drink, how big brands lose relevance across generations, and what the alcohol industry needs to do to feed the next wave of consumers.https://media.begenuin.com/temp_video/69d7d077de0e6c82f61fc2d5_1776134539211.mp42026-04-14T02:42:20.276Znohttps://www.snarketing.begenuin.com/video/think-brands-will-just-prompt-their-way-out-of2026-03-30https://media.begenuin.com/uploads/thumbnails/69ca54256b92ab736f54cb73_1774868433634.pngSnarketing PodcastThink brands will just prompt their way out of needing agencies? Think again. In this clip from the Snarketing Podcast, Dustin Callif, President of Tool North America, breaks down why human craft isn't going anywhere — it's just getting more concentrated. Small but mighty teams, built around real creative skill, are the future. A camera on your phone doesn't make you Samsung's next director. Same logic applies to AI.Host Matt Wurst goes solo at SxSW 2026 for this sharp conversation about where creative production is actually headed — and who's still driving it.🎙️ Watch the full episode for more on AI, experiential, and the evolving creative landscape.https://media.begenuin.com/temp_video/69ca54256b92ab736f54cb73_1774868433634.mp42026-03-30T11:00:34.329949Znohttps://www.snarketing.begenuin.com/video/if-youre-an-up-and-coming-creative-wondering-what2026-03-30https://media.begenuin.com/uploads/thumbnails/69ca54397b3b30fccdf00c1e_1774868364493.pngSnarketing PodcastIf you're an up-and-coming creative wondering what to study, Dustin Callif has a clear answer: be a generalist. In this clip from the Snarketing Podcast, the President of Tool North America makes the case that the most powerful creative in the AI era is someone who can blend 3D, storytelling, strategy, and design — and then use AI to amplify all of it. His word for that combo? Dangerous. In the best way.Solo host Matt Wurst gets the career advice no one's giving at SxSW 2026.https://media.begenuin.com/temp_video/69ca54397b3b30fccdf00c1e_1774868364493.mp42026-03-30T10:59:25.053241Znohttps://www.snarketing.begenuin.com/video/a-year-ago-pitching-a-synthetic-ai-actor-to-a2026-03-30https://media.begenuin.com/uploads/thumbnails/69ca54950e6bf6482da5c729_1774868306313.pngSnarketing PodcastA year ago, pitching a synthetic AI actor to a major brand would have been a hard no. Today? It's a running campaign. In this clip from the Snarketing Podcast, Dustin Callif, President of Tool North America, shares how his team worked with Miro to build a full AI-generated brand spot — complete with nuanced performances — for a campaign that otherwise would have been shelved. The creative director's reaction said it all. Tool works with Google, Kling, Runway, and the top AI platforms to stay on the edge of what's possible — and this is what the edge looks like now.Host Matt Wurst goes solo at SxSW 2026 for this one. Full episode linked.https://media.begenuin.com/temp_video/69ca54950e6bf6482da5c729_1774868306313.mp42026-03-30T10:58:27.110122Znohttps://www.snarketing.begenuin.com/video/everyones-been-talking-about-ai-for-years-but2026-03-30https://media.begenuin.com/uploads/thumbnails/69ca5495e7640b1f79283f3c_1774868228821.pngSnarketing PodcastEveryone's been talking about AI for years. But Dustin Callif, President of Tool North America, says we're finally moving out of the novelty phase — and into the part where it actually has to work. The problem? Most companies still don't have an AI strategy. In this clip from the Snarketing Podcast, Dustin explains why he doesn't call AI a "tool" — it's a monumental shift in content transformation. And the speed? Unrecognizable from where it was even a few years ago.https://media.begenuin.com/temp_video/69ca5495e7640b1f79283f3c_1774868228821.mp42026-03-30T10:57:09.687225Znohttps://www.snarketing.begenuin.com/video/not-every-client-relationship-is-worth-saving-in2026-03-27https://media.begenuin.com/uploads/thumbnails/69c6c56aefc8327c630cceaa_1774635521854.pngSnarketing PodcastNot every client relationship is worth saving. In this clip from the Snarketing Podcast, Dustin Callif, President of Tool North America, tells the story of a world-renowned director drowning in post-production notes — and the liberating advice Tool gave him: drop the mic and walk out. Sometimes addition by subtraction is the only move. And everyone ends up happier. Host Matt Wurst asks the questions agencies are always thinking but rarely say out loud, live at SxSW 2026.https://media.begenuin.com/temp_video/69c6c56aefc8327c630cceaa_1774635521854.mp42026-03-27T18:18:42.916Znohttps://www.snarketing.begenuin.com/video/eight-months-hundreds-of-thousands-of-dollars2026-03-24https://media.begenuin.com/uploads/thumbnails/69bdb74d5733acf16c3fbbc5_1774349277200.pngSnarketing PodcastEight months. Hundreds of thousands of dollars. Still in storyboarding. Round 16. That's the horror story Isobel Roberts keeps hearing from brands stuck in the old agency model — and exactly what BrandComms.AI was built to fix. In this clip from the Snarketing Podcast, Isobel breaks down why speed and strategy are non-negotiable, and how BrandComms.AI backs their work with something almost no one in the industry offers: a real effectiveness guarantee. If the pre-market consumer test doesn't show results, they do it again. For free.https://media.begenuin.com/temp_video/69bdb74d5733acf16c3fbbc5_1774349277200.mp42026-03-24T10:48:38.762Znohttps://www.snarketing.begenuin.com/video/ai-is-everywhere-at-south-by-southwest-and-yes2026-03-24https://media.begenuin.com/uploads/thumbnails/69bdb6e46cc8a958eb6e2bd3_1774349269626.pngSnarketing PodcastAI is everywhere at South by Southwest. And yes, people are a little tired of it. But Isobel Roberts isn't. In this quick clip from the Snarketing Podcast, she breaks down the signal-to-noise problem at SXSW 2026 — and why the most valuable conversations aren't the loudest ones. Less buzzy, more "do-ey." That's the move. If you've been in any conference room this year drowning in AI pitches, this one's for you.https://media.begenuin.com/temp_video/69bdb6e46cc8a958eb6e2bd3_1774349269626.mp42026-03-24T10:48:59.49Znohttps://www.snarketing.begenuin.com/video/the-question-every-marketer-is-quietly-asking2026-03-24https://media.begenuin.com/uploads/thumbnails/69bdb71e08f85e297827e1dd_1774349260405.pngSnarketing PodcastThe question every marketer is quietly asking — Isobel Roberts said it out loud on a panel at South by Southwest 2026: Is brand dead? Her answer: "I think she'll be okay." But what follows is the real conversation — about where we actually are in the AI era, why "AI is coming" is old news, and why bad creative has never needed AI to be bad. It's always just been bad. This is the clip that sets the whole episode up. Start here.https://media.begenuin.com/temp_video/69bdb71e08f85e297827e1dd_1774349260405.mp42026-03-24T10:49:33.402Znohttps://www.snarketing.begenuin.com/video/when-everyone-has-access-to-the-same-ai-tools-you2026-03-24https://media.begenuin.com/uploads/thumbnails/69bdb7387f0f338cf95027f5_1774349252955.pngSnarketing PodcastWhen everyone has access to the same AI tools, you don't get innovation. You get the average of averages. In this clip from the Snarketing Podcast, Isobel Roberts explains how BrandComms.AI sidesteps the sea of sameness — and it all comes down to what goes into your content store before a single brief is ever submitted. Brand insights, brand codes, proprietary marketing science, and a weighting process that makes sure not everything is treated equally. Because it isn't. RAG might not be a sexy word, but it's doing a lot of work here.https://media.begenuin.com/temp_video/69bdb7387f0f338cf95027f5_1774349252955.mp42026-03-24T10:50:09.99Znohttps://www.snarketing.begenuin.com/video/75-faster-80-cheaper-and-actually-effective-thats2026-03-24https://media.begenuin.com/uploads/thumbnails/69bdb733b80f822eb9947701_1774349228592.pngSnarketing Podcast75% faster. 80% cheaper. And actually effective. That's the pitch from Isobel Roberts, Co-Founder & Chief AI Officer at BrandComms.AI — and in this clip from the Snarketing Podcast, she explains exactly how they pull it off. It starts with 30 years of proprietary marketing science, a "pretty cool IP data payload," and an agentic workforce that's less robot factory, more expert village. Is it a new agency model? An evolved one? Matt Wurst asks. The answer is: both, and neither.https://media.begenuin.com/temp_video/69bdb733b80f822eb9947701_1774349228592.mp42026-03-24T10:51:58.65Znohttps://www.snarketing.begenuin.com/video/if-everyones-using-the-same-ai-tools-with-the2026-03-24https://media.begenuin.com/uploads/thumbnails/69bdb73b5266bfc966a45140_1774349211223.pngSnarketing PodcastIf everyone's using the same AI tools with the same inputs, doesn't everything start to look the same? It's the question Matt Wurst put to Isobel Roberts — and her answer might be the most important thing brand leaders hear all year. The brands that win in the AI era won't be the ones who move fastest. They'll be the ones who built their sandbox first: brand voice, historical performance, negative prompting and all. Brand, it turns out, might be the last real moat.https://media.begenuin.com/temp_video/69bdb73b5266bfc966a45140_1774349211223.mp42026-03-24T10:52:27.907Znohttps://www.snarketing.begenuin.com/video/midnight-emails-might-seem-harmless-but-they-can2026-03-10https://media.begenuin.com/uploads/thumbnails/69ab5c46e8cfea15962dc0c1_1773138454529.pngSnarketing PodcastMidnight emails might seem harmless. But they can quietly create a culture of burnout. In this conversation on the Snarketing Podcast, Mita Mallick explains why leaders need to rethink how they communicate with their teams. When bosses send late-night emails—even with “no need to respond”—it often triggers a cycle where employees feel pressured to reply immediately. Matt Wurst and Mita break down how leaders unintentionally reinforce bad habits, why constant availability is unsustainable, and how great managers balance intense work with real recovery time. This clip is a reminder that leadership culture isn’t built in big moments—it’s built in everyday communication habits.https://media.begenuin.com/temp_video/69ab5c46e8cfea15962dc0c1_1773138454529.mp42026-03-10T10:27:35.73306Znohttps://www.snarketing.begenuin.com/video/what-if-inclusion-is-not-a-nice-to-have-but-a2026-03-10https://media.begenuin.com/uploads/thumbnails/69ab5c55d8d7592484a45e65_1773138407201.pngSnarketing PodcastWhat if inclusion is not a “nice to have” but a real growth strategy? In this conversation on the Snarketing Podcast, Mita Mallick explains why representation matters in marketing, why consumers want to see themselves reflected in products and services, and why brands that ignore diverse audiences are leaving serious money on the table. Matt Wurst and Mita dig into DE&I, multicultural spending power, underserved communities, and the business case for building brands that truly understand the people they serve. This clip is for marketers, CMOs, brand leaders, and anyone thinking about inclusion, representation, consumer behavior, and modern brand growth in a more honest way.https://media.begenuin.com/temp_video/69ab5c55d8d7592484a45e65_1773138407201.mp42026-03-10T10:26:47.952Znohttps://www.snarketing.begenuin.com/video/most-leaders-say-they-want-feedback-very-few-ask2026-03-10https://media.begenuin.com/uploads/thumbnails/69ab5c53e4b77b52805483e7_1773138393978.pngSnarketing PodcastMost leaders say they want feedback. Very few ask for it the right way. In this conversation on the Snarketing Podcast, Mita Mallick shares a smarter approach to leadership growth: invite coaching from your team by being specific, vulnerable, and intentional. Instead of asking broad questions like “What should I do better?”, Mita explains why leaders should identify a real area they want to improve—like delegating faster or giving better feedback—and ask their team for coaching on that specific skill. Matt Wurst and Mita break down why this approach creates trust, encourages honest feedback, and helps leaders grow without putting employees in uncomfortable situations.https://media.begenuin.com/temp_video/69ab5c53e4b77b52805483e7_1773138393978.mp42026-03-10T10:26:34.721661Znohttps://www.snarketing.begenuin.com/video/getting-promoted-doesnt-automatically-make2026-03-10https://media.begenuin.com/uploads/thumbnails/69ab5c5b2e7d6b4544baefee_1773138377999.pngSnarketing PodcastGetting promoted doesn’t automatically make someone a good leader. In this conversation on the Snarketing Podcast, Mita Mallick shares a common leadership problem inside many companies: employees are promoted for being great individual contributors, then suddenly expected to manage and develop people with little or no training. Matt Wurst and Mita discuss why leadership is a privilege, not just a title—and how organizations often push people into management roles they may not want, be trained for, or be ready to handle. This clip explores the “promotion trap” and why better leadership development could change the trajectory of teams, careers, and company culture.https://media.begenuin.com/temp_video/69ab5c5b2e7d6b4544baefee_1773138377999.mp42026-03-10T10:26:19.062304Znohttps://www.snarketing.begenuin.com/video/many-leaders-demand-excellence-from-their-teams2026-03-10https://media.begenuin.com/uploads/thumbnails/69ab5c2aa094f3c4b881e938_1773138361010.pngSnarketing PodcastMany leaders demand excellence from their teams. Far fewer actually coach it. In this conversation on the Snarketing Podcast, Mita Mallick reflects on her own biggest leadership mistake: expecting high performance from her team without properly teaching or coaching them how to get there. Matt Wurst and Mita discuss the common trap many managers fall into when they’re promoted without leadership training, and why the gap between demanding results and developing people can quietly damage teams. This clip is a powerful reminder for leaders, managers, and founders that great leadership isn’t just about standards. It’s about helping people reach them.https://media.begenuin.com/temp_video/69ab5c2aa094f3c4b881e938_1773138361010.mp42026-03-10T10:26:02.168879Znohttps://www.snarketing.begenuin.com/video/what-if-the-toxic-boss-everyone-complains-about2026-03-10https://media.begenuin.com/uploads/thumbnails/69ab5c47291a118bf1337e8a_1773138311249.pngSnarketing PodcastWhat if the toxic boss everyone complains about… is sometimes us? In this conversation on the Snarketing Podcast, Mita Mallick flips the traditional leadership conversation on its head. Instead of focusing on how to survive bad bosses, she asks a harder question: what if leaders are unintentionally capping the potential of their own teams? Matt Wurst and Mita explore the idea that bad bosses are not born, they’re made — often by pressure, lack of training, and habits leaders never stop to examine. Based on insights from Mita’s book The Devil Emails at Midnight, this clip challenges managers and executives to take a closer look at their own leadership behavior.https://media.begenuin.com/temp_video/69ab5c47291a118bf1337e8a_1773138311249.mp42026-03-10T10:25:12.538403Znohttps://www.snarketing.begenuin.com/video/will-ai-make-the-workplace-more-productiveor-more2026-03-06https://media.begenuin.com/uploads/thumbnails/69ab5c34086425380eae8ff9_1772838533498.pngSnarketing PodcastWill AI make the workplace more productive—or more pressured? In this conversation on the Snarketing Podcast, Matt Wurst and Mita Mallick explore how artificial intelligence could reshape leadership and team dynamics. As AI automates repetitive work, the real opportunity may not be efficiency alone—but freeing leaders and teams to focus on creativity, coaching, and solving bigger problems. Instead of replacing people, Mita argues that AI could give leaders the time they’ve always said they lacked: time to mentor, train, and develop their teams. This clip explores the human side of AI at work—and why better leadership might be the most important outcome.https://media.begenuin.com/temp_video/69ab5c34086425380eae8ff9_1772838533498.mp42026-03-06T23:08:54.536Znohttps://www.snarketing.begenuin.com/video/what-if-the-most-important-interview-question2026-02-18https://media.begenuin.com/uploads/thumbnails/699080358a5fb4238de3fe0f_1771413034042.pngSnarketing PodcastWhat if the most important interview question isn’t about experience… but character? In this clip from Episode 61 of the Snarketing Podcast, Kristin Wozniak, Chief Growth and Data Officer at Cosmo5, shares the provocative question she asked in a job interview: “Are you an asshole?” It’s not shock value. It’s clarity. Kristin breaks down why saying “the thing” matters in corporate culture, how a leader responds under pressure tells you everything about your next 10 years, and why self-awareness beats perfection every time. This conversation goes beyond hiring advice. It’s about workplace culture, psychological safety, accountability, and building environments where people can actually show up as themselves. Because sometimes the most honest question reveals the healthiest leadership. Watch the full episode for more on empathy in leadership, data-informed decision making, AI, and the five intelligences shaping modern business.https://media.begenuin.com/temp_video/699080358a5fb4238de3fe0f_1771413034042.mp42026-02-18T11:10:35.450683Znohttps://www.snarketing.begenuin.com/video/before-you-integrate-ai-into-your-business-ask2026-02-18https://media.begenuin.com/uploads/thumbnails/69907fe01102f42eafb4ea0a_1771412892141.pngSnarketing PodcastBefore you integrate AI into your business, ask one question: Is it actually the right solution? In this clip, Kristin Wozniak shares a powerful framework for evaluating AI adoption. Her favorite advice? Don’t use a $500 solution to solve a $5 problem. In the rush toward digital transformation and automation, many brands overengineer simple challenges. The result? Expensive initiatives that fail to deliver real change. This conversation explores practical AI strategy, business transformation pitfalls, and why simple solutions often outperform flashy ones. Watch the full episode for more on intelligent growth, ethical leadership, and modern marketing strategy.https://media.begenuin.com/temp_video/69907fe01102f42eafb4ea0a_1771412892141.mp42026-02-18T11:08:13.333711Znohttps://www.snarketing.begenuin.com/video/data-teams-dont-have-emotions-kristin-wozniak2026-02-18https://media.begenuin.com/uploads/thumbnails/699080a46b7a0c8ee73ba83c_1771412804762.pngSnarketing Podcast“Data teams don’t have emotions?” Kristin Wozniak strongly disagrees. In this clip, she challenges one of corporate culture’s biggest myths: that emotions don’t belong at work. From burnout to unrealistic expectations, Kristin explains why pretending to be emotionless damages performance, creativity, and collaboration. She makes the case for bringing humanity into leadership, normalizing tough days, and building teams grounded in empathy instead of exhaustion. In a remote-first, always-on world, separating personal and professional is no longer realistic. Watch the full episode for deeper insights on empathy in analytics, ethical intelligence, and building human-centered organizations.https://media.begenuin.com/temp_video/699080a46b7a0c8ee73ba83c_1771412804762.mp42026-02-18T11:06:45.531191Znohttps://www.snarketing.begenuin.com/video/what-do-canadian-leaders-do-better-than-american2026-02-18https://media.begenuin.com/uploads/thumbnails/6990803ed6ba28e9312ceb9b_1771412769559.pngSnarketing PodcastWhat do Canadian leaders do better than American leaders? Kristin Wozniak says: humility. In this clip, she breaks down how self-deprecation, cultural identity, and the ability to not take yourself too seriously shape stronger leadership styles. Drawing on Canadian culture, SCTV, and a little cross-border snark, Kristin explains why humility builds trust, connection, and resilience in teams. This isn’t about national rivalry. It’s about leadership psychology. In a world of bold claims and personal branding, humility may be the most underrated executive advantage. Watch the full episode for more on emotional intelligence, ethical leadership, and the five intelligences redefining modern business.https://media.begenuin.com/temp_video/6990803ed6ba28e9312ceb9b_1771412769559.mp42026-02-18T11:06:10.788831Znohttps://www.snarketing.begenuin.com/video/should-leaders-trust-data-or-their-gut-in-this2026-02-18https://media.begenuin.com/uploads/thumbnails/69908061ed2378b43f51cef8_1771412743071.pngSnarketing PodcastShould leaders trust data… or their gut? In this clip, Kristin Wozniak, Chief Growth and Data Officer at Cosmo5, answers one of the most debated questions in modern business: intuition vs analytics. Her take? It’s not either/or. Kristin explains why your gut often synthesizes more than you realize, how data should inform but not override human judgment, and why ignoring your instincts can cost you more than any missed metric. In an era obsessed with dashboards, KPIs, and AI-driven decision making, this conversation reframes leadership as a balance between intelligence and instinct. Watch the full episode for more on data-informed decisions, empathy in analytics, AI, and the future of marketing leadership.https://media.begenuin.com/temp_video/69908061ed2378b43f51cef8_1771412743071.mp42026-02-18T11:05:46.166074Znohttps://www.snarketing.begenuin.com/video/if-you-had-to-choose-artificial-intelligence-or2026-02-18https://media.begenuin.com/uploads/thumbnails/699080350876da9a92134643_1771412725481.pngSnarketing PodcastIf you had to choose: artificial intelligence or emotional intelligence? In this hilarious and revealing clip, Kristin Wozniak plays a rapid-fire game choosing between Cosmo5’s five intelligences: artificial, operational, strategic, emotional, and ethical. Her answer says a lot about how modern leaders should think about AI. Artificial intelligence may be exciting. Operational intelligence may keep the trains running. But emotional intelligence? That’s the long-term commitment. Behind the humor is a serious point: technology is powerful, but empathy drives sustainable leadership and business growth. Watch the full episode to explore the five intelligences shaping the future of marketing and transformation.https://media.begenuin.com/temp_video/699080350876da9a92134643_1771412725481.mp42026-02-18T11:05:26.721929Znohttps://www.snarketing.begenuin.com/video/ai-isnt-the-only-intelligence-that-matters-in2026-02-18https://media.begenuin.com/uploads/thumbnails/69907fe55586a4a111002a70_1771412700238.pngSnarketing PodcastAI isn’t the only intelligence that matters. In this clip, Kristin Wozniak explains the philosophy behind Cosmo5’s rebrand and its five intelligences: artificial, operational, strategic, emotional, and ethical. While AI dominates headlines, Kristin argues that focusing solely on artificial intelligence causes businesses to overlook operational discipline, human empathy, strategic clarity, and ethical responsibility. True transformation requires balance. This framework redefines how agencies and brands think about growth, decision making, and leadership in the age of AI. Watch the full episode to explore how these five intelligences work together to create order in a chaotic marketing landscape.https://media.begenuin.com/temp_video/69907fe55586a4a111002a70_1771412700238.mp42026-02-18T11:05:01.070015Znohttps://www.snarketing.begenuin.com/video/in-this-highlight-from-ep-60-of-the-snarketing-j6di2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5d8fd6136a8107c42a45_1770211469931.pngSnarketing PodcastIn this highlight from Ep.60 of the Snarketing Podcast, Jeanniey Walden explains why even strong strategies fail when teams don’t understand why their work matters. She breaks down how leaders unintentionally create “checklist workers,” and shares one of the most practical tools from her new book, The Trust Threshold: the Superhero Worksheet. It’s a simple exercise that reveals blind spots, unlocks strengths, and helps teams see how their work actually builds trust and drives growth. If your team is busy but disconnected, this moment is a wake-up call.https://media.begenuin.com/temp_video/697e5d8fd6136a8107c42a45_1770211469931.mp42026-02-04T13:24:31.589581Znohttps://www.snarketing.begenuin.com/video/in-this-direct-book-teaser-from-ep-60-of-the2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5d3bff9ae55e933ffa1a_1770211461575.pngSnarketing PodcastIn this direct book teaser from Ep.60 of the Snarketing Podcast, Jeanniey Walden introduces The Trust Threshold and the unconventional way it came to life, what the crew jokingly calls “vibe authoring.” Jeanniey explains why this isn’t just a leadership book, but a practical framework built for real people at every stage: leaders inside big brands, startup operators, and emerging leaders trying to stand out, earn trust, and get promoted by being genuinely relatable. If you’ve ever felt like the traditional leadership playbook doesn’t quite fit, this clip explains why, and what replaces it.https://media.begenuin.com/temp_video/697e5d3bff9ae55e933ffa1a_1770211461575.mp42026-02-04T13:24:23.491784Znohttps://www.snarketing.begenuin.com/video/in-this-highlight-from-ep-60-of-the-snarketing-b4iv2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5d451e6c5e016d3f56d4_1770211414884.pngSnarketing PodcastIn this highlight from Ep.60 of the Snarketing Podcast, Jeanniey Walden shares the unexpected origin story behind how AI helped unlock her book, without writing it for her. What started as a science fair problem became a business built on one powerful idea: AI shouldn’t give answers, it should ask better questions. Jeanniey explains how question-prompting pulled stories, frameworks, and clarity out of her own head and ultimately shaped The Trust Threshold. If you’re curious about using AI to think better, not outsource thinking, this clip nails the difference.https://media.begenuin.com/temp_video/697e5d451e6c5e016d3f56d4_1770211414884.mp42026-02-04T13:23:36.060215Znohttps://www.snarketing.begenuin.com/video/in-this-highlight-from-ep-60-of-the-snarketing-7kyr2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5d45e8b3d77c0386c0d2_1770211411686.pngSnarketing PodcastIn this highlight from Ep.60 of the Snarketing Podcast, Jeanniey Walden cuts straight through performance leadership and explains what authentic leadership actually looks like in practice. It’s not having all the answers. It’s saying, “This didn’t work, and here’s what we’re doing next,” without fear of losing credibility. Jeanniey breaks down why honesty earns respect, why teams respond to truth over polish, and how trust is built faster when leaders stop pretending. This moment comes from our broader conversation about her new book, The Trust Threshold, and why trust, not perfection, is the real leadership advantage.https://media.begenuin.com/temp_video/697e5d45e8b3d77c0386c0d2_1770211411686.mp42026-02-04T13:23:32.561505Znohttps://www.snarketing.begenuin.com/video/jeanniey-walden-is-back-for-her-first-ever-repeat-wq7n2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5d45626ae1fdcbbb971e_1770211408653.pngSnarketing PodcastJeanniey Walden is back for her first-ever repeat guest appearance, and she opens with the only question that matters: do you want the real story or the polished PR version of what she’s actually building with brands at Liftoff Enterprises? In this teaser from Ep.60 of the Snarketing Podcast, where she introduces her new book, The Trust Threshold, Jeanniey breaks down how Liftoff evolved into a growth acceleration platform blending advisory, media, and storytelling, designed for a world where trust is getting harder to earn. If you’re trying to grow a brand, lead through change, or build credibility while AI reshapes everything, this episode is for you.https://media.begenuin.com/temp_video/697e5d45626ae1fdcbbb971e_1770211408653.mp42026-02-04T13:23:29.711936Znohttps://www.snarketing.begenuin.com/video/in-this-highlight-from-ep-60-of-the-snarketing2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5d808441435425768b23_1770211404635.pngSnarketing PodcastIn this highlight from Ep.60 of the Snarketing Podcast, Jeanniey Walden answers the most important question about The Trust Threshold: what actually matters after you finish reading it. Her answer is deceptively simple and deeply human. Inspiration isn’t a tactic or a takeaway. It’s the everyday actions you take without realizing who’s watching. As a leader, a parent, a teammate, or just a person showing up honestly, your behavior is already shaping others. If you think influence requires a platform, a title, or permission, this moment reframes everything.https://media.begenuin.com/temp_video/697e5d808441435425768b23_1770211404635.mp42026-02-04T13:23:26.09426Znohttps://www.snarketing.begenuin.com/video/jeanniey-walden-is-back-for-her-first-ever-repeat2026-02-04https://media.begenuin.com/uploads/thumbnails/697e5da6d7c9b795435597bc_1770211400182.pngSnarketing PodcastJeanniey Walden is back for her first-ever repeat guest appearance, and she opens with the only question that matters: do you want the real story or the polished PR version of what she’s actually building with brands at Liftoff Enterprises? In this teaser from Ep.60 of the Snarketing Podcast, where she introduces her new book, The Trust Threshold, Jeanniey breaks down how Liftoff evolved into a growth acceleration platform blending advisory, media, and storytelling, designed for a world where trust is getting harder to earn. If you’re trying to grow a brand, lead through change, or build credibility while AI reshapes everything, this episode is for you.https://media.begenuin.com/temp_video/697e5da6d7c9b795435597bc_1770211400182.mp42026-02-04T13:23:22.053655Znohttps://www.snarketing.begenuin.com/video/for-jason-acker-measurement-isnt-a-reporting2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbf299a2fc5a6c342bc6f_1768905461950.pngSnarketing PodcastFor Jason Acker, measurement isn’t a reporting exercise. It’s a competitive advantage. In this excerpt, Jason explains how Diageo’s investment in advanced measurement allows him to walk into every conversation grounded in performance data, good or bad. That foundation enables smarter decisions, stronger publisher partnerships, and confidence at the leadership table. But data alone isn’t enough. Jason makes it clear that great media is still part science, part art. The goal isn’t just efficiency. It’s relevance. Showing up in the right places, with the right message, so brands feel natural in culture and consumers feel good choosing them in real life. Measurement fuels the strategy. Culture makes it stick.https://media.begenuin.com/temp_video/696bbf299a2fc5a6c342bc6f_1768905461950.mp42026-01-20T10:37:48.816434Znohttps://www.snarketing.begenuin.com/video/jason-acker-credits-his-years-in-agencies-as-one2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbf5a414fbf7fbe950ad9_1768905438606.pngSnarketing PodcastJason Acker credits his years in agencies as one of the biggest reasons he’s been successful on the client side. In this clip, he reflects on how working across industries like entertainment, pharma, CPG, and tech shaped his mindset and made him a stronger media leader at Diageo. Agency life, he says, is a boot camp. You’re trained to serve, to solve, and to adapt fast. But moving client-side required a shift. It’s no longer about being at service of every brand. It’s about partnership. Leveraging agencies as collaborators, not just executors, while bringing clarity, trust, and leadership to the relationship. For anyone navigating the agency-to-client jump, this one hits home.https://media.begenuin.com/temp_video/696bbf5a414fbf7fbe950ad9_1768905438606.mp42026-01-20T10:37:26.305641Znohttps://www.snarketing.begenuin.com/video/not-everything-great-is-planned-months-in-advance2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbf512d63cc031534af79_1768905408815.pngSnarketing PodcastNot everything great is planned months in advance. In this clip, Jason Acker explains how Diageo balances long-term planning with the ability to jump on last-minute opportunities. While most campaigns are locked four to six months out, some of the best ideas arrive late, move fast, and come together when teams rally with urgency. Those moments, Jason says, often spark the strongest creativity and the most energy, precisely because there’s no time to overthink. It’s a reminder that flexibility is just as important as strategy, especially at scale. And yes, there’s a joke about sending the IOs immediately. Because of course there is.https://media.begenuin.com/temp_video/696bbf512d63cc031534af79_1768905408815.mp42026-01-20T10:39:34.894Znohttps://www.snarketing.begenuin.com/video/time-to-loosen-the-tie-in-this-lightning-round2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbf6433cdbd9637113da6_1768905283791.pngSnarketing PodcastTime to loosen the tie. In this lightning-round moment, Jason Acker plays the ultimate Diageo dinner party game: three brands he’s bringing with him and one that’s not invited. From Don Julio to Johnnie Walker to a surprise personal favorite, Jason shares what makes the cut and why. It’s a fun peek behind the portfolio, mixing personal taste with brand love and a reminder that even the most serious media leaders still have strong opinions when it comes to what’s poured at the table. No decks. No data. Just good bottles and honest answers.https://media.begenuin.com/temp_video/696bbf6433cdbd9637113da6_1768905283791.mp42026-01-20T10:34:49.476461Znohttps://www.snarketing.begenuin.com/video/what-does-it-actually-take-to-succeed-as-a-modern2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbf7491152d13823d7563_1768905247801.pngSnarketing PodcastWhat does it actually take to succeed as a modern media leader? In this clip, Jason Acker gets candid about the skills he looks for as new talent enters the industry. At the top of the list: resilience. In an unpredictable, fast-moving business, the ability to push through tough days matters more than ever. Jason also breaks down how modern marketing has fundamentally changed. Long briefing cycles and slow handoffs no longer work. Speed, adaptability, and comfort with new tools are now table stakes. If you’re building a career in media, or managing teams that are, this is a clear-eyed look at what success really requires today.https://media.begenuin.com/temp_video/696bbf7491152d13823d7563_1768905247801.mp42026-01-20T10:34:14.374851Znohttps://www.snarketing.begenuin.com/video/cultural-relevance-is-great-driving-the-business2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbfa5d5eae76f1c0fc4cc_1768905194089.pngSnarketing PodcastCultural relevance is great. Driving the business is better. In this clip, Jason Acker explains how Diageo approaches cultural partnerships with a clear rule: they only matter if they move the business. Using The White Lotus collaboration with Ketel One and Tanqueray as a real-world example, Jason walks through how long-term creator relationships, trust, and thoughtful execution turned a cultural moment into measurable impact across both on-premise and off-premise sales. This is a masterclass in avoiding “fluffy marketing.” Culture is the entry point, but commercial accountability is the finish line.https://media.begenuin.com/temp_video/696bbfa5d5eae76f1c0fc4cc_1768905194089.mp42026-01-20T10:40:23.819Znohttps://www.snarketing.begenuin.com/video/most-marketers-are-still-catching-their-breath2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbfbab9cdb5734777e1b8_1768905183490.pngSnarketing PodcastMost marketers are still catching their breath from last year. Jason Acker is already in 2027. In this opening moment, Jason explains how Diageo’s fiscal calendar forces a different mindset and why staying ahead isn’t about prediction, it’s about preparation. While others joke about future planning, Jason is already deep into it, moving fast by design. It’s a sharp reminder that leadership at scale requires long-range thinking, constant momentum, and comfort living a year ahead of the market. If you’ve ever wondered how top media leaders stay ahead of everyone else, this clip says it all in under a minute.https://media.begenuin.com/temp_video/696bbfbab9cdb5734777e1b8_1768905183490.mp42026-01-20T10:33:08.456373Znohttps://www.snarketing.begenuin.com/video/ai-is-not-a-side-quest-anymore-jason-acker-vp-of2026-01-20https://media.begenuin.com/uploads/thumbnails/696bbfbaa9ec6086f429d940_1768905144658.pngSnarketing PodcastAI is not a side quest anymore. Jason Acker, VP of Media and Digital for North America at Diageo, breaks down why brands would be “crazy” not to invest in AI right now, and why the shift feels like it happened overnight. In this excerpt, Jason shares how Diageo is building AI capability to drive real productivity, from internal ways of working to smarter consumer reach through AI-powered tools. No hype. No magic dust. Just the practical reality that accessibility and investment have changed the game for every marketing team. If you are still waiting for AI to “settle,” this is your sign it already did.https://media.begenuin.com/temp_video/696bbfbaa9ec6086f429d940_1768905144658.mp42026-01-20T10:32:28.814487Znohttps://www.snarketing.begenuin.com/video/dive-into-the-future-of-ai-this-video-highlights2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b14e013f89a9c77b201c_1767029428901.pngSnarketing PodcastEveryone’s racing to slap “AI-powered” on everything. Almost no one is talking about protection. In this Season 3 recap clip, Matt Wurst breaks down what might be the most overlooked issue heading into 2024: AI security. As generative tools explode and low-quality AI content floods the market, we’re facing a reality check. AI isn’t a magic trick. It’s a muscle that needs to be trained at both an institutional and personal level. The problem? Everything is AI-powered, but nothing is AI-protected yet. Matt argues that the next real advantage won’t come from faster generation or flashier demos. It will come from whoever figures out how to secure AI systems, data, and environments before the slop overwhelms the signal. If you care about trust, scale, and sustainability in the AI era, this is the conversation you shouldn’t skip.https://media.begenuin.com/temp_video/6952b14e013f89a9c77b201c_1767029428901.mp42025-12-30T12:24:55.955Znohttps://www.snarketing.begenuin.com/video/join-an-insightful-conversation-on-the-future-of2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b1601c52cc4eeaaee84f_1767029391791.pngSnarketing PodcastIf media power in 2026 is about ownership, not just reach, the winners may already be hiding in plain sight. In this Season 3 recap clip, Matt Wurst and Valerie Vespa debate which platforms are best positioned to dominate the next era of media. Walmart is the obvious answer. They already own the transaction, the data, and the physical footprint. But that might be the easy pick. The more interesting conversation shifts to companies like Uber. Platforms that blend digital scale with real-world presence, experiential touchpoints, and intent-rich moments may end up building something far more durable than traditional media models. This clip explores why retail, mobility, and IRL-connected platforms are quietly becoming the most powerful media owners. Not because they publish content, but because they control context.https://media.begenuin.com/temp_video/6952b1601c52cc4eeaaee84f_1767029391791.mp42025-12-30T12:25:12.049Znohttps://www.snarketing.begenuin.com/video/as-ai-technology-evolves-its-reshaping-job2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b163819c1ca85d1bb3a0_1767029186249.pngSnarketing PodcastThis is the part of the AI conversation most people avoid. In this Season 3 recap clip, Matt Wurst and Valerie Vespa get blunt about job displacement and the unintended consequences of accelerating AI adoption. Yes, some roles are simply no longer needed. And that reality is only going to become more pronounced. But the bigger issue isn’t just lost jobs. It’s broken career paths. As junior roles disappear, the ladder that helps people grow into mid-level and management roles starts to collapse. Without those on-ramps, entire organizations risk hollowing themselves out over time. Several senior executives are already sounding the alarm.https://media.begenuin.com/temp_video/6952b163819c1ca85d1bb3a0_1767029186249.mp42025-12-30T12:25:31.019Znohttps://www.snarketing.begenuin.com/video/join-matt-worst-and-valerie-vespa-as-they-reflect2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b18bb6919e4edbe06eee_1767028991516.pngSnarketing PodcastWe made it. Somehow. In this Season 3 finale clip, Matt Wurst and Valerie Vespa kick off the last Snarketing Podcast episode of 2025 with a much-needed vibe check. One word to describe the year? Heavy. Chaotic. Take your pick. Both apply. 2025 pushed everything at once. AI acceleration. Media identity crises. Shifting power dynamics. Cultural whiplash. And yet, here we are. Still standing. Still talking. Still questioning what comes next. This episode sets the tone for a wide-ranging year-end recap and a forward-looking conversation about 2026. No false optimism. No doomsday spirals. Just honest reflection, a little gallows humor, and gratitude for the people still listening.https://media.begenuin.com/temp_video/6952b18bb6919e4edbe06eee_1767028991516.mp42025-12-30T12:25:39.945Znohttps://www.snarketing.begenuin.com/video/as-we-approach-2026-its-vital-to-focus-on-sending2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b19b56b189e0b5d9bc1f_1767028841997.pngSnarketing PodcastNot everything needs to be louder. Some things just need to be better. In this closing Season 3 recap clip, Matt Wurst and Valerie Vespa land the year on a deliberately positive note. The takeaway heading into 2026 is simple but hard to execute: focus on signal, not noise. Good taste. Good judgment. Context. Restraint. After a year of overload, outrage cycles, and performative hot takes, the real advantage comes from knowing what to pay attention to and what to walk away from. That applies to content, platforms, leadership, and even mental health. When something spikes your emotion, it’s often a cue to step back, not lean in.https://media.begenuin.com/temp_video/6952b19b56b189e0b5d9bc1f_1767028841997.mp42025-12-30T12:26:10.207Znohttps://www.snarketing.begenuin.com/video/explore-how-the-kardashians-redefine-celebrity2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b1a5adff1ae2da9cf84e_1767028728586.pngSnarketing PodcastLove them or hate them, the Kardashians figured it out early. In this Season 3 recap clip, Matt Wurst and Valerie Vespa unpack why the Kardashians represent the cleanest convergence of celebrity, influencer, creator, and DTC operator. They weren’t just early. They were consistent. And that consistency built credibility, scale, and commercial power most creators never reach. But here’s the uncomfortable truth the industry quietly tiptoed around this year: social media is great at discovery. It’s terrible at loyalty. Following doesn’t equal connection. Reach doesn’t equal trust. And DTC doesn’t magically mean community, no matter how many subscription buttons you add. Selling through social works. Building lasting relationships there? Much harder.https://media.begenuin.com/temp_video/6952b1a5adff1ae2da9cf84e_1767028728586.mp42025-12-30T12:26:30.332Znohttps://www.snarketing.begenuin.com/video/explore-how-technology-is-transforming-shopping2025-12-30https://media.begenuin.com/uploads/thumbnails/6952b1d6691b93e266f55886_1767028630306.pngSnarketing PodcastThe marketing funnel had a good run. It’s just not surviving what comes next. In this Season 3 recap clip, Matt Wurst and Valerie Vespa dig into why discovery and conversion are collapsing into a single moment. Thanks to modern tech, people can see something and buy it immediately. Out of home turns into walk-ins. Mobile turns into checkout. Content turns into commerce. No waiting. No nurturing. No funnel. The real tension isn’t conversion anymore. It’s relevance. Everyone wants to be a network. Everyone wants attention beyond page views. And that’s creating a massive identity crisis across media, platforms, and brands. Either it gets messier or it finally snaps into place.https://media.begenuin.com/temp_video/6952b1d6691b93e266f55886_1767028630306.mp42025-12-30T12:26:52.01Znohttps://www.snarketing.begenuin.com/video/uber-isnt-just-running-video-ads-its-building2025-12-30https://media.begenuin.com/uploads/thumbnails/69405dbfd4b7cb47580bc07d_1765843898506.pngSnarketing PodcastUber isn’t just running video ads — it’s building immersive video experiences. In this clip, Megan Ramm explains how Uber’s full-screen, sound-on video formats reach consumers at moments of high attention — when they’re riding, waiting, and already in a positive, engaged mindset. With an average of 20 minutes spent in the back of an Uber, the platform creates rare opportunities for brands to connect without distraction or feed fatigue. Megan shares why attention in motion matters, how context shapes engagement, and how Uber is thinking beyond ads toward experience-driven video environments. This excerpt is part of a broader conversation on attention as a growth lever, creative innovation, commerce media, and how Uber Advertising is evolving across rides and delivery. Watch the full episode to hear the complete discussion.https://media.begenuin.com/temp_video/69405dbfd4b7cb47580bc07d_1765843898506.mp42025-12-30T12:37:17.955Znohttps://www.snarketing.begenuin.com/video/what-does-uber-look-like-from-the-drivers-seat-in2025-12-16https://media.begenuin.com/uploads/thumbnails/69405dc7c6cbfa0ad27ff047_1765843861393.pngSnarketing PodcastWhat does Uber look like from the driver’s seat? In this clip, Megan Ramm shares a firsthand experience delivering orders during the lunch rush in Bondi Beach, Sydney — riding along with drivers, navigating peak demand, and witnessing the controlled chaos that powers Uber’s global marketplace. She reflects on what it means to step into the shoes of drivers and couriers, why the consumer experience matters so deeply to repeat usage, and how trust, speed, and reliability are maintained at massive scale. This moment is part of a broader conversation about Uber’s ecosystem, on-demand behavior, operational complexity, and how advertising fits into experiences that people rely on every day. Watch the full episode to hear the complete conversation.https://media.begenuin.com/temp_video/69405dc7c6cbfa0ad27ff047_1765843861393.mp42025-12-16T11:46:28.513Znohttps://www.snarketing.begenuin.com/video/is-uber-just-rides-and-delivery-or-something-much2025-12-30https://media.begenuin.com/uploads/thumbnails/69405d4676e6ee9f061db4a2_1765843824775.pngSnarketing PodcastIs Uber just rides and delivery… or something much bigger? In this lighter moment from the Snarketing Podcast, Megan Ramm joins Matt and Valerie for a playful exchange that reveals a very real truth: Uber is expanding far beyond cars. From trains in Europe to helicopters and who-knows-what next, the conversation highlights how Uber is evolving into a broader mobility and lifestyle platform. Behind the banter is a bigger theme explored throughout the episode — how Uber’s expanding ecosystem creates new consumer touchpoints, richer signals, and entirely new opportunities for brands. This clip is part of a wider conversation on Uber Advertising’s growth, innovation, attention-driven experiences, and what’s coming next. Watch the full episode to hear the complete discussion.https://media.begenuin.com/temp_video/69405d4676e6ee9f061db4a2_1765843824775.mp42025-12-30T12:37:41.734Znohttps://www.snarketing.begenuin.com/video/uber-eats-is-no-longer-just-about-food-its2025-12-16https://media.begenuin.com/uploads/thumbnails/69405d537f7a065f2f37547c_1765843794535.pngSnarketing PodcastUber Eats is no longer just about food — it’s becoming an on-demand lifestyle platform. In this clip, Uber Advertising's Megan Ramm shares a very real “Gen Uber” moment, sparked by her kids’ nightly expectations: instant delivery, zero friction, and no patience for waiting. From Flaming Hot Cheetos and Chick-fil-A to Sephora, AirPods, and even vacuums, Uber Eats is quickly evolving into a true everything store. Megan explains how Gen Uber is reshaping consumer behavior, redefining convenience, and raising expectations across retail, commerce, and delivery — with major implications for brands trying to stay relevant. This moment is part of a broader conversation on on-demand culture, Gen Uber insights, commerce media, and how Uber Advertising is adapting to the way people actually live today. Watch the full episode to hear the complete discussion.https://media.begenuin.com/temp_video/69405d537f7a065f2f37547c_1765843794535.mp42025-12-16T11:47:55.166Znohttps://www.snarketing.begenuin.com/video/uber-advertising-is-one-of-the-fastest-growing2025-12-30https://media.begenuin.com/uploads/thumbnails/69405db291c4d73ca2e7f421_1765843760987.pngSnarketing PodcastUber Advertising is one of the fastest-growing businesses most people don’t realize exists. In this clip, Megan Ramm, Global Head of Sales at Uber Advertising, explains how a “startup inside Uber” has scaled rapidly across 70 countries and 10,000 cities — fueled by unmatched frequency, recency, and everyday consumer usage. Megan breaks down why advertising has become a core part of Uber’s ecosystem, how it delivers value to consumers and brands alike, and what it’s like leading a high-growth, global sales organization inside one of the world’s most recognizable platforms. This excerpt is part of a wider conversation covering Uber’s evolution as a commerce and media platform, Gen Uber behavior, creative innovation, attention-driven outcomes, and what’s next for Uber Advertising. Watch the full episode to hear the complete conversation.https://media.begenuin.com/temp_video/69405db291c4d73ca2e7f421_1765843760987.mp42025-12-30T12:38:08.903Znohttps://www.snarketing.begenuin.com/video/the-on-demand-consumer-isnt-just-impatient-theyre2025-12-30https://media.begenuin.com/uploads/thumbnails/69405dbd1129e09afce245bc_1765843703369.pngSnarketing PodcastThe on-demand consumer isn’t just impatient — they’re intentional. In this clip, Megan Ramm breaks down how Gen Uber behavior is reshaping expectations around speed, convenience, and frictionless experiences. These consumers value time back, expect instant access, and gravitate toward brands that remove obstacles from everyday life. Megan explains why this mindset aligns so closely with Uber’s younger, more affluent, always-on-the-go audience — and how that’s driving increased interest from categories like financial services, travel, and other non-endemic advertisers looking to reach high-value consumers at the right moment. This excerpt connects to a broader conversation about Gen Uber research, audience strategy, commerce media evolution, and how Uber Advertising helps brands reach the next generation of buyers. Watch the full episode to hear the complete discussion.https://media.begenuin.com/temp_video/69405dbd1129e09afce245bc_1765843703369.mp42025-12-30T12:39:27.281Znohttps://www.snarketing.begenuin.com/video/what-happens-when-a-passive-ride-turns-into-an2025-12-16https://media.begenuin.com/uploads/thumbnails/69405d2e95477203b242c44a_1765843568673.pngSnarketing PodcastWhat happens when a “passive” ride turns into an active moment of engagement? In this clip, Megan Ramm, Global Head of Sales at Uber Advertising, breaks down how Uber is redefining creative engagement inside rides and deliveries — from contextual personalization and playable formats to real-time offers that drive action before the ride even ends. Megan shares how Uber’s Creative Studio works upstream with agencies, why in-ride attention is more active than most marketers realize, and how commerce, creativity, and conversion are increasingly happening in the same moment. This conversation is part of a broader discussion on Gen Uber behavior, attention-driven outcomes, creative innovation, and where Uber Advertising is heading next. Watch the full episode to hear the complete conversation.https://media.begenuin.com/temp_video/69405d2e95477203b242c44a_1765843568673.mp42025-12-16T11:50:49.796Znohttps://www.snarketing.begenuin.com/video/discover-the-keys-to-personal-and-professional2025-11-25https://media.begenuin.com/uploads/thumbnails/692357b1259c4be4f9d84caf_1763935245821.pngSnarketing PodcastWhy should Time Out’s audience care about your brand at all? In this clip, Anjali walks through how she coaches young marketers to answer that question on every RFP, using examples like Tazo Tea, cocktails, and Gen Z book club culture. She explains how Time Out builds emotional connection first, then brings brands into that world through content, video, and social in ways that feel natural, not forced. The full conversation digs into creative solutions, global partnerships, and what it takes to keep a legacy brand culturally relevant.https://media.begenuin.com/temp_video/692357b1259c4be4f9d84caf_1763935245821.mp42025-11-25T12:19:18.976Znohttps://www.snarketing.begenuin.com/video/discover-the-transformative-secrets-to-success-in2025-11-25https://media.begenuin.com/uploads/thumbnails/692357b5fb84940d267d379f_1763935245821.pngSnarketing PodcastGrowing up as a South Asian kid in England and the United States, Anjali Virmani heard a familiar warning from her immigrant parents, do not be too American. In this clip, she reflects on the fear behind that message, how her parents tried to protect their Indian values without having the language for it, and how those lessons now shape the way she raises her own children. The full Snarketing episode connects this personal story to her leadership style, empathy in marketing, and her role shaping global culture at Time Out Media.https://media.begenuin.com/temp_video/692357b5fb84940d267d379f_1763935245821.mp42025-11-25T12:19:45.964Znohttps://www.snarketing.begenuin.com/video/dive-into-transformative-insights-that-can-change2025-12-30https://media.begenuin.com/uploads/thumbnails/thumbnail_1764076908344.pngSnarketing PodcastWhat if the media industry was built wrong from day one? Anjali Virmani shares the one structural change she would make if she could rebuild publishing from scratch, starting with collapsing the wall between editorial and commercial. She explains how that divide helped create a sea of sameness, weakened original voices, and contributed to brands like Teen Vogue disappearing from shelves. In the full Snarketing episode, she goes deeper on what it will take for media, marketers, and measurement to evolve and actually survive.https://media.begenuin.com/temp_video/69235745e3bda52c46c3562f_1763935102884.mp42025-12-30T12:39:55.819Znohttps://www.snarketing.begenuin.com/video/dive-deep-into-a-transformative-journey-that2025-11-25https://media.begenuin.com/uploads/thumbnails/thumbnail_1764076938293.pngSnarketing PodcastIs AI making everything look and sound the same? In this clip, Time Out Media’s Anjali Virmani explains why true creativity is not just output, but perspective, taste, intuition, and lived experience. She unpacks why perfectly polished AI emails and content are starting to feel invisible, and why imperfection can signal something real. Watch the full episode for more on how Time Out balances technology, humanity, and culture across 300 plus cities worldwide.https://media.begenuin.com/temp_video/6923572588d11bd9f57309c8_1763935035206.mp42025-11-25T13:22:41.356Znohttps://www.snarketing.begenuin.com/video/dive-into-a-transformative-journey-that-awakens2025-11-25https://media.begenuin.com/uploads/thumbnails/69235784b7cb6cab7e650f67_1763934989188.pngSnarketing PodcastIn a world obsessed with KPIs and ROI decks, Anjali Virmani argues that the real winners in media will be brands that build trust, surface quality, and create meaningful moments. She talks about why attention is not enough if people do not feel anything, and why humanity and empathy still sit at the heart of great creative work. The full episode zooms out to connect this idea to Time Out’s global mission, from food halls to festivals to city guides that actually matter.https://media.begenuin.com/temp_video/69235784b7cb6cab7e650f67_1763934989188.mp42025-11-25T12:21:26.174Znohttps://www.snarketing.begenuin.com/video/discover-the-essential-tips-for-mastering2025-11-25https://media.begenuin.com/uploads/thumbnails/thumbnail_1764077018841.pngSnarketing PodcastWhat do espresso martinis have to do with content strategy? In this highlight, Anjali explains how Time Out blends real time trends with data to create the stories people actually want, from where to get the best drink in town to how to make it at home. She shows how editorial instincts plus audience signals keep Time Out ahead of cultural moments across cities worldwide. The full episode explores how this approach scales into markets, experiences, and media partnerships around the globe.https://media.begenuin.com/temp_video/692357743d5526d5d60db27e_1763934989185.mp42025-11-25T13:23:42.194Znohttps://www.snarketing.begenuin.com/video/yes-anjali-virmani-works-in-advertising-but-she2025-11-25https://media.begenuin.com/uploads/thumbnails/thumbnail_1764077061343.pngSnarketing PodcastYes, Anjali Virmani works in advertising, but she refuses to shove brands into moments where they do not belong. Here she breaks down her philosophy of giving advertisers permission to join moments rather than forcing them, and how Time Out stays almost category agnostic by staying true to its own mission and voice. From food and drink to tech and CPG, she shows why authenticity still works when it is earned, not claimed. In the full episode, she and the Snarketing crew unpack trust, attention, and the future of creative partnerships.https://media.begenuin.com/temp_video/69235789762ce17cf7029009_1763934388049.mp42025-11-25T13:25:47.017Znohttps://www.snarketing.begenuin.com/video/justin-johnson-reflects-on-his-time-at-meta2025-11-11https://media.begenuin.com/uploads/thumbnails/6911df2ce9def869d4829c77_1762801738215.pngSnarketing PodcastJustin Johnson reflects on his time at Meta during the launch of Instagram Stories and Facebook Live Audio Rooms — and why even billion-dollar platforms can miss when they forget about community. A sharp reminder that success in social media always starts with listening to your audience.https://media.begenuin.com/temp_video/6911df2ce9def869d4829c77_1762801738215.mp42025-11-11T11:20:47.643Znohttps://www.snarketing.begenuin.com/video/what-started-as-a-spontaneous-6-am-basketball-run2025-11-11https://media.begenuin.com/uploads/thumbnails/6911de324fc332185571dc4e_1762801711793.pngSnarketing PodcastWhat started as a spontaneous 6 AM basketball run during CES turned into Brand Ball — a movement blending culture, connection, and creativity. Justin Johnson shares how one simple idea brought together founders, marketers, and creators before sunrise in Las Vegas. This clip dives into how authentic, community-first experiences can build stronger brand relationships than any happy hour ever could.https://media.begenuin.com/temp_video/6911de324fc332185571dc4e_1762801711793.mp42025-11-11T11:21:17.382Znohttps://www.snarketing.begenuin.com/video/linkedin-is-no-longer-just-for-job-updates-its-a2025-11-11https://media.begenuin.com/uploads/thumbnails/6911deab78d93473c8b5c86f_1762801685598.pngSnarketing PodcastLinkedIn is no longer just for job updates — it’s a creator’s playground. Justin Johnson shares why the platform is still in its early days, how he landed his first brand deal there, and what it takes to build an authentic personal brand that attracts opportunity.https://media.begenuin.com/temp_video/6911deab78d93473c8b5c86f_1762801685598.mp42025-11-11T11:21:57.03Znohttps://www.snarketing.begenuin.com/video/reddit-isnt-just-a-community-hub-its-quickly2025-11-11https://media.begenuin.com/uploads/thumbnails/6911dec5e6bc3c1f9c856820_1762801661918.pngSnarketing PodcastReddit isn’t just a community hub — it’s quickly becoming the source for AI-powered search. Justin Johnson breaks down how brands can leverage Reddit visibility to appear inside AI chat results like ChatGPT, turning conversations into organic discovery. Learn why the next era of SEO is really AEO — Agent Experience Optimization.https://media.begenuin.com/temp_video/6911dec5e6bc3c1f9c856820_1762801661918.mp42025-11-11T11:22:14.911Znohttps://www.snarketing.begenuin.com/video/from-signing-comedian-theo-vaughn-to2025-11-11https://media.begenuin.com/uploads/thumbnails/6911dc4e1e62bd2945a191dd_1762801638183.pngSnarketing PodcastFrom signing comedian Theo Von to collaborating with major brands, Justin Johnson reveals the secret to managing high-profile creators — treat celebrities like people and people like celebrities. A candid look at building trust, chemistry, and lasting partnerships in the creator economy.https://media.begenuin.com/temp_video/6911dc4e1e62bd2945a191dd_1762801638183.mp42025-11-11T11:22:41.88Znohttps://www.snarketing.begenuin.com/video/from-adsense-to-facebooks-creator-program-justin2025-11-11https://media.begenuin.com/uploads/thumbnails/6911dc69f7377a4295af47fe_1762801609087.pngSnarketing PodcastFrom AdSense to Facebook’s Creator Program, Justin Johnson looks back at the moment creators became legitimate business partners. This clip explores how revenue-sharing, subscriptions, and direct audience monetization changed marketing forever — and what’s coming next. https://media.begenuin.com/temp_video/6911dc69f7377a4295af47fe_1762801609087.mp42025-11-11T11:23:11.62Znohttps://www.snarketing.begenuin.com/video/justin-johnson-recounts-his-journey-from-meta-to2025-11-11https://media.begenuin.com/uploads/thumbnails/6911dc6bf7a63683a81ba2c2_1762801576958.pngSnarketing PodcastJustin Johnson recounts his journey from Meta to MoonPay to Acorns — and how each stop taught him that creators now drive culture and commerce. Hear how names like The Rock, J.Lo, and Ashton Kutcher helped bridge celebrity influence with authentic creator energy to shift consumer perception and action.https://media.begenuin.com/temp_video/6911dc6bf7a63683a81ba2c2_1762801576958.mp42025-11-11T11:23:44.882Znohttps://www.snarketing.begenuin.com/video/live-from-the-ana-masters-of-marketing-tom2025-11-04https://media.begenuin.com/uploads/thumbnails/6909e719e15cee01916a7784_1762257457105.pngSnarketing PodcastLive from the ANA Masters of Marketing, Tom Morrissy, Chief Growth Officer at Noble People, shares how his agency built over 150 GPTs — and why 2025 marks the shift from “the year of GPT” to “the year of the agent.” In this fast-moving Snarketing Podcast highlight (interrupted, of course, by a passing bus), Morrissy explains how AI is transforming creative workflows, agency budgets, and client results. His advice for marketers: experiment fearlessly, find the right AI stack for your team, and embrace the evolution from tools to intelligent agents driving the next era of marketing innovation.https://media.begenuin.com/temp_video/6909e719e15cee01916a7784_1762257457105.mp42025-11-04T11:57:43.375Znohttps://www.snarketing.begenuin.com/video/in-this-candid-snarketing-podcast-highlight-from2025-11-04https://media.begenuin.com/uploads/thumbnails/6909e6e73a490b9801fb7914_1762257380406.pngSnarketing PodcastIn this candid Snarketing Podcast highlight from the ANA Masters of Marketing, Tom Morrissy, Chief Growth Officer at Noble People, recalls surreal encounters from his upcoming book Tales from Sales — including lunches with Harvey Weinstein and an Oscar night invite from Sean “Diddy” Combs. With honesty and humor, Morrissy reflects on fame, power, and perspective in an industry full of larger-than-life personalities. It’s a wild, unfiltered glimpse into the media world’s stranger moments — and the lessons learned about integrity, intuition, and knowing when to leave the party early.https://media.begenuin.com/temp_video/6909e6e73a490b9801fb7914_1762257380405.mp42025-11-04T11:56:25.492Znohttps://www.snarketing.begenuin.com/video/in-this-snarketing-podcast-highlight-from-the-ana2025-11-04https://media.begenuin.com/uploads/thumbnails/6909e6f500f38a10ce0dc750_1762257329423.pngSnarketing PodcastIn this Snarketing Podcast highlight from the ANA Masters of Marketing, Tom Morrissy, Chief Growth Officer at Noble People, shares the origin story behind his upcoming book Tales from Sales. From selling ad space for the Yorktown Penny Saver to pitching frozen food out of his car on Chicago’s South Side, Morrissy explains how decades of rejection built his resilience — and ultimately shaped his success in media and marketing. His advice? Be politely persistent, stay curious, and never take a “no” personally. A must-watch for anyone navigating the highs and lows of a creative career.https://media.begenuin.com/temp_video/6909e6f500f38a10ce0dc750_1762257329423.mp42025-11-04T11:55:38.376Znohttps://www.snarketing.begenuin.com/video/in-this-insightful-moment-from-the-snarketing2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff8458cbbc1edfb47dcf13_1761648754136.pngSnarketing PodcastIn this insightful moment from the Snarketing Podcast live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, reflects on her 12-year journey in out-of-home (OOH) advertising — and what’s kept her engaged, curious, and ahead of the curve. From early challenges of scale and digitization to reimagining OOH as a way to fund real-world experiences, Lucy shares how leadership in marketing today means staying adaptable, curious, and focused on creating real value, not just more noise.https://media.begenuin.com/temp_video/68ff8458cbbc1edfb47dcf13_1761648754136.mp42025-10-28T10:52:42.326Znohttps://www.snarketing.begenuin.com/video/in-this-highlight-from-the-snarketing-podcast2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff846e0dda0f29ccf01faa_1761648727858.pngSnarketing PodcastIn this highlight from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, explains the powerful strategy behind T-Mobile’s acquisition of Vistar. She breaks down how T-Mobile’s rich data assets are being integrated into out-of-home (OOH) and in-real-life media to deliver smarter targeting, better accountability, and measurable outcomes. With a “for marketers, by marketers” approach, Lucy shares how this partnership is redefining the future of data-driven advertising and omnichannel measurement.https://media.begenuin.com/temp_video/68ff846e0dda0f29ccf01faa_1761648727858.mp42025-10-28T10:52:13.262Znohttps://www.snarketing.begenuin.com/video/in-this-bold-clip-from-the-snarketing-podcast2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff82a91e01764da5d0baaf_1761648704882.pngSnarketing PodcastIn this bold clip from the Snarketing Podcast live at the ANA Masters of Marketing, Valerie Vespa and Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, call out the need for huge transformation across the advertising industry. They discuss how out-of-home (OOH) media must evolve faster, break out of its silo, and integrate with social platforms to truly compete for budgets and relevance. It’s time for OOH and social to share the same stage — and reshape the future of connected, in-real-life marketing.https://media.begenuin.com/temp_video/68ff82a91e01764da5d0baaf_1761648704882.mp42025-10-28T10:51:50.733Znohttps://www.snarketing.begenuin.com/video/in-this-forward-looking-clip-from-the-snarketing2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff82b307b0fdcdc44dca88_1761648682447.pngSnarketing PodcastIn this forward-looking clip from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, shares her predictions for the next wave of industry transformation. From AI reshaping search and creative workflows to out-of-home (OOH) and in-real-life media offering brands a way to rise above digital clutter, Lucy breaks down what’s next for marketers. Expect both reinvention and revolution as brands chase clarity, relevance, and attention in a noisy, AI-driven world. https://media.begenuin.com/temp_video/68ff82b307b0fdcdc44dca88_1761648682447.mp42025-10-28T10:51:28.236Znohttps://www.snarketing.begenuin.com/video/in-this-sharp-take-from-the-snarketing-podcast2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff84d8fb0aeac6d508313f_1761648662581.pngSnarketing PodcastIn this sharp take from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, explains how retailers are reclaiming control of their most valuable asset — data. As retail media networks grow, brands are moving away from third-party data sharing to protect their “gold,” forcing the industry to reinvent measurement models across every channel. Lucy breaks down how out-of-home (OOH) fits into this shift, and why deterministic data isn’t the holy grail it used to be.https://media.begenuin.com/temp_video/68ff84d8fb0aeac6d508313f_1761648662581.mp42025-10-28T10:51:10.243Znohttps://www.snarketing.begenuin.com/video/live-from-the-ana-masters-of-marketing-in-orlando2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff83127942d0f9d0305e19_1761648624216.pngSnarketing PodcastLive from the ANA Masters of Marketing in Orlando, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, shares her favorite moment from the conference — how General Motors is using AI to revolutionize both car manufacturing and creative production. What was once 40% AI-assisted is now 80%, proving that artificial intelligence is transforming not just how we build, but how we brand. Tune in for insights on applied AI, automation, and the evolving relationship between technology and creativity in modern marketing.https://media.begenuin.com/temp_video/68ff83127942d0f9d0305e19_1761648624216.mp42025-10-28T10:50:30.346Znohttps://www.snarketing.begenuin.com/video/in-this-powerful-segment-from-the-snarketing2025-10-28https://media.begenuin.com/uploads/thumbnails/68ff834262707da52829b086_1761648586833.pngSnarketing PodcastIn this powerful segment from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, explains why top brands like Netflix and Coca-Cola are investing directly in out-of-home (OOH) advertising — and in some cases, buying it outright. Lucy breaks down how programmatic OOH has evolved from a niche to a necessity, offering efficiency, precision, and ownership that other channels can’t. It’s not about cheaper media — it’s about smarter buying, better targeting, and total control.https://media.begenuin.com/temp_video/68ff834262707da52829b086_1761648586833.mp42025-10-28T10:49:54.942Znohttps://www.snarketing.begenuin.com/video/synergy-has-entered-the-chat-and-neala-brown-is2025-10-21https://media.begenuin.com/uploads/thumbnails/68f6c46abde7dbe35844fc16_1761044186923.pngSnarketing Podcast“Synergy” has entered the chat… and Neala Brown is ready to retire it. In this quick clip, the Teads SVP of Strategy & Operations calls out the corporate buzzword she apologizes for using, with Matt and Valerie adding their own offenders (“boil the ocean,” “the funnel is dead”). It’s a fun moment that tees up the episode’s bigger themes: moving beyond jargon to what actually drives results—attention as a measure of media quality, creative and format fit, CTV home screen opportunities, omnichannel video planning, KPI-based attention thresholds by vertical, and the balance of brand and performance. We also tackle how AI accelerates insight generation without replacing human judgment, plus what standardization might mean for innovation.https://media.begenuin.com/temp_video/68f6c46abde7dbe35844fc16_1761044186923.mp42025-10-21T10:56:33.254Znohttps://www.snarketing.begenuin.com/video/from-dublin-to-southie-neala-browns-accent-has2025-10-21https://media.begenuin.com/uploads/thumbnails/68f6c46af6399eaa2c170223_1761044121947.pngSnarketing PodcastFrom Dublin to Southie, Neala Brown’s accent has been on its own journey — and yes, it still resurfaces after a cocktail or two. In this fun, personal moment from the Snarketing Podcast, the Teads SVP of Strategy & Operations shares how growing up between Ireland, Boston, and the Midwest shaped her voice (and her love of Benihana). Matt and Valerie weigh in as Neala explains how she lost — and occasionally rediscovers — her Boston accent, proving that even the sharpest strategists have stories that make them wicked relatable.https://media.begenuin.com/temp_video/68f6c46af6399eaa2c170223_1761044121947.mp42025-10-21T10:55:32.285Znohttps://www.snarketing.begenuin.com/video/what-exactly-is-an-attention-threshold-and-why2025-10-21https://media.begenuin.com/uploads/thumbnails/68f6c4017ea968b168f4b4df_1761044070575.pngSnarketing PodcastWhat exactly is an attention threshold — and why does it matter to CMOs? In this clip, Teads’ SVP of Strategy & Operations, Neala Brown, breaks down how attention can be quantified, benchmarked, and correlated directly to brand KPIs like awareness, consideration, and purchase intent. She explains how Teads partnered with measurement leaders to identify baseline attention levels that trigger performance lift, helping marketers balance media quality, reach, and efficiency.https://media.begenuin.com/temp_video/68f6c4017ea968b168f4b4df_1761044070575.mp42025-10-21T10:54:37.234Znohttps://www.snarketing.begenuin.com/video/before-you-hit-play-on-your-next-show-youre2025-10-21https://media.begenuin.com/uploads/thumbnails/68f6c4018c35a3f038a51863_1761044002258.pngSnarketing PodcastBefore you hit play on your next show, you’re already giving advertisers gold. In this clip, Neala Brown, SVP of Strategy & Operations at Teads, reveals why CTV home screens deliver unmatched attention and viewability — outperforming other video environments worldwide. She explains how Teads’ research shows that the decision-making moment on the home screen is one of the most engaged spaces in media today, and how understanding that attention helps brands design better ad experiences and smarter omnichannel video strategies.https://media.begenuin.com/temp_video/68f6c4018c35a3f038a51863_1761044002258.mp42025-10-21T10:53:28.39Znohttps://www.snarketing.begenuin.com/video/teads-latest-study-on-ctv-advertising-revealed-a2025-10-21https://media.begenuin.com/uploads/thumbnails/68f6c40138834ce426d5d80e_1761043884893.pngSnarketing PodcastTeads’ latest study on CTV advertising revealed a surprising finding — viewers aren’t just watching screens; they’re actually paying attention to the ads. Neala Brown, SVP of Strategy & Operations at Teads, breaks down why CTV home screen placements outperform streaming by 20% in both viewability and attention. In this highlight, she explains how “eyes on screen” metrics reshape how brands measure media quality, optimize creative, and design omnichannel video strategies. The full episode dives deeper into how attention links to outcomes, creative formats that drive engagement, and why brands must balance innovation, standardization, and efficiency in the age of AI-powered insights.https://media.begenuin.com/temp_video/68f6c40138834ce426d5d80e_1761043884893.mp42025-10-21T10:51:29.946Znohttps://www.snarketing.begenuin.com/video/feeling-overwhelmed-by-metrics-youre-not-alone-in2025-12-30https://media.begenuin.com/uploads/thumbnails/68f6c40165591d210100f0f3_1761043805778.pngSnarketing PodcastFeeling overwhelmed by metrics? You’re not alone. In this clip, Teads’ SVP of Strategy & Operations, Neala Brown, shares how marketers can cut through data overload by focusing on the story behind the numbers — connecting viewability, attention, efficiency, and outcomes to understand what’s really driving performance. She explains why looking only at end results misses critical insights into what’s working (and what’s not) across the funnel — and how to use measurement as a tool for smarter media planning, buying, and optimization.https://media.begenuin.com/temp_video/68f6c40165591d210100f0f3_1761043805778.mp42025-12-30T12:34:03.497Znohttps://www.snarketing.begenuin.com/video/the-numbers-dont-lie-95-of-marketers-say-video-is2025-10-21https://media.begenuin.com/uploads/thumbnails/68f6c933e468b4cfbaf36356_1761043752783.pngSnarketing PodcastThe numbers don’t lie — 95% of marketers say video is now essential to their media mix, and most plan to keep increasing spend. In this highlight, Neala Brown, SVP of Strategy & Operations at Teads, unpacks why video continues to dominate and how new formats — from shoppable to engagement-based — are changing the game for brand storytelling and performance. She explains where marketers are putting their dollars, what’s driving the surge in video investment, and how emerging channels like CTV and short-form video connect awareness to measurable outcomes.https://media.begenuin.com/temp_video/68f6c933e468b4cfbaf36356_1761043752783.mp42025-10-21T10:49:17.357Znohttps://www.snarketing.begenuin.com/video/brian-monahan-svp-at-albertsons-media-collective-5sct2025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36f3a295a04fd8ad9883_1759404780558.pngSnarketing PodcastBrian Monahan, SVP at Albertsons Media Collective, explains what it really means to “drive growth collectively.” Unlike retailers who keep media as a side business, Albertsons has integrated retail media into the core of its operations—aligning advertisers, merchants, and customers in one growth flywheel. Brian shares why this model works and how collective growth shows up in practice: - Strategic alignment between advertising and retail operations - Programs designed to bring shoppers into stores, down aisles, and into baskets - A flywheel where what’s good for advertisers is also good for the core business - How Albertsons lives up to its name: The Media Collectivehttps://media.begenuin.com/temp_video/68dc36f3a295a04fd8ad9883_1759404780558.mp42025-10-02T11:33:07.889Znohttps://www.snarketing.begenuin.com/video/brian-monahan-svp-at-albertsons-media-collective-eqw52025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36f54633c31c1d952a61_1759404747374.pngSnarketing PodcastBrian Monahan, SVP at Albertsons Media Collective, explains how Albertsons sets itself apart from discount retailers by focusing on high-value customers with strong lifetime value. Albertsons’ mission is to build customers for life, and that commitment extends to how it works with advertising partners. Brian outlines key approaches, including: - Delivering premium audiences that drive higher LTV for advertisers - Sharing conversion data through clean rooms for transparent measurement - Encouraging partners to bring their intelligence and insights onto Albertsons’ platform - Collaborating to identify the best opportunities for mutual business growthhttps://media.begenuin.com/temp_video/68dc36f54633c31c1d952a61_1759404747374.mp42025-10-02T11:32:34.135Znohttps://www.snarketing.begenuin.com/video/brian-monahan-svp-at-albertsons-media-collective-45vj2025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36f63e28153274bbe105_1759404708768.pngSnarketing PodcastBrian Monahan, SVP at Albertsons Media Collective, explains why retail media is still in its earliest stages, and why the future goes far beyond sponsored products and display ads. Unlike other platforms that thrive on clickbait and rage-driven engagement, retail media is built on alignment: retailers, advertisers, and customers all share the same goal—growth. Brian shares examples of what’s possible when you think bigger, including: - Gamified scavenger hunts that use loyalty points as currency - Shoppable recipes that map out your in-store shopping trip - E-commerce “Drive Up & Go” moments that can be activated with partners - New ways to add value at every step of the customer journeyhttps://media.begenuin.com/temp_video/68dc36f63e28153274bbe105_1759404708768.mp42025-10-02T11:31:56.894Znohttps://www.snarketing.begenuin.com/video/brian-monahan-svp-at-albertsons-media-collective-au312025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36fb3cf4648ca8a8ebf8_1759404672740.pngSnarketing PodcastBrian Monahan, SVP at Albertsons Media Collective, explains how retail media networks were born at Walmart nearly a decade ago. By linking in-store purchase data with online IDs, Walmart unlocked a billion-dollar business that has since grown into $4–5 Billion, and revealed why media is now existential to retail. https://media.begenuin.com/temp_video/68dc36fb3cf4648ca8a8ebf8_1759404672740.mp42025-10-02T11:31:19.023Znohttps://www.snarketing.begenuin.com/video/brian-monahan-svp-at-albertsons-media-collective-py742025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36fe58bf0dff40d08968_1759404647841.pngSnarketing PodcastBrian Monahan, SVP at Albertsons Media Collective, challenges the hype around retail media. He argues that programmatic advertising and targeting are important—but overhyped. What’s underhyped? New shopping experiences that provide real utility to customers. Brian shares how Albertsons thinks beyond ads and toward sponsored media that helps shoppers make decisions in the moment. Examples include: - Gamified scavenger hunts that turn shopping into discovery - Useful tools that guide customers through the store and across categories - Experiences that blend loyalty, content, and convenience into the path to purchase https://media.begenuin.com/temp_video/68dc36fe58bf0dff40d08968_1759404647841.mp42025-10-02T11:30:54.433Znohttps://www.snarketing.begenuin.com/video/in-this-clip-from-the-snarketing-podcast-brian2025-10-02https://media.begenuin.com/uploads/thumbnails/68dc3705fdc84c16a9a393ef_1759404629485.pngSnarketing PodcastIn this clip from The Snarketing Podcast, Brian Monahan, SVP at Albertsons Media Collective, reflects on how his years in advertising agencies shaped his approach to retail media today. Agencies taught him the discipline of being relentlessly customer-centric—starting with consumer insights, then finding creative ways to intersect with their lives. That training now helps him lead Albertsons with a sharper focus on the weekly relationship between grocer and shopper.https://media.begenuin.com/temp_video/68dc3705fdc84c16a9a393ef_1759404629485.mp42025-10-02T11:30:35.048Znohttps://www.snarketing.begenuin.com/video/brian-monahan-svp-at-albertsons-media-collective2025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36f71b435f849f4821f2_1759404541315.pngSnarketing PodcastBrian Monahan, SVP at Albertsons Media Collective, makes a candid admission: retailers are not good at making content. If you want proof, he says—just look at a grocery circular. But content and creative are what make the retail media ecosystem run, and Brian argues that the future depends on doing it better. That means: - Partnering with advertisers and agencies to innovate content formats - Leveraging creators to bring authenticity and storytelling into retail media - Finding ways for the creator economy and retail media revolution—two “runaway freight trains”—to finally intersecthttps://media.begenuin.com/temp_video/68dc36f71b435f849f4821f2_1759404541315.mp42025-10-02T11:29:07.705Znohttps://www.snarketing.begenuin.com/video/flowers-for-the-floral-department-forget-the-data2025-10-02https://media.begenuin.com/uploads/thumbnails/68dc36405cb93996c3721b71_1759404511271.pngSnarketing PodcastFlowers for the Floral Department! Forget the data for a second… want to know Albertsons’ sneaky superpower? 🌸 Brian Monahan, SVP at Albertsons Media Collective, lets listeners in on one of Albertsons’ best-kept secrets: its floral department. Beyond groceries, Albertsons offers top-quality, locally sourced flowers at unbeatable prices—with fast home delivery in as little as three hours across 23 states. Whether it’s a last-minute gift, a celebration, or just brightening someone’s day, the floral team delivers both value and convenience.https://media.begenuin.com/temp_video/68dc36405cb93996c3721b71_1759404511271.mp42025-10-02T11:28:36.565Znohttps://www.snarketing.begenuin.com/video/could-faking-typos-actually-make-your-brand-feel2025-09-23https://media.begenuin.com/uploads/thumbnails/68d3146ee4a047000c339bee_1758666172172.pngSnarketing Podcast Could faking typos actually make your brand feel more authentic? In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains why small mistakes can signal humanity in a world flooded with polished, AI-generated content. The conversation takes a snarky turn—from George Costanza–style “inauthentic authenticity” to why PR strategies need to evolve. With trades locked behind paywalls and Google indexing less, Lauren makes the case for building real content and blog strategies that AI (and audiences) can actually find. Authenticity, errors, and SEO? Yep, it’s all connected.https://media.begenuin.com/temp_video/68d3146ee4a047000c339bee_1758666172172.mp42025-09-23T22:22:59.45Znohttps://www.snarketing.begenuin.com/video/what-exactly-is-bad-b-2-b-marketing-and-how-do2025-09-23https://media.begenuin.com/uploads/thumbnails/68d31473771afa6de1283cd3_1758666093416.pngSnarketing PodcastWhat exactly is “bad” B2B marketing, and how do you spot it before it drags your brand down? In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), breaks down the biggest mistakes she sees companies making: buzzword-heavy messaging, tactic overload without strategy, and forgetting the most important piece—the audience. Lauren explains why so much B2B marketing feels interchangeable, how box-checking leads to wasted effort, and why caring about what your audience actually values is the foundation of any effective campaign. If you’ve ever wondered why your marketing feels busy but not impactful, this one’s for you.https://media.begenuin.com/temp_video/68d31473771afa6de1283cd3_1758666093416.mp42025-09-23T22:21:40.821Znohttps://www.snarketing.begenuin.com/video/b-2-b-marketing-has-never-been-tougher-brands-are2025-09-23https://media.begenuin.com/uploads/thumbnails/68d3150227e8ff613211eb3c_1758666038139.pngSnarketing PodcastB2B marketing has never been tougher. Brands are finding it harder to cut through the noise as audiences tune out stale tactics like webinars, white papers, and AI-generated content that all sounds the same. In this clip, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains why traditional brand-building is fading and why people—not corporate logos—are now the real differentiator. Lauren shares what’s actually working today: building around authentic personalities, empowering sales and marketing teams to engage directly, and staying agile enough to test, learn, and adapt fast. If your marketing feels stuck in the past, this conversation will help you rethink how to connect with audiences in 2025 and beyond.https://media.begenuin.com/temp_video/68d3150227e8ff613211eb3c_1758666038139.mp42025-09-23T22:20:44.053Znohttps://www.snarketing.begenuin.com/video/is-it-ever-too-late-to-make-a-career-change-in2025-09-23https://media.begenuin.com/uploads/thumbnails/68d3134a70a4bc2cf7325c55_1758665977803.pngSnarketing PodcastIs it ever too late to make a career change? In this candid clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), reflects on hitting 40 and wondering what the next 20 years could hold. Spoiler: it doesn’t have to be more of the same. With nods to Julia Child, Sam Walton, and the idea that reinvention can happen at any age, Lauren, Valerie, and Matt bring humor and honesty to a very real topic. Whether you’re mid-career and restless, or simply wondering “what’s next,” this conversation reminds us it’s never too late to pivot.https://media.begenuin.com/temp_video/68d3134a70a4bc2cf7325c55_1758665977803.mp42025-09-23T22:19:43.377Znohttps://www.snarketing.begenuin.com/video/what-if-your-executives-were-your-brands2025-09-23https://media.begenuin.com/uploads/thumbnails/68d31381438b5c556be7cc5f_1758665935771.pngSnarketing PodcastWhat if your executives were your brand’s strongest marketing asset? In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains how she helps leaders find their authentic voice—and why AI can actually make thought leadership more personal, not less. Lauren shares her framework for combining an executive’s unique perspective with industry relevance, using AI to spark ideas while keeping content rooted in real human stories. The result? Executives who can confidently tell their own stories, elevate their company, and connect with audiences on a deeper level.https://media.begenuin.com/temp_video/68d31381438b5c556be7cc5f_1758665935771.mp42025-09-23T22:19:00.474Znohttps://www.snarketing.begenuin.com/video/think-everyones-seen-your-press-release-or-social2025-09-23https://media.begenuin.com/uploads/thumbnails/68d3131a715a0b100147eff1_1758665882491.pngSnarketing PodcastThink everyone’s seen your press release or social post? Think again. In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains why content repackaging is the secret weapon of effective B2B marketing. Lauren shares how to uncover the unique “nugget of truth” in your message, then repeat it in 7 formats across 7 channels—again and again—so it finally breaks through the noise. It’s not redundancy; it’s smart strategy. If you’ve struggled with visibility or impact, this is your reminder that consistency wins.https://media.begenuin.com/temp_video/68d3131a715a0b100147eff1_1758665882491.mp42025-09-23T22:18:09.093Znohttps://www.snarketing.begenuin.com/video/discover-how-the-evolution-of-e-commerce-since2025-07-25https://media.begenuin.com/uploads/thumbnails/686d1701c61f4a17b9885ab9_1751979862820.pngSnarketing PodcastIs retail media delivering, or just delivering hype? In this moment from the Snarketing x Unlocked crossover episode, Elizabeth Donovan (SVP, Acxiom Kinesso IPG) and Austin Leonard (SVP, Epsilon Retail Media) tackle the million-dollar question: Is it working? Spoiler: It is. But not for the reasons the ad tech crowd might expect. From seamless omnichannel experiences to smarter transactions and returning customers, retail and commerce media are quietly funding the digital convenience we all now take for granted. As Elizabeth puts it, “If I’m solving for my customer and they’re coming back again—it is working.”https://media.begenuin.com/temp_video/686d1701c61f4a17b9885ab9_1751979862820.mp42025-07-25T14:38:23.041Znohttps://www.snarketing.begenuin.com/video/explore-the-transformative-shift-in-retail-and2025-07-25https://media.begenuin.com/uploads/thumbnails/686d1583179ec875f75b0a65_1751979687116.pngSnarketing PodcastRetail and commerce media are growing up—and Matt Wurst has a new name for the next phase: community media networks. In this forward-looking clip from the Snarketing x Unlocked crossover, Matt shares his vision for where the industry is headed, moving past the tired “audience extension” model into something more sticky, social, and consumer-driven. Forget just pushing ads. The future is about audience intention—meeting real people where they actually are, with video, social proof, and connected experiences that don’t just convert, but build community.https://media.begenuin.com/temp_video/686d1583179ec875f75b0a65_1751979687116.mp42025-07-25T14:39:31.912Znohttps://www.snarketing.begenuin.com/video/dive-into-the-captivating-world-of-marketing-with2025-07-25https://media.begenuin.com/uploads/thumbnails/686d15b9b4bcfe9fcf5e5202_1751979687116.pngSnarketing PodcastIt’s a crossover and a reckoning. Welcome to the Snarketing x Unlocked podcast extravaganza, where AI gets a seat at the table—uninvited but fully heard. In this highlight, Austin Leonard (SVP at Epsilon Retail Media) shares what ChatGPT had to say about the state of marketing: “It’s two podcasts. Four marketers. One big reckoning on where the industry’s headed—and what it’s doing to the people building it.” Let that cook. Joined by Elizabeth Donovan (SVP, Global Head of Commerce & Retail Media Networks at Acxiom Kinesso IPG) and co-hosts Matt Wurst and Valerie Vespa, this moment sets the tone for the entire crossover: AI, marketing BS, sharp wit, and existential dread—just the way we like it.https://media.begenuin.com/temp_video/686d15b9b4bcfe9fcf5e5202_1751979687116.mp42025-07-25T14:41:44.002Znohttps://www.snarketing.begenuin.com/video/unlock-the-secrets-of-retail-and-commerce-media2025-07-25https://media.begenuin.com/uploads/thumbnails/686d13f527d166568efaa626_1751979193160.pngSnarketing PodcastEveryone thinks they know the difference between retail media and commerce media… until they have to explain it. Thankfully, Elizabeth Donovan, SVP, Global Head of Commerce & Retail Media Networks at Acxiom Kinesso IPG, has been breaking it down since 2022 and sets the record straight in this crossover episode of the Snarketing and Unlocked podcasts. Co-hosts Matt Wurst and Valerie Vespa tee up the question that's on every marketer’s mind: What actually separates retail media networks (Target, Ulta, etc.) from the broader universe of commerce media (think finance, travel, and beyond)? Elizabeth delivers the clearest explanation you’ll find this side of AdExchanger.https://media.begenuin.com/temp_video/686d13f527d166568efaa626_1751979193160.mp42025-07-25T14:43:34.657Znohttps://www.snarketing.begenuin.com/video/discover-how-the-dynamic-world-of-advertising-and2025-07-25https://media.begenuin.com/uploads/thumbnails/686d123949fc79aef645e075_1751979193160.pngSnarketing PodcastTurns out, everyone wants a seat at the mic—and the future of advertising is looking surprisingly optimistic. In this clip, Elizabeth Donovan (SVP, Global Head of Commerce & Retail Media Networks at Acxiom Kinesso IPG) reflects on the unexpected momentum behind the Unlocked podcast and the larger marketing + tech industry. From guest demand to listener engagement, Elizabeth sees a clear signal: the advertising and tech ecosystem is not just alive—it’s thriving. And as the space evolves, so do the opportunities—for career-changers, grads, and the AI-curious.https://media.begenuin.com/temp_video/686d123949fc79aef645e075_1751979193160.mp42025-07-25T14:44:32.397Znohttps://www.snarketing.begenuin.com/video/explore-the-transformative-landscape-of-retail2025-07-25https://media.begenuin.com/uploads/thumbnails/686d126feb20945e2f32a738_1751979193160.pngSnarketing PodcastEveryone wants the shiny AI stuff—until it's time to build the foundation. In this brutally honest clip, Austin Leonard (SVP, Epsilon Retail Media) calls out a key truth about retail and commerce media: most networks are still stuck in the slow lane when it comes to campaign measurement and optimization. While the industry dreams of real-time, AI-powered magic, the current reality looks more like: run campaign → wait 6–8 weeks → manually review report → then adjust. Not exactly cutting-edge. Austin breaks down why foundational tech stack steps—like clean data, real reporting, and reliable infrastructure—can’t be skipped if you want to scale anything meaningful.https://media.begenuin.com/temp_video/686d126feb20945e2f32a738_1751979193160.mp42025-07-25T14:44:56.065Znohttps://www.snarketing.begenuin.com/video/discover-how-ai-transforms-entry-level-jobs-into2025-07-25https://media.begenuin.com/uploads/thumbnails/686d1434a4d280a5a61d1eb4_1751979173519.pngSnarketing PodcastIs AI coming for your job—or finally freeing you up to think? In this snippet from the Snarketing x Unlocked podcast crossover, Austin Leonard (SVP, Epsilon Retail Media), Elizabeth Donovan (SVP, Acxiom Kinesso IPG), and co-host Valerie Vespa dig into how AI is reshaping the workplace—not by replacing entry-level roles, but by making them more human. Forget Excel macros. Think strategy, creativity, and actually using your brain. Elizabeth issues a not-so-gentle PSA to the industry: “Practice in the tools. If you don’t, you’re going to get lost.”https://media.begenuin.com/temp_video/686d1434a4d280a5a61d1eb4_1751979173519.mp42025-07-25T14:46:03.753Znohttps://www.snarketing.begenuin.com/video/join-us-for-a-light-hearted-yet-profound2025-09-11https://media.begenuin.com/uploads/thumbnails/685aac832b65382107c19d94_1751976992315.pngSnarketing PodcastJoin us for a light-hearted yet profound discussion on the age-old dilemma: Which came first, the chicken or the egg? With quirky insights from Arthur and Frank, this episode adds a playful twist to a classic question, sparking curiosity and laughter!https://media.begenuin.com/temp_video/685aac832b65382107c19d94_1751976992315.mp42025-09-11T11:18:17.258Znohttps://www.snarketing.begenuin.com/video/explore-the-fascinating-journey-of-food-from-farm2025-09-11https://media.begenuin.com/uploads/thumbnails/685a986cb5e0f4754ff179d4_1750767999703.pngSnarketing PodcastNot all chicken is created (or raised) equally. In this meaty Snarketing Podcast clip, Jody Hallman shares how Perdue Farms is bringing radical transparency to your plate. Forget mystery meat — Jody explains how Perdue can trace your dinner all the way back to the farmer who raised the chicken and the one who grew the chicken’s feed. If your store-brand poultry can’t do that, you might want to rethink what’s in your cart. 🎙 Featuring: Jody Hallman, VP of Integrated Marketing at Perdue Farms 🥩 Hosted by Matt Wurst (with Valerie Vespa spiritually present)https://media.begenuin.com/temp_video/685a986cb5e0f4754ff179d4_1750767999703.mp42025-09-11T11:18:55.528Znohttps://www.snarketing.begenuin.com/video/discover-how-purdue-farms-is-revolutionizing-its2025-08-20https://media.begenuin.com/uploads/thumbnails/685a93b9828ba92b1f7d795d_1750767984773.pngSnarketing PodcastWhy did this year mark Jody Hallman’s first trip to Cannes Lions? Perdue Farms' VP of Integrated Marketing breaks down the brand's advertising legacy — from Frank Perdue’s pioneering days of putting a face on poultry to today’s push toward next-gen storytelling. In this Snarketing Podcast highlight, recorded live from Stagwell’s Sport Beach, Jody chats with co-host Matt Wurst about why the time was finally right for Perdue to make a splash at Cannes, and how the brand is evolving to meet a more curious, brand-conscious consumer. 🎙 Co-hosted by Matt Wurst (flying solo while Valerie Vespa roams the Croisette). 🐔 Featuring: Jody Hallman, VP of Integrated Marketing at Perdue Farms. 👉 Watch the full episode for more insights on legacy, innovation, and the future of farm-fueled branding.https://media.begenuin.com/temp_video/685a93b9828ba92b1f7d795d_1750767984773.mp42025-08-20T23:35:12.43596Znohttps://www.snarketing.begenuin.com/video/join-a-fascinating-journey-into-the-production-of2025-08-20https://media.begenuin.com/uploads/thumbnails/685a9409165f3e9c5be66fd2_1750767984773.pngSnarketing PodcastWhat do chicken nuggets have to do with career growth and consumer insight? Everything, according to Jody Hallman. In this tasty Snarketing Podcast clip, the VP of Integrated Marketing at Perdue Farms shares how her role started with frozen, fully cooked products (yes, including the iconic dino nuggets) — but quickly expanded as she dug into the vertically integrated magic behind the brand. From questioning portion sizes to uncovering deeper stories in poultry production, Jody explains how understanding the why behind the nugget helped her shape Perdue’s broader marketing strategy. Spoiler: it’s not just about chicken, it’s about connection. 🎙 Hosted by Matt Wurst (with Valerie Vespa MIA in Cannes). 🐔 Guest: Jody Hallman, Perdue Farms' VP of Integrated Marketing. 🍗 Come for the nuggets, stay for the marketing evolution.https://media.begenuin.com/temp_video/685a9409165f3e9c5be66fd2_1750767984773.mp42025-08-20T23:35:12.43596Znohttps://www.snarketing.begenuin.com/video/dive-into-the-age-old-debate-of-what-came-first2025-08-20https://media.begenuin.com/uploads/thumbnails/685a95acf031910109ece785_1750767984773.pngSnarketing PodcastThe age-old debate ends here. Jody Hallman finally cracks the case — and surprise, it’s all in the Perdue family history. In this closing moment of the Snarketing Podcast from Cannes, Matt Wurst asks the hardest question in poultry (and podcast) history: What came first, the chicken or the egg? Jody’s answer is 100% factual, 100% Perdue, and 100% no yolk. 🎙 Guest: Jody Hallman, VP of Integrated Marketing at Perdue Farms 🥚 Host: Matt Wurst (who dared to ask)https://media.begenuin.com/temp_video/685a95acf031910109ece785_1750767984773.mp42025-08-20T23:35:12.43596Znohttps://www.snarketing.begenuin.com/video/discover-how-audio-shapes-the-way-gen-z-interacts2025-08-20https://media.begenuin.com/uploads/thumbnails/685a966e1ee3fd8d7fc21f47_1750767981359.pngSnarketing PodcastIn a world where Gen Z is always plugged in, Perdue Farms is tuning into a new channel — literally. Jody Hallman, VP of Integrated Marketing, breaks down why audio is the next big frontier for brand engagement. From AirPods in ears to sonic logos in ads, this clip explores how Perdue is harnessing sound to connect with the next generation of consumers. Hear why audio isn’t just background noise — it’s becoming your brand’s new identity. 🎙 Featuring: Jody Hallman, VP of Integrated Marketing at Perdue Farms 🎧 Hosted by Matt Wurst (solo in Cannes while Valerie Vespa roams free)https://media.begenuin.com/temp_video/685a966e1ee3fd8d7fc21f47_1750767981359.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/dive-into-the-intriguing-world-of-ai-and2025-08-20https://media.begenuin.com/uploads/thumbnails/6848a1b862163ebd6aa663c3_1749636795017.pngSnarketing PodcastNot all podcast ads are created equal—and not all of them are human either. In this highlight from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, explains why host-read ads are still sacred ground in a world increasingly saturated with AI-generated content. While AI might speed up some audio production, it hasn’t cracked the code on authenticity. Host-read ads are a craft, not a commodity—more influencer marketing than media buy. Jordan shares how the magic happens when hosts are empowered to tell a brand’s story in their own voice (not a cloned one from 11 Labs). Oh, and yes—some hosts do go rogue and use AI to save time. Jordan spills on what happens when your favorite podcaster fakes it. 🎙 Featuring real-life humans Matt Wurst and Valerie Vespa. 🤖 (No offense to Al, our resident AI announcer.) Watch the full episode for more on audio authenticity, AI tools, and influencer-brand partnerships.https://media.begenuin.com/temp_video/6848a1b862163ebd6aa663c3_1749636795017.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/join-us-on-a-nostalgic-journey-as-a-high-school2025-08-20https://media.begenuin.com/uploads/thumbnails/6848a3132b85201f4bffb2c2_1749636795017.pngSnarketing PodcastBefore Jordan Fox was the CEO of Ad Results Media, he was just a bold high schooler with a Latin award, a stack of résumés, and absolutely no Hollywood connections. In this hilarious and inspiring story from Episode 46 of the Snarketing Podcast, Jordan shares how he hustled his way onto a movie set—by cold-calling MGM and showing up at a production lot uninvited. Forget networking events and internships—this is guerilla ambition at its finest. From 411 calls to paper résumés filled with AP scores, Jordan’s teenage grit turned into his first job in the film industry and kicked off a career that would eventually lead to the C-suite.https://media.begenuin.com/temp_video/6848a3132b85201f4bffb2c2_1749636795017.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/dive-into-a-playful-chat-revealing-unexpected2025-08-20https://media.begenuin.com/uploads/thumbnails/6848a2eac27f739eb0720744_1749636795017.pngSnarketing PodcastIs it getting warm in here or is that just the podcast chemistry? In this laugh-out-loud moment from Episode 46 of the Snarketing Podcast, Valerie Vespa calls out co-host Matt Wurst for going full bromance on guest Jordan Fox, CEO of Ad Results Media. What starts as a “lightning round” quickly turns into a heartfelt lovefest—complete with flattery, mutual admiration, and Valerie expertly bringing the awkward. The result? Peak Snarketing banter and undeniable podcast magic. If you ever wondered what happens when a CEO, a strategist, and a snarky host walk into a mic... this is it.https://media.begenuin.com/temp_video/6848a2eac27f739eb0720744_1749636795017.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/discover-the-dramatic-shift-in-podcast2025-06-11https://media.begenuin.com/uploads/thumbnails/6848a1840f200951b183fa61_1749636763135.pngSnarketing PodcastThe podcasting landscape isn’t just evolving. It’s transforming. In this highlight from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, breaks down one of the most explosive shifts in the audio space: the migration of podcast consumption from traditional audio platforms to YouTube. In just two years, YouTube has jumped from 15% to 31% of podcast consumption, especially among Gen Z and Gen Alpha audiences. And here’s the kicker—they don’t even call them podcasts anymore. They’re just “shows.” The line between creator and podcaster is officially blurred, and the industry needs to catch up. Jordan explains why brands and marketers must think in terms of audio-first creators—not just podcasters—and what this shift means for discoverability, content strategy, and cross-platform presence.https://media.begenuin.com/temp_video/6848a1840f200951b183fa61_1749636763135.mp42025-06-11T10:23:09.092Znohttps://www.snarketing.begenuin.com/video/explore-the-fascinating-shift-between2025-08-20https://media.begenuin.com/uploads/thumbnails/6848a0134c4dd7316f03c29f_1749636763135.pngSnarketing PodcastThe agency world is a swinging pendulum—one year it's in-house, the next it's outsourced. In this clip from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, breaks down why audio and podcast marketing are firmly in their “specialist era.” As audio grows and matures, Jordan explains why the strategic and executional edge still lives with niche agencies like ARM—not the massive Holdcos still trying to catch up. Drawing parallels to the rise of influencer marketing, Jordan predicts what's next: consolidation, acquisitions, and a rush by big agencies to buy what they can't build. Right now, though? The juice is in the specialty. And ARM is sipping it.https://media.begenuin.com/temp_video/6848a0134c4dd7316f03c29f_1749636763135.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/discover-the-hidden-potential-of-audio2025-08-20https://media.begenuin.com/uploads/thumbnails/6848a03235ea42d9af091efa_1749636763135.pngSnarketing PodcastThink radio is dead? Think again. In this highlight from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, makes the case for why radio—and strategic audio buys—should still be a core part of your media plan. Jordan and co-host Valerie Vespa dig into the underrated power of radio and streaming audio (like ad-supported Spotify and iHeart), especially when it comes to national reach, lower CPMs, and surprising performance lifts across other channels like CTV. That’s right—audio isn’t just pulling its own weight, it’s quietly making the rest of your media smarter, stronger, and cheaper. If you thought radio was a “melting ice cube,” Jordan’s here to remind you: it’s a $10 billion one, and it’s still very hot.https://media.begenuin.com/temp_video/6848a03235ea42d9af091efa_1749636763135.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/discover-the-secrets-to-gaining-a-competitive2025-08-20https://media.begenuin.com/uploads/thumbnails/68489ea0c0cfb37d15d4a15a_1749636734769.pngSnarketing PodcastSure, your media agency can get you on Joe Rogan or Call Her Daddy—but can they do it right? In this clip from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media (ARM), explains why ARM’s leadership in the audio space gives brands a serious edge: better strategy, smarter execution, and—yep—better pricing. While traditional media agencies might take a “check the box” approach, ARM brings depth, experience, and data-driven insights to every deal. That means clients don’t just show up—they show up smarter, faster, and more cost-effectively. Learn how ARM’s scale, relationships, and decade-plus of specialized knowledge give brands an unfair advantage in podcast advertising and audio creator partnerships.https://media.begenuin.com/temp_video/68489ea0c0cfb37d15d4a15a_1749636734769.mp42025-08-20T23:36:30.381968Znohttps://www.snarketing.begenuin.com/video/discover-the-magic-of-serendipity-at-cannes-this2025-08-20https://media.begenuin.com/uploads/thumbnails/68489ec243c0f64fbc35c221_1749636734769.pngSnarketing PodcastCannes might be packed with meetings and pre-planned networking, but according to Jordan Fox, CEO of Ad Results Media (aka ARM), the real game-changers are the unscripted, serendipitous encounters. In this highlight from Episode 46 of the Snarketing Podcast, Jordan shares why those “oh my gosh” moments—the accidental run-ins and spontaneous intros—are often the most powerful catalysts for business growth, partnerships, and unexpected opportunities. Forget the table-stakes agenda. The magic at Cannes is in the randomness, and Jordan makes a strong case for embracing it.https://media.begenuin.com/temp_video/68489ec243c0f64fbc35c221_1749636734769.mp42025-08-20T23:19:31.149624Znohttps://www.snarketing.begenuin.com/video/brandformance-please-dont-make-that-a-thing-in2025-05-31https://media.begenuin.com/uploads/thumbnails/683a703f37931c320f22faab_1748693236449.pngSnarketing PodcastBrandformance? Please don’t make that a thing. In this no-nonsense clip from Episode 45 of the Snarketing Podcast, Jessica Blumberg, co-founder of Hunterblu, takes a stand against marketing’s latest Frankenword—“brandformance.” While she’s no stranger to a good portmanteau, Jessica makes it clear that mashing brand and performance together doesn't magically solve marketing’s biggest balancing act. Instead, she lays out how Hunterblu helps brands navigate the nuance: embracing strategy-led media planning that blends long-term brand building with short-term performance—without becoming a Google-and-Meta-only shop. Hosted by Matt Wurst and Valerie Vespa, this segment also explores: – Why “performance-only” agencies aren't the answer – The right way to balance brand awareness and KPIs – What real strategic media planning looks like in 2025https://media.begenuin.com/temp_video/683a703f37931c320f22faab_1748693236449.mp42025-05-31T12:07:22.349Znohttps://www.snarketing.begenuin.com/video/mid-sized-brand-with-a-20-m-media-budget2025-05-31https://media.begenuin.com/uploads/thumbnails/683a7172dc912267c73f5e29_1748693197892.pngSnarketing PodcastMid-sized brand with a $20M media budget? Congrats—you’re basically invisible to a holding company. In this fiery clip from Episode 45 of the Snarketing Podcast, Hunterblu co-founder Jessica Blumberg explains why indie media agencies are perfectly positioned to serve mid-sized brands that get lost in the holding company machine. From better strategy to actual attention, Jessica makes the case for why boutique beats behemoth when it comes to service, agility, and results. Hosted by Matt Wurst and Valerie Vespa, this segment covers: – How holding companies treat $10–$20M brands like an afterthought – Why indie agencies are built to serve real client needs, not just big fish – The growing gap in media service—and who’s actually filling ithttps://media.begenuin.com/temp_video/683a7172dc912267c73f5e29_1748693197892.mp42025-05-31T12:06:42.712Znohttps://www.snarketing.begenuin.com/video/if-your-media-team-is-using-ai-to-write-strategy2025-05-31https://media.begenuin.com/uploads/thumbnails/683a71b1cf7e7892105997a5_1748693159445.pngSnarketing PodcastIf your media team is using AI to write strategy decks, you’re doing it wrong. In this sharp clip from Episode 45 of the Snarketing Podcast, Hunterblu co-founder Jessica Blumberg lays out her pragmatic POV on AI: it’s here to automate the grunt work—not replace your brain. From data ingestion to reporting and optimizations, Jessica explains how AI frees up time so her team can focus on what actually matters: strategic, human-led thinking. Hosted by Matt Wurst and Valerie Vespa, this conversation covers: – Why AI belongs in your Google Sheets, not your strategy sessions – The difference between acceleration and automation – Teaching junior talent to check AI before they trust ithttps://media.begenuin.com/temp_video/683a71b1cf7e7892105997a5_1748693159445.mp42025-05-31T12:06:04.487Znohttps://www.snarketing.begenuin.com/video/forget-spreadsheets-and-stressjessica-blumberg2025-05-31https://media.begenuin.com/uploads/thumbnails/683a740356ce9458d3adb572_1748693120410.pngSnarketing PodcastForget spreadsheets and stress—Jessica Blumberg wants you to remember why media planning used to be fun. Actually, scratch that—she never forgot. In this energetic snippet from Episode 45 of the Snarketing Podcast, Jessica, co-founder of Hunterblu, unapologetically gushes about her deep-rooted love for media planning. For her and her co-founder David, media isn't just a job—it’s a lifelong obsession. From spotting creative opportunities to turning data into strategy, Jessica explains why media planning is the perfect mix of logic, creativity, and (gasp) joy. If you’ve ever wondered whether anyone actually loves their job in this industry, this clip proves the answer is yes—and they probably work at Hunterblu.https://media.begenuin.com/temp_video/683a740356ce9458d3adb572_1748693120410.mp42025-05-31T12:05:27.331Znohttps://www.snarketing.begenuin.com/video/jessica-blumberg-co-founder-of-hunterblu-shares-a2025-05-31https://media.begenuin.com/uploads/thumbnails/683a700bc197515406731ba9_1748693040850.pngSnarketing PodcastJessica Blumberg, co-founder of Hunterblu, shares a hilarious story about introducing her 78-year-old mom to AI—and accidentally spawning a senior poetry collective in the process. But beyond the laughs, Jessica makes a razor-sharp point about how AI should be used in media: to offload the busywork so teams can focus on high-level, strategic thinking that actually moves the needle. In this highlight from Episode 45 of the Snarketing Podcast, hosted by Matt Wurst and Valerie Vespa, Jessica drops insights on: – Why AI should make your job easier, not replace it – The importance of teaching your team to check AI, not blindly trust it – How a strong agency culture keeps tech in its place—and creativity in the driver’s seathttps://media.begenuin.com/temp_video/683a700bc197515406731ba9_1748693040850.mp42025-05-31T12:04:07.235Znohttps://www.snarketing.begenuin.com/video/whats-the-secret-to-client-retention-in-todays2025-05-31https://media.begenuin.com/uploads/thumbnails/683a73df3f9371aac72a1701_1748692952363.pngSnarketing PodcastWhat’s the secret to client retention in today’s chaotic agency world? According to Jessica Blumberg, co-founder of media agency Hunterblu, it starts with not chasing every shiny new business pitch—and definitely not burning out your team in the process. In this highlight from Episode 45 of the Snarketing Podcast, Jessica shares why putting employees first has been the not-so-secret sauce behind Hunterblu’s growth, client longevity, and award-winning culture. With the same client teams in place for over four years (yes, seriously), she breaks down how prioritizing people over profits pays off in both loyalty and long-term results.https://media.begenuin.com/temp_video/683a73df3f9371aac72a1701_1748692952363.mp42025-05-31T12:02:37.539Znohttps://www.snarketing.begenuin.com/video/whats-more-stressful-than-hiring-your-first2025-05-31https://media.begenuin.com/uploads/thumbnails/683a75c6ba1fb58ed71665f5_1748692889813.pngSnarketing PodcastWhat’s more stressful than hiring your first employee at a tiny media startup? Hiring them three weeks before the entire world shuts down. In this behind-the-scenes look at Hunterblu’s early days, co-founder Jessica Blumberg recounts the wild timing of bringing on their very first team member—just as the COVID-19 pandemic hit. From the nerve-wracking leap of convincing someone to join a two-person shop, to facing instant client pauses and business uncertainty, Jessica opens up about the emotional and operational chaos of scaling during a global crisis. Hosted by Matt Wurst and Valerie Vespa, this episode unpacks: – The terrifying responsibility of paying someone else's salary – What resilience actually looked like in 2020 – How a post-pandemic pivot fueled long-term growth 💥 Spoiler: Hunterblu didn’t just survive—they thrived. But it wasn’t without a few “oh no” moments along the way.https://media.begenuin.com/temp_video/683a75c6ba1fb58ed71665f5_1748692889813.mp42025-05-31T12:01:38.794Znohttps://www.snarketing.begenuin.com/video/1f6bcb63bf0014232025-08-20https://media.begenuin.com/uploads/thumbnails/6823d5bd13bb6c07aaf4c8d8_1747179349688.pngSnarketing PodcastStill chasing ROAS like it's the holy grail? George Musi, Chief Business Officer at Night Market, has a message for you: Stop. In this sharp Snarketing Podcast highlight, George dismantles the flawed obsession with Return on Ad Spend (ROAS) and explains how it's actively sabotaging long-term growth, brand value—and yes, your marketing team’s sanity. Backed by research from WFA, WARC, and decades of experience, George argues that ROAS has an inverse correlation to true business impact. If your KPIs are built on last-click attribution, you're not optimizing—you’re undermining. The real target? Incrementality. Learn why performance without purpose is just noise and how smarter metrics can actually build a brand instead of burning it down.https://media.begenuin.com/temp_video/6823d5bd13bb6c07aaf4c8d8_1747179349688.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f6bcb46150014202025-08-20https://media.begenuin.com/uploads/thumbnails/6823d617498890c0d34a0dbd_1747179334828.pngSnarketing PodcastWhat happens when data, storytelling, and commerce collide? According to George Musi, Chief Business Officer at Night Market, you get media creativity—a powerful fusion of context, culture, and commerce designed to meet consumers at their most open and influenceable moments. In this highlight from Episode 44 of the Snarketing Podcast, George breaks down the concept of "aperture moments" and how his team at Night Market, powered by their proprietary NEON platform, is helping brands empower seamless, data-driven transactions. Whether you're a marketer chasing ROAS or a brand leader trying to actually connect with your audience, this clip will make you rethink what media can and should do.https://media.begenuin.com/temp_video/6823d617498890c0d34a0dbd_1747179334828.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f6bcb44878014212025-08-20https://media.begenuin.com/uploads/thumbnails/6823d7070fcedc07cd8f0aba_1747179334828.pngSnarketing PodcastForget funnels and fixed paths—George Musi, Chief Business Officer at Night Market, is here to blow up your outdated view of the consumer journey. In this Snarketing Podcast highlight, George paints a vivid (and slightly mind-bending) picture of what he calls the pervasive store: a shopping experience that’s no longer tethered to time, place, or even physical reality. From his kid buying a real iPhone in a virtual T-Mobile store via Oculus to AI agents guiding consumers through customizable experiences, this clip dives into how brands must evolve to stay relevant in today’s fragmented, fluid, and tech-driven commerce landscape. Spoiler: If your media strategy is still based on a “path to purchase,” you're already behind.https://media.begenuin.com/temp_video/6823d7070fcedc07cd8f0aba_1747179334828.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f6bc743ab80141f2025-08-20https://media.begenuin.com/uploads/thumbnails/6823d30e868fb928e09f3b9f_1747178809038.pngSnarketing PodcastWhy are independent agencies booming while holding companies keep merging themselves into oblivion? George Musi, Chief Business Officer at Night Market, breaks it down in this no-BS Snarketing Podcast highlight. George explains why top talent is fleeing bloated agency networks in favor of leaner, faster, purpose-driven shops. It’s not just about ownership—it’s about passion, proximity to decision-makers, and the freedom to move at the speed of change. Clients are tired of complexity. Indie agencies are thriving by doing what holding companies can’t: making it simple, smart, and actually work.https://media.begenuin.com/temp_video/6823d30e868fb928e09f3b9f_1747178809038.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f6bc6edfb00141b2025-08-20https://media.begenuin.com/uploads/thumbnails/6823d46fd19aa3112fda8bd3_1747178762740.pngSnarketing PodcastGeorge Musi has no time for bloated org charts and over-layered decision trees. In this Snarketing Podcast highlight, the Chief Business Officer at Night Market lays out his philosophy for building better businesses—faster, leaner, and with a lot less corporate nonsense. From retail and commerce to healthcare and pharma, George explains why the "buy-to-grow" model of traditional holding companies is broken—and how intrapreneurial muscle, data-driven agility, and fewer bureaucratic layers can unlock real, scalable growth. Night Market, powered by the NEON platform, was built with that speed and simplicity in mind. Spoiler alert: PowerPoint slides don’t drive results—people do.https://media.begenuin.com/temp_video/6823d46fd19aa3112fda8bd3_1747178762740.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f6bc6eb7b00141e2025-08-20https://media.begenuin.com/uploads/thumbnails/6823d4c19eafaadc07b7dec2_1747178762740.pngSnarketing PodcastIn-housing, outsourcing, tech stack stacking—brands are scrambling for growth, but which path actually works? In this Snarketing Podcast highlight, George Musi, Chief Business Officer at Night Market, breaks down the three strategic moves every marketing leader should be weighing in 2024: Partner. Buy. Build. George shares why simply acquiring capabilities isn’t a silver bullet and how true growth comes from knowing when to collaborate, when to acquire, and when to roll up your sleeves and build it yourself. It’s about moving faster and smarter—without sacrificing control or value. Spoiler: There’s a reason he left holding company life behind to help launch Night Market.https://media.begenuin.com/temp_video/6823d4c19eafaadc07b7dec2_1747178762740.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f6bc6e9bf80141a2025-08-20https://media.begenuin.com/uploads/thumbnails/6823d3777d02188084894e35_1747178762740.pngSnarketing PodcastFrom almost-MD to data whisperer for CMOs and CFOs—George Musi’s journey is anything but conventional. In this Snarketing Podcast highlight, the Chief Business Officer at Night Market reflects on how his obsession with understanding human behavior led him to become one of marketing's leading voices in advanced analytics. George unpacks why data isn't just about dashboards—it’s about driving strategic action at the highest levels. Forget dumbing things down for the C-suite. George is all about bringing sophisticated insights straight into the boardroom and making them stick. This is what happens when subject matter expertise meets business impact with zero fluff.https://media.begenuin.com/temp_video/6823d3777d02188084894e35_1747178762740.mp42025-08-20T23:29:53.55266Znohttps://www.snarketing.begenuin.com/video/1f450ece738014692025-08-20https://media.begenuin.com/uploads/thumbnails/680f7880963d851fc2f332c9_1745879561659.pngSnarketing PodcastHow do you explain “Chief Growth Officer” to a 9-year-old? With Taylor Swift analogies, obviously. In this hilarious and surprisingly accurate moment from Episode 43 of The Snarketing Podcast, Robyn Freye of Stagwell joins Matt Wurst and Valerie Vespa to break down her role in terms any pop-obsessed elementary schooler could understand. From Taylor to Selena Gomez to Sabrina Carpenter, Robyn compares her job—connecting agencies, clients, and opportunities—to being the behind-the-scenes force that makes the spotlight moments shine. Bonus points for describing pitch chaos as “reality TV you get paid to produce.” You’ll never look at agency growth the same way again... or maybe you’ll just start assigning every marketing role a pop star persona.https://media.begenuin.com/temp_video/680f7880963d851fc2f332c9_1745879561659.mp41172025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1f450ecc9800144b2025-08-20https://media.begenuin.com/uploads/thumbnails/680f76bfb7e56d1329cab7b9_1745879560733.pngSnarketing PodcastBad briefs are the marketing industry’s original sin—and Robyn Freye has had enough. In this fiery and hilarious moment from Episode 43 of The Snarketing Podcast, Stagwell’s Chief Growth Officer joins Matt Wurst and Valerie Vespa to expose just how disconnected briefs can be from what clients actually want. Robyn recalls a legendary agency moment (shoutout to PJ Pereira!) where someone finally said what everyone else was thinking: “Can we throw this brief out the window?” The result? A game-changing insight from the CMO—"I just want my kid to think our product is cool." Boom. Brief unlocked. Pitch won. Business retained for years. This isn’t just a rant—it’s a wake-up call to ditch the jargon and get to the emotional truth of the ask. If you’ve ever stared down a four-page Frankenstein brief and wondered what the hell it meant, this one’s for you.https://media.begenuin.com/temp_video/680f76bfb7e56d1329cab7b9_1745879560733.mp41102025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1f450e4ebc8014682025-08-20https://media.begenuin.com/uploads/thumbnails/680f770e89ca775eba58cba1_1745879499520.pngSnarketing PodcastThinking of winging your next campaign? Robyn Freye, Chief Growth Officer at Stagwell, says: absolutely not. In this sharp excerpt from Episode 43 of The Snarketing Podcast, Robyn joins Matt Wurst and Valerie Vespa to drop some much-needed truth bombs about why testing and market research are non-negotiable—especially in today’s volatile North American market. Yes, launching boldly sounds fun. But one untested message or poorly timed media push can tank your entire effort. Robyn’s advice? Test everything. Channels, messaging, timing—you name it. Don’t fly blind when you’ve got the data to steer. If “let’s see what happens” is still your brand’s strategy… it might be time for an intervention.https://media.begenuin.com/temp_video/680f770e89ca775eba58cba1_1745879499520.mp4962025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1f450e04338014552025-08-20https://media.begenuin.com/uploads/thumbnails/680f753ea857dab8075fb5a7_1745879459576.pngSnarketing PodcastForget panels and PowerPoints—Sport Beach is where brands, culture, and athletes actually collide. In this clip from Episode 43 of The Snarketing Podcast, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa to unpack how Sport Beach has evolved from a Cannes moment into a full-blown cultural platform. Robyn dishes on how Stagwell is ditching the cocktail-and-network schtick for something way more real—where CMOs, athletes, creators, and digital leaders can collaborate instead of just talk. From CES to the Super Bowl to Davos (yes, flip-flops were a topic), Sport Beach is showing up wherever brand energy meets cultural heat. If you thought sport and marketing only collided during a halftime ad, think again.https://media.begenuin.com/temp_video/680f753ea857dab8075fb5a7_1745879459576.mp41242025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1f450e024b8014672025-08-20https://media.begenuin.com/uploads/thumbnails/680f756b7f4fa07bd39c329c_1745879459035.pngSnarketing PodcastHow do you get 85 agencies—each packed with creative rock stars—to jam together without total chaos? In this behind-the-curtain moment from Episode 43 of The Snarketing Podcast, Robyn Freye, Chief Growth Officer at Stagwell, tells Matt Wurst and Valerie Vespa exactly what it takes to turn creative ego into collaborative magic. Managing a global network isn’t a team-building exercise—it’s more like conducting an orchestra where everyone wants a guitar solo. But when it clicks? Robyn says that’s when the work sings, and the “rinse and repeat” formula becomes your unfair advantage. If you're struggling to unite teams, departments, or even just two creatives with opinions—this clip is a masterclass in creative wrangling and operational alchemy.https://media.begenuin.com/temp_video/680f756b7f4fa07bd39c329c_1745879459035.mp41192025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1f450e01e08014542025-08-20https://media.begenuin.com/uploads/thumbnails/680f7074764c0ffb4eb15222_1745879459035.pngSnarketing PodcastAI isn’t coming—it’s already sprinting. In this clip from Episode 43 of The Snarketing Podcast, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa to unpack just how quickly the marketing industry is evolving thanks to AI—and why the winners will be the ones who move faster and smarter. Robyn doesn’t pretend to have a crystal ball, but one thing’s clear: by the time we hit "same time next year," we’ll be staring at a totally different marketing landscape. Her advice? Forget fear—lean into agility, creativity, and speed to market. Tune in for a shot of reality (and a few laughs) about where agencies are headed, and why “holy $*!T” might just be your new campaign strategy.https://media.begenuin.com/temp_video/680f7074764c0ffb4eb15222_1745879459035.mp41032025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1f450e01c480144a2025-08-20https://media.begenuin.com/uploads/thumbnails/680f704ccbafb46fc9b7194f_1745879459035.pngSnarketing PodcastIs your RFP process stuck in the dark ages? Robyn Freye, Chief Growth Officer at Stagwell, joins The Snarketing Podcast crew—Matt Wurst and Valerie Vespa—to torch the outdated pitch process and shine a spotlight on how AI is flipping the script. In this excerpt from Episode 43, Robyn breaks down the absurdity of agencies still battling through traditional RFPs when, plot twist, the client’s AI is doing 90% of the writing. Her hot take? If AI is already in the room, maybe the process needs a massive overhaul. From rethinking briefs to ditching the deck-and-dance routine, Robyn advocates for smarter, more human ways to connect—like collaborative work sessions and, yes, actual dinner conversations. If you're still pitching like it's 2010, it's time to catch up. 💥 Themes: AI in procurement, modern RFPs, agency-client collaboration, future of pitches, marketing innovationhttps://media.begenuin.com/temp_video/680f704ccbafb46fc9b7194f_1745879459035.mp4992025-08-20T23:29:59.245935Znohttps://www.snarketing.begenuin.com/video/1edafbbaf18014622025-08-20https://media.begenuin.com/uploads/thumbnails/67d9b2774391a7c4efb0a8e5_1742320292839.pngSnarketing PodcastAs consumer expectations evolve, how are brands adapting their corporate gifting and branding strategies? In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Francis Pierrel, CEO of LR Paris, to discuss the shift towards sustainability in corporate brand gifting. Francis shares insights from his experience at Ralph Lauren, emphasizing that true sustainability isn’t just about materials—it’s about creating high-quality, timeless products that people actually want to keep. He also highlights why brands are rethinking disposable promotional products, realizing that if a gift gets tossed, it’s not just wasteful—it’s a bad marketing investment. And Matt has one simple request: No more travel chargers, please! Tune in for a thought-provoking take on sustainability, brand perception, and the future of corporate gifting.https://media.begenuin.com/temp_video/67d9b2774391a7c4efb0a8e5_1742320292839.mp428792025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1edafb53d78014642025-08-20https://media.begenuin.com/uploads/thumbnails/67d9b24ec7d44413a1cdefdb_1742320240161.pngSnarketing PodcastWhat can rugby teach us about leadership and teamwork in business? A lot, according to Francis Pierrel, CEO of LR Paris. In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa explore how the principles of rugby—teamwork, communication, and strategic positioning—translate to corporate success. Francis explains how in rugby, you must pass backward to move forward—just like in leadership, where guiding a team means staying ahead while keeping them engaged. He shares why great leaders over-communicate, repeat their vision often, and ensure that when one team member is down, another steps in to carry the ball forward. A must-watch for anyone looking to build a winning business culture through teamwork and resilience!https://media.begenuin.com/temp_video/67d9b24ec7d44413a1cdefdb_1742320240161.mp428552025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1edafb53308014612025-08-20https://media.begenuin.com/uploads/thumbnails/67d9b210e31bc22a35f92c5e_1742320240161.pngSnarketing PodcastHow do brands successfully adapt across different cultures? In this episode of The Snarketing Podcast, Francis Pierrel, CEO of LR Paris, shares his insights on navigating cultural differences in branding with Matt Wurst and Valerie Vespa. Francis, having lived and worked across continents, emphasizes the importance of curiosity, observation, and open-mindedness in global branding. He explains why understanding diverse values, interests, and perspectives is crucial—not just for localization, but for truly resonating with audiences worldwide. Want to know how top brands strike the right balance between consistency and cultural relevance? Tune in to find out!https://media.begenuin.com/temp_video/67d9b210e31bc22a35f92c5e_1742320240161.mp429252025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1edafa4ce28014632025-08-20https://media.begenuin.com/uploads/thumbnails/67d9b10b4229534bcaf7e390_1742320103925.pngSnarketing PodcastWhat does it take to scale a legacy brand while staying true to its roots? In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Francis Pierrel, CEO of LR Paris, to discuss his journey in leading the company into its next phase of growth. Francis shares how he joined LR Paris after a serendipitous meeting with its third-generation owner—who had built a strong foundation but needed a strategic partner to shape its future. Together, they’ve combined product excellence with structured processes, turning tradition into a scalable vision. Learn how one leader is redefining a heritage brand while ensuring it thrives in an evolving marketplace.https://media.begenuin.com/temp_video/67d9b10b4229534bcaf7e390_1742320103925.mp429632025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1edafa49820014602025-08-20https://media.begenuin.com/uploads/thumbnails/67d9b0e5078801197eac862e_1742320103925.pngSnarketing PodcastWhat separates a great branding agency from a standard vendor? According to Francis Pierrel, CEO of LR Paris, it’s all about thinking beyond just slapping a logo on a product. In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa dive into the agency mindset—why the best firms function as true extensions of their clients, crafting products with purpose rather than just selling promotional swag. Francis explains how a well-designed branded item isn’t just about visibility—it’s about longevity and meaningful engagement. If a gift gets tossed, it’s a missed opportunity. But if it becomes part of someone’s daily life, the brand wins. Tune in to hear why agencies that prioritize strategy, creativity, and utility over quick sales are the ones driving real impact in the industry.https://media.begenuin.com/temp_video/67d9b0e5078801197eac862e_1742320103925.mp429732025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1edafa415880145f2025-08-20https://media.begenuin.com/uploads/thumbnails/67d9b0ab1c9aacbe83bf6ed7_1742320100107.pngSnarketing PodcastWhat’s the secret to creative genius? According to Francis Pierrel, CEO of LR Paris, it’s all about going against the grain. In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa dive into the unconventional wisdom of Diesel’s founder, Renzo Rosso—who built an empire by rejecting the status quo. Francis shares how Rosso’s philosophy of “Be Stupid” turned skepticism into a guiding principle for innovation. If people think an idea is crazy, maybe it’s actually brilliant. This mindset has shaped not just Diesel’s brand but countless other creative success stories. Tune in to hear how embracing bold, unexpected moves can fuel creativity and disrupt industries.https://media.begenuin.com/temp_video/67d9b0ab1c9aacbe83bf6ed7_1742320100107.mp428452025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5cde48015a22025-08-20https://media.begenuin.com/uploads/thumbnails/67c79e74f44c26a636624f2a_1741136723214.pngSnarketing PodcastMarketing is full of buzzwords… so why not make a game out of it? 🎯🍫 In this episode of The Snarketing Podcast, Matt Wurst & Valerie Vespa challenge Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to a round of Buzzword Bingo—but with a sweet twist. Every time a marketing cliché is dropped, Matt has to eat a Hershey’s Kiss. With 75 pounds of post-Valentine’s Day chocolate in his house, let’s just say things get interesting FAST.https://media.begenuin.com/temp_video/67c79e74f44c26a636624f2a_1741136723214.mp436782025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5cd858015e62025-08-20https://media.begenuin.com/uploads/thumbnails/67c79e9a25051e2672e823a1_1741136723214.pngSnarketing PodcastWhat makes Hershey’s more than just a chocolate company? Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins co-hosts Matt Wurst & Valerie Vespa on The Snarketing Podcast to reveal the true legacy of Milton Hershey—a mission that goes far beyond sweet treats. In this clip, Vinny shares how every Hershey’s product fuels a greater purpose—helping fund education for over 2,200 underprivileged children each year. More than peanut butter cups and s’mores, the Hershey’s ethos is about opportunity, generosity, and making an impact at scale.https://media.begenuin.com/temp_video/67c79e9a25051e2672e823a1_1741136723214.mp435462025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5b89e8015a12025-08-20https://media.begenuin.com/uploads/thumbnails/67c79fdd3f8d4ef93b382023_1741136709295.pngSnarketing PodcastWant to keep your brand ahead of the curve? Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa on The Snarketing Podcast to break down the importance of testing, learning, and staying agile in today’s marketing landscape. In this clip, Vinny shares how Hershey’s has built a culture of experimentation, leveraging a 70-20-10 investment model to balance tried-and-true strategies with bold, new ideas. From daily scrums with agencies to taking calculated risks (like, say… buying an ad on the Sphere in Vegas 🎡), this approach helps the brand drive reach, identify growth audiences, and test the next big thing.https://media.begenuin.com/temp_video/67c79fdd3f8d4ef93b382023_1741136709295.mp436072025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5b6e38015e52025-08-20https://media.begenuin.com/uploads/thumbnails/67c79e4a99fa180e2206751d_1741136709296.pngSnarketing PodcastHow do you turn brand loyalty into real growth? 🤔 Vinny Rinaldi, VP of Media and Marketing at Hershey’s, joins co-hosts Matt Wurst & Valerie Vespa on The Snarketing Podcast to break it all down. In this clip, Vinny shares how Hershey’s is rethinking influencer marketing, brand advocacy, and community-building—from signing a year-long deal with the New Heights Podcast to tapping into the viral power of LeBron James, Bleacher Report, ESPN, and more. The result? A Reese’s-fueled media moment that proves brand partnerships aren’t just about placement—they’re about shared influence and cultural momentum.https://media.begenuin.com/temp_video/67c79e4a99fa180e2206751d_1741136709296.mp435802025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5b1b18015e42025-08-20https://media.begenuin.com/uploads/thumbnails/67c79d135d3275723ea8feb9_1741136697356.pngSnarketing PodcastCan media and creative truly be separated? Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins co-hosts Matt Wurst & Valerie Vespa on The Snarketing Podcast to challenge the industry’s obsession with “brand vs. performance.” In this clip, Vinny explains why all media should perform, why creative and media must work hand in hand, and why the real goal of marketing is to drive sales and share. Forget the buzzwords—this is the art of creative media done right.https://media.begenuin.com/temp_video/67c79d135d3275723ea8feb9_1741136697356.mp436422025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5b0be0015e32025-08-20https://media.begenuin.com/uploads/thumbnails/67c79f995042e6fcb374ff25_1741136709296.pngSnarketing PodcastHow do big brands actually make innovation happen? 🚀 On The Snarketing Podcast, Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa to pull back the curtain on how large organizations navigate collaboration, decision-making, and risk-taking when trying something new. In this clip, Vinny breaks down the balance between championing bold ideas and navigating corporate complexity—because whether it’s a $10,000 test or a game-changing strategy, innovation takes buy-in across creative, PR, media, and beyond.https://media.begenuin.com/temp_video/67c79f995042e6fcb374ff25_1741136709296.mp435542025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b5998e0015a02025-08-20https://media.begenuin.com/uploads/thumbnails/67c79cf1149b4e9fbb0742fb_1741136697356.pngSnarketing PodcastIn a world of marketing chaos, should brands focus on reach or relevance? 🎯 On The Snarketing Podcast, Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa to break down why quality matters more than quantity—even if that’s not how he’s lived his life. 😂 In this clip, Vinny shares his final words of wisdom for marketers navigating an overloaded, overcomplicated media landscape. From avoiding ineffective spill to chasing effective reach, this is a must-watch for anyone trying to make sense of it all.https://media.begenuin.com/temp_video/67c79cf1149b4e9fbb0742fb_1741136697356.mp436882025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1eb7b598ff00159f2025-08-20https://media.begenuin.com/uploads/thumbnails/67c79d34c4ce3bd99f9f0143_1741136697356.pngSnarketing PodcastA big sales spike is great—but how do you keep customers coming back? 🍫 On The Snarketing Podcast, Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa to discuss the key to long-term success in the candy industry. In an impulse-driven category like chocolate, the challenge isn’t just getting consumers to try your product—it’s keeping them loyal over time. In this clip, Vinny breaks down why sustainable sales matter more than one-time wins and how Hershey’s balances innovation, brand-building, and repeat purchases to drive lasting growth.https://media.begenuin.com/temp_video/67c79d34c4ce3bd99f9f0143_1741136697356.mp437182025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e9307947e0015582025-08-20https://media.begenuin.com/uploads/thumbnails/67b4daa44b9de18e3d15a039_1739905924967.pngSnarketing PodcastFinding the right podcast shouldn’t be this hard. 🎙️🔍 In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, breaks down how AI and large language models (LLMs) are transforming content discovery for podcasts and radio. Imagine being able to instantly surface exactly what you want to hear—whether it’s a hidden gem about women’s soccer buried in a Breakfast Club episode or a niche topic you never knew existed. With AI-powered discovery, the days of missing out on great conversations could be over. But how close are we to this reality? Watch now as Gayle shares why AI is a game-changer for personalized audio experiences.https://media.begenuin.com/temp_video/67b4daa44b9de18e3d15a039_1739905924967.mp444522025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e930782c700155c2025-08-20https://media.begenuin.com/uploads/thumbnails/67b4da365d9fbcf0acfb0b13_1739905894698.pngSnarketing PodcastAre advertisers missing the mark? 🤔 According to iHeartMedia CMO Gayle Troberman, 44% of Americans don’t feel seen or heard by brands. That’s nearly half the country! In this Snarketing Podcast highlight, Gayle dives into the insights from iHeart’s New American Consumer Study—a deep look into why traditional marketing briefs fail and what brands need to do differently. From stale stereotypes to surface-level segmentation, she explains why marketers keep missing the reality of today’s diverse consumer landscape. What’s the fix? Tune in as Gayle shares her wisdom on how brands can break through the noise, connect with real audiences, and stay relevant in today’s media ecosystem.https://media.begenuin.com/temp_video/67b4da365d9fbcf0acfb0b13_1739905894698.mp445172025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e930759310015572025-08-20https://media.begenuin.com/uploads/thumbnails/67b4da6bdf271a8fffec1a2c_1739905894698.pngSnarketing PodcastBlow up your media plan. Think bigger. 🚀🎧 In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, challenges marketers to break out of their bubbles and rethink their approach to media. With audio’s high engagement and massive reach, brands are missing out on key audiences by focusing too narrowly on digital and podcasts alone. Gayle explains why broadcast radio remains an affordable, effective, and untapped opportunity—and why talking to everyone, not just a narrow bullseye, leads to bigger ideas, universal truths, and real growth. Are you playing too small? Watch now and rethink your strategy.https://media.begenuin.com/temp_video/67b4da6bdf271a8fffec1a2c_1739905894698.mp445082025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e9303b5768015472025-08-20https://media.begenuin.com/uploads/thumbnails/67b4d9500f6fdc2a8781a00e_1739905404954.pngSnarketing PodcastVideo and audio aren’t the same—so stop treating them like they are. 🎙️📺 In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, breaks down why engagement works differently in video vs. audio—and why brands and creators need to respect the strengths of each platform. Video: Hook people in 3 seconds or less (thanks, YouTube). Audio: Take your time—listener attention actually increases over time if you ease them in. So whether you're a podcaster testing video or a video creator experimenting with audio, understanding the nuances of each medium is the key to keeping audiences engaged.https://media.begenuin.com/temp_video/67b4d9500f6fdc2a8781a00e_1739905404954.mp446332025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e930361748015432025-08-20https://media.begenuin.com/uploads/thumbnails/67b4d7fecaf33a638896b31d_1739905370191.pngSnarketing PodcastForget the script—real connections come from authenticity. 🎤✨ In this Snarketing Podcast highlight, iHeartMedia CMO Gayle Troberman breaks down why today’s audiences crave unscripted, human, and vulnerable storytelling. Using Elvis Duran as an example, she explains how sharing real, relatable moments—like a bad night’s sleep or a morning disaster—creates deeper audience engagement. So, should we just flush the format of our podcast? 🤔 Maybe! But one thing’s for sure: media, marketing, and content need a serious reboot. Watch now to hear why brands must embrace realness to truly connect with their audiences.https://media.begenuin.com/temp_video/67b4d7fecaf33a638896b31d_1739905370191.mp444802025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e93035b620015552025-08-20https://media.begenuin.com/uploads/thumbnails/67b4d8d61709d71afb1cf77e_1739905370172.pngSnarketing PodcastMarketers, we’ve got a problem. 🤯 In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, calls out a massive disconnect between marketers and real consumers. 🔥 Half of Americans have never even heard of an Aperol Spritz. 💰 The average marketer earns 2x more than the average American. 📊 Despite unlimited data, we’re making more biased decisions, not fewer. With all the insights at our fingertips, are we really listening to consumers—or just reinforcing our own assumptions?https://media.begenuin.com/temp_video/67b4d8d61709d71afb1cf77e_1739905370172.mp444472025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e9303543b8015422025-08-20https://media.begenuin.com/uploads/thumbnails/67b4d907638f4f9e33dc7660_1739905370164.pngSnarketing PodcastIn this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, reveals a shocking truth: most listening still happens on broadcast radio, yet marketers only allocate 9-10% of their budgets to audio. Why? Visual bias. While brands obsess over logos and end cards, they’re missing a massive, engaged audience. Audio delivers real relevance—whether through podcasts, streaming, or traditional radio. If you're overlooking broadcast radio, you’re leaving impact (and revenue) on the table.https://media.begenuin.com/temp_video/67b4d907638f4f9e33dc7660_1739905370164.mp444082025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e930337640015542025-08-20https://media.begenuin.com/uploads/thumbnails/67b4d79cc7ac93a42a96b674_1739905353558.pngSnarketing PodcastNo career plan? No problem. In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, shares why stumbling—not strategizing—led to the biggest breakthroughs in her career. As a Gen Xer, she never had a 5-year plan, but by leaning into interesting ideas, new opportunities, and amazing people, she built a career that no roadmap could have predicted. If you’ve ever felt lost or uncertain about your next move, this one’s for you. Watch now to hear why embracing the unexpected might be the best strategy of all.https://media.begenuin.com/temp_video/67b4d79cc7ac93a42a96b674_1739905353558.mp445482025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e930337670015412025-08-20https://media.begenuin.com/uploads/thumbnails/67b4d7705c6bf39b8c5b5469_1739905353558.pngSnarketing PodcastWant more engaged listeners? Make them part of the story. In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, shares the secret to turning podcast listeners into true fans—and it’s all about engagement and imagination. When you invite listeners to picture themselves in your content—whether it’s their commute, dinner table, or dream job—their brains become production engines, firing more neurons for better recall, deeper engagement, and stronger brand connection. Want your audience to remember you? Give them a reason to see themselves in your story.https://media.begenuin.com/temp_video/67b4d7705c6bf39b8c5b5469_1739905353558.mp445152025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e70cf1fd70014962025-08-20https://media.begenuin.com/uploads/thumbnails/67a34d82145398f435c27b69_1738757672941.pngSnarketing PodcastWhat does it take to rebuild a brand from the inside out? In this episode of The Snarketing Podcast, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, breaks down the power of resilience, authenticity, and community in leading Rite Aid’s marketing turnaround. She introduces her guiding principle—AIR (Authentic, Inspirational, Relatable)—and how it shaped everything from internal culture to national ad campaigns featuring real employees instead of actors. 🔹 How AIR (Authentic, Inspirational, Relatable) drives marketing success 🔹 The role of community, resilience, and internal messaging in brand transformation 🔹 Why real employees made Rite Aid’s advertising more powerful than ever 📢 Plus, Jeanniey shares exclusive career news—first announced on this podcast! 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom! #SnarketingPodcast #MarketingStrategy #RetailMarketing #AuthenticityInMarketing #BrandTurnaround #Leadership #CMO #Resilience #CommunityMarketinghttps://media.begenuin.com/temp_video/67a34d82145398f435c27b69_1738757672941.mp432082025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e70cee7490014952025-08-20https://media.begenuin.com/uploads/thumbnails/67a34de4222f37c164772331_1738757644702.pngSnarketing Podcast🚨 Breaking news alert! 🚨 The Snarketing Podcast has never been a place for exclusive scoops… until now. In the Season 3 kickoff episode, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, makes a major career announcement—exclusively on the podcast! For the first time, Jeanniey publicly shares the bittersweet news that she’s leaving Rite Aid, reflecting on her time leading the brand through one of its biggest transformations and what’s next for her career. 🔹 Why Jeanniey chose The Snarketing Podcast to break the news 🔹 Her reflections on leading through change and resilience 🔹 What’s next for one of the most dynamic CMOs in the industry 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom!https://media.begenuin.com/temp_video/67a34de4222f37c164772331_1738757644702.mp432082025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e70cee1ed0014e92025-08-20https://media.begenuin.com/uploads/thumbnails/67a34e356d4811a98b1d73f0_1738757644702.pngSnarketing PodcastWill AI take over every job? Not so fast. In this episode of The Snarketing Podcast, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, gives the clearest, funniest breakdown of where AI helps versus where it falls short—using hairdressers as the perfect example. She explains why AI can teach skills, enhance training, and improve efficiency but still can’t replace the human touch (yet). Unless, of course, Elon Musk invents an Edward Scissorhands-inspired AI robot—then we might have a different conversation. 🔹 The real role of AI in enhancing—not replacing—jobs 🔹 Where AI falls short (hint: creativity, human connection, and scissors!) 🔹 How businesses should rethink AI adoption in a way that empowers workers 📢 Plus, Jeanniey breaks major career news EXCLUSIVELY on the podcast! 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom!https://media.begenuin.com/temp_video/67a34e356d4811a98b1d73f0_1738757644702.mp432122025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e70bd76928014902025-08-20https://media.begenuin.com/uploads/thumbnails/67a34c021f29f0080cabac07_1738755355973.pngSnarketing PodcastIn this episode of The Snarketing Podcast, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, reveals how community-driven marketing played a crucial role in Rite Aid’s brand turnaround post-bankruptcy. She discusses how employees are the heart of the community, why the "It Means More" brand strategy resonated with customers and staff, and how Rite Aid rebuilt trust with loyal shoppers during financial uncertainty. Tune in for an insightful conversation about purpose-driven marketing, community engagement, and brand resilience. 🔹 How Rite Aid’s employees became the backbone of its brand strategy 🔹 The emotional and strategic significance of “It Means More” 🔹 Why strong community connections are key for retail success 📢 Don’t miss this inspiring episode — especially as Jeanniey announces her departure from Rite Aid exclusively on the podcast! 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom!https://media.begenuin.com/temp_video/67a34c021f29f0080cabac07_1738755355973.mp431312025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e70bd703a80148f2025-08-20https://media.begenuin.com/uploads/thumbnails/67a34b9e5f719d44cedefb0b_1738755357060.pngSnarketing PodcastHow do you turn complex ideas into clear, visual, and impactful messaging? In this episode of The Snarketing Podcast, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, shares how her background in education and sign language shaped her unique approach to marketing and communication. From learning sign language to work with autistic children to developing a knack for translating ideas into visuals, Jeanniey reveals how these skills have been instrumental in brand storytelling, leadership, and marketing strategy. 🔹 Why sign language teaches powerful communication techniques 🔹 How to simplify complex messages into clear, visual storytelling 🔹 The unexpected connection between education, marketing, and leadership 📢 Plus, Jeanniey shares an exclusive career update—first announced on the podcast! 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom!https://media.begenuin.com/temp_video/67a34b9e5f719d44cedefb0b_1738755357060.mp432942025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e70bd6d220014e52025-08-20https://media.begenuin.com/uploads/thumbnails/67a34c2eac127a84005d5685_1738755355973.pngSnarketing PodcastMistakes happen—but how you handle them defines your leadership and growth. In this episode of The Snarketing Podcast, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, shares why grace, mentorship, and resilience are essential in both business and life. She reflects on the biggest lessons from her career, the power of turning failures into learning moments, and how Real Housewives of Atlanta star & Olympic gold medalist Sanya Richards-Ross inspired her mindset on giving people grace. 🔹 Why mistakes don’t define you—how you react does 🔹 The importance of mentorship, support, and learning from failure 🔹 How a culture of grace can transform leadership and business 📢 Plus, Jeanniey makes a major career announcement EXCLUSIVELY on this podcast! 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom!https://media.begenuin.com/temp_video/67a34c2eac127a84005d5685_1738755355973.mp432352025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1e023ec87f8015f42025-05-13https://media.begenuin.com/uploads/thumbnails/676ab644b3c4c1119ddc9dd0_1735047765073.pngSnarketing PodcastWhat makes podcasting truly special? In this Season 2 recap, Matt Wurst and Valerie Vespa reflect on their passionate Snarketing community and the connections they’ve built along the way. 💬 In this heartfelt clip, they share: ❤️ Why diversity and passion fuel their podcast 😂 How Matt’s humor keeps the show snarky and fun 📚 The “3 Cs” of podcasting success: Community, Content, and Connection Celebrate the power of shared ideas, laughs, and marketing snark with this standout moment from Season 2!https://media.begenuin.com/temp_video/676ab644b3c4c1119ddc9dd0_1735047765073.mp416552025-05-13T02:52:08.678Znohttps://www.snarketing.begenuin.com/video/1e023ec4d10015f32025-05-13https://media.begenuin.com/uploads/thumbnails/676ab74fc429b406ac919907_1735047765068.pngSnarketing PodcastWho were the standout stars of Snarketing Podcast Season 2? Matt Wurst and Valerie Vespa spill the tea in this highlight from the Season 2 wrap-up! 🤩 Top pick: Ashley Shapiro, who brought angelic vibes, edgy realness, and next-level snark. 🎨 Why her backdrop and lighting stole the visual show. 🔥 The challenges some guests face when balancing authenticity with their corporate roles.https://media.begenuin.com/temp_video/676ab74fc429b406ac919907_1735047765068.mp415492025-05-13T03:48:45.167Znohttps://www.snarketing.begenuin.com/video/1e023ec3fd8015f22025-05-13https://media.begenuin.com/uploads/thumbnails/676ab7707d6f3795bafac88b_1735047765068.pngSnarketing PodcastWho do we want to join for Season 3? It's a long list -- at the top, Matt calls out Vinny from Hershey’s for a stage moment at ANA that left a lasting impact: 🔥 The backstory of Matt’s “traumatic” beef 🍫 Why it’s time to hash things out once and for all 😂 Valerie Vespa’s take on Vinny probably not even remembering Will 2025 be the year of reconciliation? Or are we in for more marketing drama? Tune in and find out!https://media.begenuin.com/temp_video/676ab7707d6f3795bafac88b_1735047765068.mp416182025-05-13T04:53:26.526Znohttps://www.snarketing.begenuin.com/video/1e023ebf590015c92025-05-13https://media.begenuin.com/uploads/thumbnails/676ab72ab9c96c3253da5a70_1735047765072.pngSnarketing PodcastHow rich is too rich? Matt Wurst and Valerie Vespa tackle the ultimate New Year’s resolution: finding the balance between "f*** you money" and "f*** that guy" wealth. 🤑 In this hilarious and thought-provoking clip, they discuss: 💰 The perfect level of success: rich but likable ✨ Manifesting goals for 2025 (Post-its included!) 😂 Why “angry rich” is not the vibe Kick off the new year with laughs, snark, and a dash of aspiration!https://media.begenuin.com/temp_video/676ab72ab9c96c3253da5a70_1735047765072.mp416572025-05-13T04:54:38.009Znohttps://www.snarketing.begenuin.com/video/1e023ebf368015c82025-05-13https://media.begenuin.com/uploads/thumbnails/676ab846b49c130f807b31fe_1735047765068.pngSnarketing PodcastThink you know everything about Santa and his elves? Think again. 🤯 In this whimsical snippet from the Snarketing Podcast Season 2 finale, Matt Wurst reveals the secret hierarchy of Santa’s elves: 🎅 Short hats = more power 🎄 Why junior elves are stuck with long hats 😂 Valerie Vespa’s take on why this wasn’t covered in her Catholic upbringing Get ready for holiday laughs and marketing banter in this festive clip!https://media.begenuin.com/temp_video/676ab846b49c130f807b31fe_1735047765068.mp415792025-05-13T04:03:15.347Znohttps://www.snarketing.begenuin.com/video/1e023e935f8015f12025-05-13https://media.begenuin.com/uploads/thumbnails/676ab61fbb50c34e4b6932a0_1735047738840.pngSnarketing PodcastAI isn’t just hype anymore—it's driving real results. 🎯 In this highlight from the Snarketing Podcast Season 2 finale, Matt Wurst and Valerie Vespa discuss: 👉 The shift from AI buzz to practical case studies 👉 Why marketers care more about benefits than tech jargon 👉 Progress, problem-solving, and AI’s role in CES buzz Are you ready to embrace AI for what it really offers? 🤔https://media.begenuin.com/temp_video/676ab61fbb50c34e4b6932a0_1735047738840.mp416472025-05-13T03:53:06.128Znohttps://www.snarketing.begenuin.com/video/1e023e90b20015f02025-05-13https://media.begenuin.com/uploads/thumbnails/676ab5f9aaa405ef0c1941f2_1735047738846.pngSnarketing PodcastSocial media is evolving—and it’s more complicated than ever. 🤯 In this clip from the Snarketing Podcast Season 2 finale, Matt Wurst and Valerie Vespa break down: 👉 Rising costs of social media ROI and acquisition 👉 The big question: What happens if TikTok goes away? 👉 Why influencers need to create for owned brand channels With social platforms in flux, marketers need to rethink strategies to connect with their audiences. Is your approach ready for the next big shift? 🤔https://media.begenuin.com/temp_video/676ab5f9aaa405ef0c1941f2_1735047738846.mp415992025-05-13T04:55:57.599Znohttps://www.snarketing.begenuin.com/video/1df048ce978015cd2025-05-13https://media.begenuin.com/uploads/thumbnails/67617563eebf82f334756909_1734445101590.pngSnarketing PodcastMastering Skills to Unlock Jobs: Ready to level up your career game? In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, chats with co-hosts Matt Wurst and Valerie Vespa about a game-changing approach to unlocking job opportunities. From skill audits to heat maps, Michelle reveals how employers can identify and nurture technical and "durable" skills like creative thinking, communication, and even AI literacy. Discover how skills—not job titles—can open doors you never expected (hello, engineers turned marketers!).https://media.begenuin.com/temp_video/67617563eebf82f334756909_1734445101590.mp415852025-05-13T03:53:32.861Znohttps://www.snarketing.begenuin.com/video/1df048ca7980157f2025-05-13https://media.begenuin.com/uploads/thumbnails/676174df2176820aa462691a_1734445101590.pngSnarketing PodcastFrom Snark to Marketing Success: Can a technical background lead to a career in marketing? Absolutely. In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, joins Matt Wurst and Valerie Vespa to discuss how anyone can pivot to a marketing or strategy career. Michelle emphasizes that it’s not where you start but the skills you build and the vision you pursue that determine your path. From snarky beginnings to strategic success, discover how to chart your own journey in marketing.https://media.begenuin.com/temp_video/676174df2176820aa462691a_1734445101590.mp415922025-05-13T03:51:23.629Znohttps://www.snarketing.begenuin.com/video/1df048c9ef0015cc2025-05-13https://media.begenuin.com/uploads/thumbnails/6761754d4880e36ba9a56548_1734445101590.pngSnarketing PodcastBreaking Barriers as a Female Engineer: What’s it like to lead as a female engineer in a male-dominated field? In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, shares her experiences stepping into leadership and breaking barriers. With a team of 35+ men, Michelle’s role was clear: set a bold vision, foster collaboration, and remove obstacles for her team to thrive. Her insights on leadership, perseverance, and redefining norms are as inspiring as they are actionable.https://media.begenuin.com/temp_video/6761754d4880e36ba9a56548_1734445101590.mp416622025-05-13T02:50:57.85Znohttps://www.snarketing.begenuin.com/video/1df0429f908015cb2025-05-13https://media.begenuin.com/uploads/thumbnails/67617452550ca81b0a601f68_1734444290479.pngSnarketing PodcastAI’s Role in Skill Development: How can AI supercharge skill development and talent growth? In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, joins co-hosts Matt Wurst and Valerie Vespa to break it all down. Michelle explains how AI helps organizations identify skill gaps, craft learning pathways, and create tangible growth opportunities for employees. From internal AI solutions to strategic investments, find out how data-driven insights are reshaping the future of workforce development.https://media.begenuin.com/temp_video/67617452550ca81b0a601f68_1734444290479.mp416172025-05-13T03:55:34.539Znohttps://www.snarketing.begenuin.com/video/1df0429ee000157e2025-05-13https://media.begenuin.com/uploads/thumbnails/6761746a92608e84b0b1524d_1734444290479.pngSnarketing PodcastFuture-Ready Education Insights: What does it mean to be “future-ready” in education? In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, joins Matt Wurst and Valerie Vespa to discuss ETS’s bold shift from traditional education testing to empowering adaptability in a rapidly changing world. Michelle shares how strategic vision and brand transformation fuel innovation, allowing ETS to leapfrog into a new era of supporting learners and educators.https://media.begenuin.com/temp_video/6761746a92608e84b0b1524d_1734444290479.mp415722025-05-13T04:51:38.496Znohttps://www.snarketing.begenuin.com/video/1df04277af8015ca2025-05-13https://media.begenuin.com/uploads/thumbnails/676175d0e6d8b33b7f1575af_1734444273373.pngSnarketing PodcastEngineers’ Secret to Problem Solving: Think problem-solving is just for engineers? Think again. In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, joins co-hosts Matt Wurst and Valerie Vespa to explore how diverse experiences and skills can unlock new problem-solving abilities. Michelle shares why engineers, with their knack for tackling challenges, are uniquely positioned to thrive in unexpected roles—and how anyone can expand their problem-solving toolkit.https://media.begenuin.com/temp_video/676175d0e6d8b33b7f1575af_1734444273373.mp415622025-05-13T04:56:50.976Znohttps://www.snarketing.begenuin.com/video/1dd1a79be80014b22025-05-13https://media.begenuin.com/uploads/thumbnails/67506fb86ffc56755f006151_1733417314579.pngSnarketing PodcastSkinny jeans are out—baggy is in! In this lighthearted and style-packed clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, shares her take on the latest denim trends and why it’s time to embrace wider legs, looser fits, and casual cool. Hosts Matt Wurst and Valerie Vespa join in on the fun, discussing everything from styling tips to the unexpected question: should you hang your jeans? This hilarious conversation blends fashion advice with just the right amount of personal banter.https://media.begenuin.com/temp_video/67506fb86ffc56755f006151_1733417314579.mp415692025-05-13T04:58:49.587Znohttps://www.snarketing.begenuin.com/video/1dd1a76ccc0014b12025-05-13https://media.begenuin.com/uploads/thumbnails/67506febf2c321b1ea1b5b98_1733417314572.pngSnarketing PodcastBiggest Career Mistake: Ever made a mistake at work so big you thought you’d be fired? In this candid and relatable clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, recounts her biggest career blunder while working at Coach. From accidentally shipping a luxury coffee table book to the wrong location (hint: it ended up in the middle of Asia) to breaking the news to her boss, Ashley shares the emotional rollercoaster and the valuable lesson she learned about accountability and resilience in the workplace.https://media.begenuin.com/temp_video/67506febf2c321b1ea1b5b98_1733417314572.mp416722025-05-13T04:02:48.572Znohttps://www.snarketing.begenuin.com/video/1dd1a7695d8014b02025-05-13https://media.begenuin.com/uploads/thumbnails/67506fdfb91dd6b21f2f0a1e_1733417314577.pngSnarketing PodcastLessons from Opening Global Markets: What’s it like to market across cultures? In this fascinating clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, reflects on her global marketing journey at Coach, where she opened 16 international markets. From being a New York native to navigating diverse cultures around the world, Ashley shares how stepping out of her bubble not only shaped her marketing perspective but also taught her invaluable lessons about people, culture, and connection.https://media.begenuin.com/temp_video/67506fdfb91dd6b21f2f0a1e_1733417314577.mp416122025-05-13T04:56:04.14Znohttps://www.snarketing.begenuin.com/video/1dd1a767e10014af2025-05-13https://media.begenuin.com/uploads/thumbnails/6750701ed5e10d3cc39e214c_1733417314571.pngSnarketing PodcastHow Restaurants Make Great Marketers: In this hilarious and insightful clip from The Snarketing Podcast, Ashley Schapiro, Vice President of Marketing, Media, Performance, and Engagement at American Eagle Outfitters, shares how her experience as a waitress shaped her approach to marketing. From managing tricky customers to mastering the art of the sell (hello, steak inventory!), Ashley connects the dots between life in the service industry and the creative hustle of marketing. You'll never look at a restaurant recommendation—or a marketing campaign—the same way again.https://media.begenuin.com/temp_video/6750701ed5e10d3cc39e214c_1733417314571.mp415942025-05-13T04:54:07.322Znohttps://www.snarketing.begenuin.com/video/1dd1a709ce0014ae2025-05-13https://media.begenuin.com/uploads/thumbnails/67506ff2cfd80544060e6d23_1733417266442.pngSnarketing PodcastHow Jeans Build Brand Loyalty: What’s the secret to building brand loyalty? For American Eagle, it’s all about jeans. In this compelling clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, explains why denim remains the cornerstone of their customer loyalty strategy. Ashley breaks down how focusing on what your brand does best creates emotional connections that keep customers coming back—again and again. But she also highlights the challenges of maintaining loyalty in an era where convenience and price dominate fringe categories.https://media.begenuin.com/temp_video/67506ff2cfd80544060e6d23_1733417266442.mp416402025-05-13T04:56:03.832Znohttps://www.snarketing.begenuin.com/video/1dd1a7070e8014932025-05-13https://media.begenuin.com/uploads/thumbnails/675070039f2441e92bdc7238_1733417266442.pngSnarketing PodcastTikTok Marketing Lessons: What does it take to succeed on TikTok? In this fun and insightful clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, reflects on being one of the first brands to launch a TikTok hashtag challenge—and what it taught her about creating platform-appropriate content. Ashley’s key advice? Don’t show up like a “40-year-old soccer mom” on TikTok. Instead, know your audience and deliver the content they want to see. She also discusses how TikTok and the evolution of media have made consumer-centricity non-negotiable for marketers.https://media.begenuin.com/temp_video/675070039f2441e92bdc7238_1733417266442.mp417042025-05-13T04:55:15.813Znohttps://www.snarketing.begenuin.com/video/1dd1a7049b8014ad2025-05-13https://media.begenuin.com/uploads/thumbnails/6750700c76bd1aad3ebbd816_1733417266442.pngSnarketing PodcastWhy Brand Search Is Declining: Is brand search becoming a thing of the past? In this revealing clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, uncovers the changing behavior behind how consumers search—and why it’s impacting brand loyalty. Using a relatable example (cool dad jeans, anyone?), Ashley explains how price comparisons, broad search terms, and endless options are redefining how people shop. Plus, she shares why declining brand search could be a reflection of dwindling customer loyalty.https://media.begenuin.com/temp_video/6750700c76bd1aad3ebbd816_1733417266442.mp416472025-05-13T02:54:53.215Znohttps://www.snarketing.begenuin.com/video/1dd1a5485b0014ac2025-08-20https://media.begenuin.com/uploads/thumbnails/67506ffa145383bcb16b9d63_1733417022559.pngSnarketing PodcastPerformance vs. Brand—Crack vs. Vitamins Is your marketing strategy all crack and no vitamins? In this sharp and witty clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, explains her unforgettable analogy: performance marketing is like crack, while brand marketing is the steady vitamins you need to thrive long-term. Ashley dives into the delicate balance between driving immediate results and building sustainable brand equity, touching on seasonality, organizational priorities, and even the awkward CFO moments every marketer can relate to.https://media.begenuin.com/temp_video/67506ffa145383bcb16b9d63_1733417022559.mp415052025-08-20T23:43:27.289113Znohttps://www.snarketing.begenuin.com/video/1dba5d9e7c00141e2025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea133db28ca25d3e55c7_1732635891254.pngSnarketing PodcastEntering the world of CTV advertising comes with its own set of challenges. In this clip, Harry Kargman, CEO & Founder of KARGO, outlines the two key hurdles—inventory and innovation—and how KARGO is tackling them to unlock the full potential of connected TV. 🎯📺 🎧 Check out the full episode for more on CTV, digital advertising strategies, and the future of mediahttps://media.begenuin.com/temp_video/6745ea133db28ca25d3e55c7_1732635891254.mp415782025-05-13T04:52:45.623Znohttps://www.snarketing.begenuin.com/video/1dba5d9cbc00141a2025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea0760c13982a23a68b6_1732635891254.pngSnarketing PodcastWhat makes KARGO unstoppable? In this clip, Harry Kargman, CEO & Founder of KARGO, reveals the secret sauce behind their unmatched success—from a powerhouse sales force to unreplicable agency deals and tech integrations. 🔑💼 🎧 Tune in to the full episode for more on KARGO’s winning strategies and what sets them aparthttps://media.begenuin.com/temp_video/6745ea0760c13982a23a68b6_1732635891254.mp416402025-05-13T00:46:24.207Znohttps://www.snarketing.begenuin.com/video/1dba5d97460014162025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea0ef11497756a8eab83_1732635883655.pngSnarketing PodcastIn this special Thanksgiving episode of The Snarketing Podcast, Harry Kargman, CEO & Founder of KARGO, opens up about gratitude, ambition, and the relentless pursuit of progress. Hear his reflections on growth, success, and the challenges of leading a company in a constantly evolving industry. 🦃✨ 🎧 Tune in to the full episode for more insights on leadership, innovation, and Harry’s journey with KARGOhttps://media.begenuin.com/temp_video/6745ea0ef11497756a8eab83_1732635883655.mp415732025-05-13T03:53:28.226Znohttps://www.snarketing.begenuin.com/video/1dba5d8fa98014112025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea196fbdfc250eac4593_1732635883655.pngSnarketing PodcastTake a trip down memory lane with Harry Kargman, CEO & Founder of KARGO, as he recalls the early days of mobile ringtones—when 50 Cent's monophonic hits ruled the airwaves and flying toasters adorned screens. 🎶📱 Want more nostalgia and insights on how KARGO shaped mobile advertising? 🎧 Listen to the full episode herehttps://media.begenuin.com/temp_video/6745ea196fbdfc250eac4593_1732635883655.mp415822025-05-13T04:58:47.5Znohttps://www.snarketing.begenuin.com/video/1dba5d8ee400140d2025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea03c552ab1b9d0a1039_1732635883655.pngSnarketing PodcastThe open web is losing its grip on younger generations. In this clip, Harry Kargman, CEO & Founder of KARGO, breaks down why platforms like TikTok and Instagram are capturing all the attention—and what it means for the future of online traffic and advertising. 📉📱 🎧 Catch the full episode for more insights on shifting consumer behaviors, CTV, and digital innovationhttps://media.begenuin.com/temp_video/6745ea03c552ab1b9d0a1039_1732635883655.mp416592025-05-13T02:49:12.62Znohttps://www.snarketing.begenuin.com/video/1dba5d8dd980140a2025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea20b53d099410a905b6_1732635883651.pngSnarketing PodcastIn the fast-evolving world of ad tech, formal education can't keep up. Harry Kargman, CEO & Founder of KARGO, dives into why self-education and curiosity are key to staying ahead of the curve. Discover what it takes to become a power user in this rapidly changing landscape. 📚💡 🎧 Listen to the full episode for more insights on growth, innovation, and leadershiphttps://media.begenuin.com/temp_video/6745ea20b53d099410a905b6_1732635883651.mp416272025-05-13T04:46:46.194Znohttps://www.snarketing.begenuin.com/video/1dba5d8cd980140e2025-05-13https://media.begenuin.com/uploads/thumbnails/6745ea169be8143dfca62b46_1732635883655.pngSnarketing PodcastThink KARGO's epic Cannes Lions drone show was guerrilla marketing? Think again. In this clip, Harry Kargman, CEO & Founder of KARGO, reveals the intricate planning, permissions (yes, even from the mayor of Cannes), and logistics behind the unforgettable event. 🚁✨ 🎧 Dive into the full episode for more behind-the-scenes stories and insights on creativity, marketing, and innovationhttps://media.begenuin.com/temp_video/6745ea169be8143dfca62b46_1732635883655.mp415952025-05-13T04:00:50.711Znohttps://www.snarketing.begenuin.com/video/1d867daf1f0016662025-08-20https://media.begenuin.com/uploads/thumbnails/672b5adfbf9646f8e9cc3d53_1730895264058.pngSnarketing PodcastAI isn’t replacing creativity—it’s elevating it! 🤖✨ In this Snarketing Podcast clip from ANA Masters of Marketing, Marnie Kain, VP of Brand and Creative at Grubhub, dives into how AI is reshaping the creative industry. From speeding up workflows to freeing up time for deeper strategic thinking, AI tools are helping marketers meet today’s high demands while focusing on what matters most: creativity and impact.https://media.begenuin.com/temp_video/672b5adfbf9646f8e9cc3d53_1730895264058.mp414142025-08-20T23:44:45.676036Znohttps://www.snarketing.begenuin.com/video/1d867dacbf00166b2025-08-20https://media.begenuin.com/uploads/thumbnails/672b5ad9bf9646f8e9cc3d52_1730895264058.pngSnarketing PodcastDiscover the key to reaching today’s consumers! 📊💡 In this Snarketing Podcast clip from ANA Masters of Marketing, Marnie Kain, VP of Brand and Creative at Grubhub, breaks down how Grubhub goes beyond data to connect with customers on what truly matters to them. From understanding consumer needs to offering the right deals (like zero-dollar delivery for Prime members!), Marnie shares Grubhub’s approach to creating value and meeting people where they are.https://media.begenuin.com/temp_video/672b5ad9bf9646f8e9cc3d52_1730895264058.mp413952025-08-20T23:44:45.676036Znohttps://www.snarketing.begenuin.com/video/1d867d54a18016672025-08-20https://media.begenuin.com/uploads/thumbnails/672b59c51a6595dcc504bc5f_1730895216273.pngSnarketing PodcastTaking Grubhub local! 🍲🏠 In this Snarketing Podcast episode from ANA Masters of Marketing, Marnie Kain, VP of Brand and Creative at Grubhub, shares her personal mission to get her favorite hometown restaurants on Grubhub. From going door-to-door to championing local businesses, Marnie’s story highlights the passion behind Grubhub’s community connection. Discover how Grubhub is supporting local restaurants and hear Marnie’s thoughts on the future of brand marketing.https://media.begenuin.com/temp_video/672b59c51a6595dcc504bc5f_1730895216273.mp414272025-08-20T23:44:48.344909Znohttps://www.snarketing.begenuin.com/video/1d867d4f688016602025-05-12https://media.begenuin.com/uploads/thumbnails/672b59bb1a6595dcc504bc5d_1730895216273.pngSnarketing PodcastAdvertising’s unique spectrum! 🍔💉 In this Snarketing Podcast clip live from ANA Masters of Marketing, Marnie Kain, VP of Brand and Creative at Grubhub, shares her experiences from working on steak campaigns to life-saving projects like the J&J vaccine. The variety in agency life—jumping from food branding to healthcare advocacy—highlights the diverse impact of advertising, even touching lives in unexpected ways.https://media.begenuin.com/temp_video/672b59bb1a6595dcc504bc5d_1730895216273.mp414462025-05-12T22:53:09.411Znohttps://www.snarketing.begenuin.com/video/1d867d4f3a00165f2025-05-13https://media.begenuin.com/uploads/thumbnails/672b59c01a6595dcc504bc5e_1730895216273.pngSnarketing PodcastGet ready to uncover your food habits! 📊🍕 In this episode of The Snarketing Podcast , Grubhub's VP of Brand and Creative, Marnie Kain, shares how Grubhub uses data to create an end-of-year food recap—think of it like a Spotify Wrapped for your taste buds! From how many times you ordered that burrito (instead of a salad 😆) to surprising top orders from convenience stores, Marnie gives a fun behind-the-scenes look at the insights Grubhub gathers about customer preferences.https://media.begenuin.com/temp_video/672b59c01a6595dcc504bc5e_1730895216273.mp414432025-05-13T04:53:43.66Znohttps://www.snarketing.begenuin.com/video/1d8675b6fd8016532025-05-13https://media.begenuin.com/uploads/thumbnails/672b58e850f2429da3364bb2_1730894219085.pngSnarketing PodcastHow has the role of advertising agencies shifted? 🤔💼 In this Snarketing Podcast excerpt from ANA Masters of Marketing, Marnie Kain, Grubhub's VP of Brand and Creative, reflects on the transformation of ad agencies from deeply integrated business partners to a more transactional, project-based role. She shares insights into how agency-client dynamics have evolved, the challenges agencies face today, and what this shift means for the future of problem-solving in marketing.https://media.begenuin.com/temp_video/672b58e850f2429da3364bb2_1730894219085.mp414932025-05-13T04:51:28.102Znohttps://www.snarketing.begenuin.com/video/1d7743d12200149e2025-05-13https://media.begenuin.com/uploads/thumbnails/672371fffdb7fe8a5ad33efb_1730384364199.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman emphasizes the importance of visibility and leadership in shaping the future of marketing. Jeremy explains how understanding people's challenges and thinking ahead of trends, like retail media, is crucial for staying relevant. He shares how eMarketer predicted the rise of retail media before it gained widespread attention, focusing not just on short-term page views, but on long-term strategic importance.https://media.begenuin.com/temp_video/672371fffdb7fe8a5ad33efb_1730384364199.mp48342025-05-13T04:59:34.722Znohttps://www.snarketing.begenuin.com/video/1d7743d1110014a42025-08-20https://media.begenuin.com/uploads/thumbnails/67237208fdb7fe8a5ad33efd_1730384364199.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman discusses the power of podcasting and how it has democratized content creation. Jeremy highlights how anyone can start a podcast, no matter how niche their topic is. He emphasizes that you don’t need to "take over the world" with your podcast or make it a revenue source—it’s all about sharing your voice and passion. Whether you’re starting small or dreaming big, the accessibility of podcasting opens up endless opportunities for creators.https://media.begenuin.com/temp_video/67237208fdb7fe8a5ad33efd_1730384364199.mp48642025-08-20T23:44:48.344909Znohttps://www.snarketing.begenuin.com/video/1d7743cf8f8014a12025-08-20https://media.begenuin.com/uploads/thumbnails/67237204fdb7fe8a5ad33efc_1730384364199.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman shares a personal success story about an unexpected career twist. When asked about a surprising project he’s proud of, Jeremy reflects on a Future of AI report he put together while running Firebrand Group. Initially intended as a thought leadership and brand awareness piece, the report ended up landing his agency its biggest client and paved the way for a successful exit.https://media.begenuin.com/temp_video/67237204fdb7fe8a5ad33efc_1730384364199.mp48492025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d7743a4c100149c2025-08-20https://media.begenuin.com/uploads/thumbnails/67236fd4b7e456776d67781f_1730384341358.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman dives into the game-changing impact of generative AI on creative production. Jeremy explains how AI has long been part of marketing, but now generative AI is transforming how brands ideate and produce ads faster and more efficiently. While platforms and brands may need to navigate challenges like deep fakes, the potential to speed up the creative process and deliver high-quality content to consumers is rapidly growing.https://media.begenuin.com/temp_video/67236fd4b7e456776d67781f_1730384341358.mp48312025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d7743a3798014992025-08-20https://media.begenuin.com/uploads/thumbnails/67236fcfb7e456776d67781e_1730384341358.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman explores the evolving role of social media—now about much more than just staying connected. Jeremy highlights how people are increasingly using social platforms for commercial purposes and binge-watching entertainment content rather than simply checking in on family. While the social commerce model is still growing, it’s clear that social media is shifting into new territories beyond its original intent.https://media.begenuin.com/temp_video/67236fcfb7e456776d67781e_1730384341358.mp48502025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d7743a23780149a2025-08-20https://media.begenuin.com/uploads/thumbnails/67236fd8b7e456776d677820_1730384341358.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman delivers a strong message on the future of AI in marketing: don’t fear the technology, fear the strategists who master it. Jeremy explains that while some may resist change and reminisce about the "good old days," it’s the innovators who embrace and understand AI that will thrive. He emphasizes the importance of adapting to new technologies or risk being left behind in a rapidly evolving industry.https://media.begenuin.com/temp_video/67236fd8b7e456776d677820_1730384341358.mp48372025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d77436cf40014952025-08-20https://media.begenuin.com/uploads/thumbnails/6723713f1d436072c1f581b4_1730384313748.pngSnarketing PodcastEMARKETER Senior Director Jeremy Goldman delves into the growing importance of retail media and why it’s a must-have for brands selling online. Jeremy explains how retail media offers high return on ad spend (ROAS) and predicts non-endemic advertisers will increasingly invest in these platforms. He also touches on how data-driven insights and hyper-targeting within CTV (connected TV) will shape the future of digital marketing.https://media.begenuin.com/temp_video/6723713f1d436072c1f581b4_1730384313748.mp48592025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d77436b898014962025-08-20https://media.begenuin.com/uploads/thumbnails/672371391d436072c1f581b3_1730384313748.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman shares his thoughts on trend forecasting and why it’s crucial to focus on what he calls the "less sexy" parts of marketing, like email marketing. While it might not have the allure of social media or AI, email marketing is often overlooked despite being a consistent revenue driver for many businesses. Jeremy humorously highlights how even CMOs of email marketing companies can get bored, but they know it’s what pays the bills.https://media.begenuin.com/temp_video/672371391d436072c1f581b3_1730384313748.mp48832025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d774352ae8014912025-08-20https://media.begenuin.com/uploads/thumbnails/6723708916e95d323a9c09b6_1730384299605.pngSnarketing PodcasteMarketer Senior Director Jeremy Goldman discusses how AI is raising the bar for creative production. He challenges marketers to imagine a world where B- becomes the new F—a future where mediocre creative just doesn’t cut it. Jeremy emphasizes the importance of getting comfortable with AI-powered tools to deliver standout creative that surpasses the competition. With AI, brands now have access to production capabilities that were once out of reach, leveling up the creative game across the board.https://media.begenuin.com/temp_video/6723708916e95d323a9c09b6_1730384299605.mp48572025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d76f4344400146b2025-08-20https://media.begenuin.com/uploads/thumbnails/67230f09854bca31fe3ef801_1730373930728.pngSnarketing PodcastRecorded live at the ANA Masters of Marketing Conference on The Snarketing Podcast with Matt Wurst and Valerie Vespa, longtime marketing executive Matt Weiss shares his heartfelt philosophy behind SoulPurpose Advisory: "Love relentlessly."https://media.begenuin.com/temp_video/67230f09854bca31fe3ef801_1730373930728.mp48192025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d76f433c280146a2025-08-20https://media.begenuin.com/uploads/thumbnails/67230f0c854bca31fe3ef802_1730373930728.pngSnarketing PodcastLongtime agency leader Matt Weiss opens up about his transition from Huge to launching SoulPurpose Advisory. After years of impactful work, Weiss felt it was time for a change—one that would let him focus half his energy on family, especially his 89-year-old father, and the other half on helping businesses with heart. SoulPurpose Advisory aims to guide companies with purpose and humility, putting people and values over profits.https://media.begenuin.com/temp_video/67230f0c854bca31fe3ef802_1730373930728.mp48812025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d76ef436200147d2025-08-20https://media.begenuin.com/uploads/thumbnails/67230fb0b575101466251bc7_1730373281800.pngSnarketing PodcastMeet Waldo FYI: The AI Tool Revolutionizing Desk Research. At the ANA Masters of Marketing Conference, former Huge President and Chief Brand Officer Matt Weiss talks about a new partner and client: Waldo FYI. It's an AI tool changing desk research for strategists. With LLMs and machine learning, Waldo FYI streamlines research: just enter a brand and category, and in minutes, it delivers a tailored outline in PDF, PowerPoint, or email format.https://media.begenuin.com/temp_video/67230fb0b575101466251bc7_1730373281800.mp48692025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d76ef3fe20014792025-08-20https://media.begenuin.com/uploads/thumbnails/67230fb4b575101466251bc8_1730373281800.pngSnarketing PodcastHow can AI redefine business intelligence. By automating routine tasks, AI allows teams to redirect their focus from data-gathering to strategy and creativity—the real value clients seek. At the ANA Masters of Marketing Conference, Matt Weiss shares how instead of spending days scraping business insights, it’s now possible in minutes, freeing up time for high-impact activities: brainstorming, improving workflows, and generating innovative ideas.https://media.begenuin.com/temp_video/67230fb4b575101466251bc8_1730373281800.mp48652025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d76ed41540014742025-08-20https://media.begenuin.com/uploads/thumbnails/67230f04854bca31fe3ef800_1730373015077.pngSnarketing PodcastMatt Weiss dives into one of the industry’s biggest challenges: short-termism. With AI and technology evolving at breakneck speed, staying ahead requires more than just overnight sales. The relentless focus on performance marketing is undermining long-term brand growth, limiting businesses from creating their best work—the work that truly drives lasting success. In this conversation, he emphasizes the need to balance immediate results with a commitment to sustainable brand-buildinghttps://media.begenuin.com/temp_video/67230f04854bca31fe3ef800_1730373015077.mp48512025-08-20T21:37:02.03393Znohttps://www.snarketing.begenuin.com/video/1d4dfb56850015492025-05-13https://media.begenuin.com/uploads/thumbnails/670df5925beabfbe5c85f760_1728999131891.jpgSnarketing PodcastIn this episode of The Snarketing Podcast, Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA), breaks down why Out-of-Home (OOH) advertising is a game-changer for modern media strategies. 🚀 Are social media platforms a threat to digital out-of-home (DOOH)? Not quite! In fact, they’re some of the biggest advertisers in the OOH space.https://media.begenuin.com/temp_video/670df5925beabfbe5c85f760_1728999131891.mp48502025-05-13T04:58:19.338Znohttps://www.snarketing.begenuin.com/video/1d4dfb54e18015432025-05-13https://media.begenuin.com/uploads/thumbnails/670df5925beabfbe5c85f75f_1728999131891.jpgSnarketing PodcastIn this episode of The Snarketing Podcast, Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA), shares her thoughts on the transformative power of digital advertising and the endless opportunities it creates for innovation. 🎨💡https://media.begenuin.com/temp_video/670df5925beabfbe5c85f75f_1728999131891.mp48972025-05-13T04:49:40.211Znohttps://www.snarketing.begenuin.com/video/1d4dfb545d8015422025-05-13https://media.begenuin.com/uploads/thumbnails/670df5925beabfbe5c85f761_1728999131891.jpgSnarketing PodcastAnna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA), takes on the biggest myth in the OOH world—that it’s unmeasurable! 📊https://media.begenuin.com/temp_video/670df5925beabfbe5c85f761_1728999131891.mp48532025-05-13T00:48:22.905Znohttps://www.snarketing.begenuin.com/video/1d4dfb52b600153e2025-05-13https://media.begenuin.com/uploads/thumbnails/670df5905beabfbe5c85f75e_1728999131891.jpgSnarketing PodcastAnna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA), takes us to new heights—literally—as she explores the wild possibility of advertising in outer space! 🚀🌌https://media.begenuin.com/temp_video/670df5905beabfbe5c85f75e_1728999131891.mp48292025-05-13T04:53:00.338Znohttps://www.snarketing.begenuin.com/video/1d4dfb36178015392025-05-13https://media.begenuin.com/uploads/thumbnails/670df75838215c3254d02afd_1728999115513.jpgSnarketing Podcasthttps://media.begenuin.com/temp_video/670df75838215c3254d02afd_1728999115513.mp48352025-05-13T04:52:29.803Znohttps://www.snarketing.begenuin.com/video/1d4dfb346b8015362025-05-13https://media.begenuin.com/uploads/thumbnails/670df6950563cac8f25e5e03_1728999115513.jpgSnarketing Podcasthttps://media.begenuin.com/temp_video/670df6950563cac8f25e5e03_1728999115513.mp48712025-05-13T05:06:44.46Znohttps://www.snarketing.begenuin.com/video/1d4dfb343400142a2025-05-13https://media.begenuin.com/uploads/thumbnails/670df6950563cac8f25e5e02_1728999115513.jpgSnarketing Podcasthttps://media.begenuin.com/temp_video/670df6950563cac8f25e5e02_1728999115513.mp48312025-05-13T04:59:40.107Znohttps://www.snarketing.begenuin.com/video/1d4dfb21110014262025-05-13https://media.begenuin.com/uploads/thumbnails/670df14d21ab775a7e4866d7_1728999104986.jpgSnarketing Podcasthttps://media.begenuin.com/temp_video/670df14d21ab775a7e4866d7_1728999104986.mp48542025-05-13T04:57:35.053Znohttps://www.snarketing.begenuin.com/video/1d4dfb1fe20014222025-05-13https://media.begenuin.com/uploads/thumbnails/670df14e21ab775a7e4866d8_1728999104986.jpgSnarketing Podcasthttps://media.begenuin.com/temp_video/670df14e21ab775a7e4866d8_1728999104986.mp48532025-05-13T04:54:39.008Znohttps://www.snarketing.begenuin.com/video/the-beauty-and-benefits-of-creative-approaches2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2ad0955717a617cffc618_1728909571760.pngSnarketing Podcast“The Beauty and Benefits of Creative Approaches: Unlocking Passion and Emotional Stories” — In this episode of The Snarketing Podcast, we discuss the beauty and benefits of creative approaches in storytelling with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas. Learn how to unlock passion and emotional connections in your narratives. - Creative Approaches: Jason explores the initial steps in a creative approach and the emotional stories that elevate a product bhttps://media.begenuin.com/temp_video/66f2ad0955717a617cffc618_1728909571760.mp48162025-05-13T04:54:15.764Znohttps://www.snarketing.begenuin.com/video/when-working-at-home-how-often-do-traci-and-josh2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acfc55717a617cffc615_1728909562361.pngSnarketing PodcastWhen working at home, how often do Traci and Josh Spiegelman tap into each other for professional advice or feedback?https://media.begenuin.com/temp_video/66f2acfc55717a617cffc615_1728909562361.mp48522025-05-13T01:57:14.717Znohttps://www.snarketing.begenuin.com/video/the-art-of-refined-communication-mastering2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acfc55717a617cffc617_1728909562364.pngSnarketing Podcast“The Art of Refined Communication: Mastering Language Skills for Success (SHORT) In this episode of The Snarketing Podcast, we chat with @jschragger, Chief Creative Officer at @we.are.saatchi L.A. / Dallas, about the importance of refined communication and language skills in the creative industry. - Importance of Language: Jason shares how every word matters in communication, especially in large-scale creative reviews. - Sophisticated Communication: Insights into the sophisticated communichttps://media.begenuin.com/temp_video/66f2acfc55717a617cffc617_1728909562364.mp48512025-05-13T03:08:18.327Znohttps://www.snarketing.begenuin.com/video/traci-and-josh-spiegelman-both-grew-up-at-media2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acfc55717a617cffc616_1728909562363.pngSnarketing PodcastTraci and Josh Spiegelman both grew up at media #agencies, which has shaped their professional careers, views… as well as their #marriage. #marketing #mastercardhttps://media.begenuin.com/temp_video/66f2acfc55717a617cffc616_1728909562363.mp48002025-05-13T02:58:06.671Znohttps://www.snarketing.begenuin.com/video/tiktok-threat-and-the-hidden-costs-of-content2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acfc55717a617cffc614_1728909562356.pngSnarketing PodcastTikTok Threat and the Hidden Costs of Content Creation: A Call to Action 🎥 The hidden costs of content creation and the looming threat to TikTok could have a massive impact on the creator economy. In this thought-provoking highlight from The Snarketing Podcast, Ryan Detert, Founder and CEO of Influential, sheds light on the challenges creators face when platforms like TikTok are threatened. Ryan explains why it’s not as simple as just switching to another platform like YouTube or Instagram—https://media.begenuin.com/temp_video/66f2acfc55717a617cffc614_1728909562356.mp48862025-05-13T05:03:33.72Znohttps://www.snarketing.begenuin.com/video/in-this-powerful-clip-from-the-snarketing-podcast2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acf155717a617cffc612_1728909531626.pngSnarketing PodcastIn this powerful clip from “The Snarketing Podcast,” Vincent Bragg, CEO and Founder of ConCreates, reveals the transformative impact of creativity on reducing recidivism. Vincent shares how his agency, built on the belief that “creativity without opportunity leads to criminality,” has achieved a zero percent recidivism rate. By providing opportunities in the creative industry, @concre8tes empowers ex-convicts to tell their stories, contribute to society, and feel a sense of pride.https://media.begenuin.com/temp_video/66f2acf155717a617cffc612_1728909531626.mp48562025-05-13T03:49:52.021Znohttps://www.snarketing.begenuin.com/video/unlocking-entrepreneurial-success-embrace-change2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acf155717a617cffc611_1728909531626.pngSnarketing PodcastUnlocking Entrepreneurial Success: Embrace Change and Focus 🚀 The key to entrepreneurial success? Focus, resilience, and embracing change. In this insightful highlight from The Snarketing Podcast, Ryan Detert, Founder and CEO of Influential, shares valuable advice he would give his younger self and aspiring entrepreneurs. Ryan emphasizes the importance of having the determination to achieve your goals, while also having the humility to make necessary changes and pivots along the way. Drawihttps://media.begenuin.com/temp_video/66f2acf155717a617cffc611_1728909531626.mp48052025-05-13T03:58:53.95Znohttps://www.snarketing.begenuin.com/video/in-this-episode-vincent-bragg-ceo-and-founder-of2025-05-13https://media.begenuin.com/uploads/thumbnails/66f2acf855717a617cffc613_1728909518238.pngSnarketing PodcastIn this episode, Vincent Bragg, CEO and Founder of @concre8tes, shares his incredible journey of building a successful creative agency with ex-convicts and incarcerated talent. Tune in to hear funny, inspiring, and informative stories from Vince’s past and present, and why he’s so optimistic about the future. | @thevvespa | @leadfeederhttps://media.begenuin.com/temp_video/66f2acf855717a617cffc613_1728909518238.mp48322025-05-13T05:08:30.139Znohttps://www.snarketing.begenuin.com/video/the-cmos-secret-weapon-for-success-what-keeps2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727605624142.pngMatt WurstThe CMO’s Secret Weapon for Success! What keeps CMOs up at night? Urgent business challenges. Enter X&O: the secret weapon every CMO needs. Eric Segal and Brett Banker explain how their agency has become the go-to for solving everything from brand strategy to product development—fast. Forget the forever partner; it’s all about surrounding yourself with the sharpest, most adaptable talent. Want to know why CMOs are calling? Find out now! 🧠💼https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727605624142.mp48162025-05-13T04:56:23.866Znohttps://www.snarketing.begenuin.com/video/why-clients-love-their-agencys-new-model-we-took2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727596041504.pngMatt WurstWhy Clients Love their Agency’s New Model! "We took a leap of faith, and it was the greatest agency fee I ever spent." Eric Segal and Brett Banker, Co-Founders of X&O, spill the tea on how their new agency model has clients raving. Delivering incredible work in a fraction of the time (and price!) compared to the old-school holding companies? Yeah, it's a game-changer. Tune in to hear why brands are jumping ship and loving the ride. 🚀💡https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727596041504.mp48452025-05-13T04:56:39.117Znohttps://www.snarketing.begenuin.com/video/secrets-to-winning-pitches-with-micro-cvs-who2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727579126843.pngMatt WurstSecrets to Winning Pitches with Micro CVs: Who needs a full team pitch when you’ve got micro CVs? Brett Banker and Eric Segal reveal X&O’s secret sauce for nailing client proposals without overwhelming them with a roster. This behind-the-scenes talent strategy is turning heads—and closing deals. Want to know how anonymized profiles are changing the game? Dive into this chat and learn how to master your next client pitch! 🎯💼https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727579126843.mp48352025-05-13T03:49:29.798Znohttps://www.snarketing.begenuin.com/video/the-hybrid-model-what-do-you-get-when-a2025-05-12https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727578739136.pngMatt WurstThe Hybrid Model: What do you get when a consultancy and an agency have a baby? X&O's unique business model! Eric Segal and Brett Banker explain how they’re delivering actionable solutions without the typical agency fluff. From helping CMOs tackle the problems keeping them up at night to operating on a whole different value equation, this hybrid approach is shaking up the industry. Want to know why brands are turning to this model? Check it out! 🤝💼https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727578739136.mp48752025-05-12T23:55:22.85Znohttps://www.snarketing.begenuin.com/video/the-hidden-value-why-work-shouldnt-be-free-tired2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727578099498.pngMatt WurstThe Hidden Value: Why Work Shouldn't Be Free Tired of giving away work for free? So are X&O founders Eric Segal and Brett Banker. In this clip, the ad agency veterans break down why agencies and creatives need to stop undervaluing their work. Spoiler: there’s always someone willing to do it for free, but that doesn’t mean you should. Learn why saying “this isn’t free anymore” is the game-changer the creative industry needs. 💸💥https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1727578099498.mp48392025-05-13T01:50:25.915Znohttps://www.snarketing.begenuin.com/video/how-colleen-hotchkiss-built-zeniths-commerce2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725971027601.pngMatt WurstHow Colleen Hotchkiss Built Zenith's Commerce Practice from Scratch In this revealing excerpt from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, shares her journey of identifying a gap in the market and building a commerce practice from the ground up. Colleen recounts how her experience across various industries, including telco, beauty, and QSR, led her to recognize the growing importance of commerce in her clients' businesses.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725971027601.mp48752025-05-13T04:52:55.754Znohttps://www.snarketing.begenuin.com/video/influencers-the-future-of-shopping-experiences-in2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725970128846.pngMatt WurstInfluencers: The Future of Shopping Experiences! In this exciting excerpt from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, dives into the growing influence of influencers on the shopping experience and how it’s reshaping the marketing landscape. Colleen highlights the rising importance of influencers in the marketing mix and predicts continued growth in this space.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725970128846.mp48252025-05-13T01:56:03.533Znohttps://www.snarketing.begenuin.com/video/in-this-empowering-excerpt-from-the-snarketing2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725969857917.pngMatt WurstIn this empowering excerpt from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, shares her invaluable advice for women—and anyone—looking to rise in the media and agency world. Colleen encourages individuals to speak up, reminding everyone that their thoughts and voices have merit. She emphasizes the importance of confidence, raising your hand, and advocating for yourself in a fast-paced industry where your unique perspective matters.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725969857917.mp48432025-05-13T03:51:32.187Znohttps://www.snarketing.begenuin.com/video/transforming-branding-through-cultural2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725969707731.pngMatt WurstTransforming Branding Through Cultural Conversations and Partnerships In this dynamic clip from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, shares how brands like Buffalo Wild Wings are using cultural conversations and strategic partnerships to redefine their branding. Colleen highlights how Buffalo Wild Wings, known primarily for wings, aimed to elevate their burger offerings by partnering with NFL quarterback Brock Purdy, also known as "Mr. Irrelevant."https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1725969707731.mp48212025-05-13T04:56:08.43Znohttps://www.snarketing.begenuin.com/video/influential-ceo-and-founder-ryan-detert--talks2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1724843366531.pngMatt WurstInfluential CEO and founder Ryan Detert  talks about how the future of the creator economy is at stake as more regulation and more platform uncertainty can oppose a threat to the millions of people who are generating revenue in this industryhttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1724843366531.mp48742025-05-13T02:56:37.061Znohttps://www.snarketing.begenuin.com/video/influential-ceo-and-founder-ryan-detert-says-the2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1724843045281.pngMatt WurstInfluential, CEO and founder Ryan Detert says the key to entrepreneurial success is focus resilience and embracing change drawing from his 10 years of experience leading the biggest influence or marketing company in the platform. Ryan reveals how early decisions and a strong belief in team played a crucial role in their successhttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1724843045281.mp48492025-05-13T05:06:55.731Znohttps://www.snarketing.begenuin.com/video/influential-ceo-ryan-detert-says-that-the-biggest2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1724842936995.pngMatt WurstInfluential CEO Ryan Detert says that the biggest reason why influencer marketing is a $35 billion market is because they’ve innovated on Waze to make it highly measurable and prove out the ROI to CMO’s everywherehttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1724842936995.mp48672025-05-13T04:49:21.314Znohttps://www.snarketing.begenuin.com/video/finding-purpose-in-our-pursuits-as-professional2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723641339354.pngMatt WurstFinding purpose in our pursuits as professional marketers: Josh and Traci Spiegelman talk to @snarketinghttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723641339354.mp48372025-05-13T03:57:09.824Znohttps://www.snarketing.begenuin.com/video/how-burns-entertainment-uses-sports-as-a-vehicle2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723640663659.pngMatt WurstHow Burns Entertainment uses sports as a vehicle for creative marketing, as told by Josh Spiegelman.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723640663659.mp48482025-05-13T04:52:34.119Znohttps://www.snarketing.begenuin.com/video/working-with-athletes-in-marketing-requires-a2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723640549567.pngMatt WurstWorking with athletes in marketing requires a different approach to storytelling, says Josh Spiegelman on @snarketinghttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723640549567.mp48632025-05-13T02:56:35.637Znohttps://www.snarketing.begenuin.com/video/traci-mastercard-and-josh-spiegelman-burns-talk2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723639727502.pngMatt WurstTraci (Mastercard) and Josh Spiegelman (Burns) talk about innovation in the media ecosystemhttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723639727502.mp48452025-05-13T04:57:39.64Znohttps://www.snarketing.begenuin.com/video/traci-and-josh-spiegelman-both-came-up-in-the2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723639666828.pngMatt WurstTraci and Josh Spiegelman both came up in the media agency world, which has shaped their views… and their marriagehttps://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1723639666828.mp48432025-05-13T04:57:36.683Znohttps://www.snarketing.begenuin.com/video/refined-communication-language-skills2025-05-13https://media.begenuin.com/uploads/thumbnails/66b8e5e3b5fa5244b0f6a2ae_1723410430321.pngSnarketing Podcast“The Art of Refined Communication: Mastering Language Skills for Success (SHORT) In this episode of The Snarketing Podcast, we chat with @jschragger, Chief Creative Officer at @we.are.saatchi L.A. / Dallas, about the importance of refined communication and language skills in the creative industry. - Importance of Language: Jason shares how every word matters in communication, especially in large-scale creative reviews. - Sophisticated Communication: Insights into the sophisticated communicatiohttps://media.begenuin.com/temp_video/66b8e5e3b5fa5244b0f6a2ae_1723410430321.mp48732025-05-13T04:49:28.085Znohttps://www.snarketing.begenuin.com/video/creative-approaches-storytelling-jason-schragger2025-05-13https://media.begenuin.com/uploads/thumbnails/66b8e5f2b5fa5244b0f6a2af_1723410428068.pngSnarketing Podcast“The Beauty and Benefits of Creative Approaches: Unlocking Passion and Emotional Stories” — In this episode of The Snarketing Podcast, we discuss the beauty and benefits of creative approaches in storytelling with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas. Learn how to unlock passion and emotional connections in your narratives. - Creative Approaches: Jason explores the initial steps in a creative approach and the emotional stories that elevate a product beyonhttps://media.begenuin.com/temp_video/66b8e5f2b5fa5244b0f6a2af_1723410428068.mp48662025-05-13T02:56:32.922Znohttps://www.snarketing.begenuin.com/video/creativity-recidivism-transformation2025-05-13https://media.begenuin.com/uploads/thumbnails/66b8e57fb5fa5244b0f6a2aa_1723410377897.pngSnarketing PodcastIn this powerful clip from “The Snarketing Podcast,” Vincent Bragg, CEO and Founder of ConCreates, reveals the transformative impact of creativity on reducing recidivism. Vincent shares how his agency, built on the belief that “creativity without opportunity leads to criminality,” has achieved a zero percent recidivism rate. By providing opportunities in the creative industry, @concre8tes empowers ex-convicts to tell their stories, contribute to society, and feel a sense of pride.https://media.begenuin.com/temp_video/66b8e57fb5fa5244b0f6a2aa_1723410377897.mp48032025-05-13T03:51:24.723Znohttps://www.snarketing.begenuin.com/video/vincent-bragg-ceo-founder-concre8tes-journey2025-05-13https://media.begenuin.com/uploads/thumbnails/66b8e586b5fa5244b0f6a2ab_1723410372640.pngSnarketing PodcastIn this episode, Vincent Bragg, CEO and Founder of @concre8tes, shares his incredible journey of building a successful creative agency with ex-convicts and incarcerated talent. Tune in to hear funny, inspiring, and informative stories from Vince’s past and present, and why he’s so optimistic about the future. | @thevvespa | @leadfeederhttps://media.begenuin.com/temp_video/66b8e586b5fa5244b0f6a2ab_1723410372640.mp48442025-05-13T04:58:14.147Zno